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Welcome.
@propelics


Building an IT
Roadmap to
Support Your
Enterprise Mobile
Strategy

July 18th, 2013

@appcelerator
Propelics Background – About Us
2	
  
•  15+ year track record
•  Fortune 500 clients
•  Global experience
•  100% focused...
•  Enterprise Mobile Strategy Services
Enterprise Mobile Strategy
Mobile App Portfolio
Mobile App Scoping & Planning
IT Re...
Founded
in 2007
Mountain View
London
Tokyo
Beijing
148
Employees
$50M
Mayfield,
Translink, Storm,
Sierra, eBay,
Red Hat
GS...
Appcelerator offers the only delivery
platform built for a mobile first world
Dashboard
Cloud Test Performance Analytics
F...
Adam Bookman: Partner - Propelics
Adam has been the brains behind
many mobile product and program
launches. He has advised...
Michael King: Director, Enterprise Strategy - Appcelerator
7	
  
Mike is Appcelerator’s principal
mobile strategist where ...
Agenda!
•  Enterprise Mobile Trends and IT Challenges 
•  Essential Considerations for Building an IT Roadmap to
Support y...
The Enterprise Moves To Mobile
This evolution – consumer opportunities first, followed by
enterprise needs and adoption – m...
Enterprise Apps Stores Shift 

Into High Gear
Confirming this shift in
focus is the number of
mobile developers who
expect ...
Mobilization of Enterprise Data




Top 7 mobile-specific
jobs that most
companies do not 

plan to create in 2013





Enterprises aren’t hiring
for leade...
MCoE is MIA
Obstacles for Success: technology



investments for 2013
Obstacles for Success:



biggest challenges that arise from 



decentralized mobile development
1.  Inconsistency of app...
Re-Imagine IT
•  IT is no longer about governance or enforcement,
with mobility, IT has the opportunity to transform
•  En...
How does IT build a
“roadmap to support
mobile” based on
needs and not
perception?
•  How well does IT understand the overall mobile strategy?
•  What types of interactions will customers expect in the fut...
5 Considerations for
Defining an IT Roadmap to
Support your Enterprise
Mobile Strategy
#1. Understand the
Business Demand
Business Demand
21	
  
•  Mobile scenarios across
channels and roles
-  B2C
-  B2E2C
-  B2E
-  B2B
•  Prioritized based on...
#2. Assess Your
Readiness
Readiness Assessment
23	
  
Stage4
Stage3
Stage2
Stage1
Stage5
Mobility	
  Strategy
Enterprise Info. Mgmt.
IT Delivery & S...
24	
  
•  Establish current state!
•  Gap identification based on:!
-  Foundational!
-  Vulnerability/Risk!
-  Compliance!
...
#3. Understand the
Risk Components
Risk Analysis
26	
  
Use Case
Articulation across
Stakeholders
Business Value
untrusted
Restricted
SEMI -
Trusted
Trusted
...
#4. Define Repeatable
Mobile Standards
Define Standards
•  MDM is not a “Silver Bullet”
•  Understand what you will
support and manage
•  Focus on repeatability
•...
#5. Define an Action
Plan That Measures
Impact in Weeks Not
Months
IT Discovery and Assessment
30	
  
Stage4
Stage3
Stage2
Stage1
Stage5
Maturity Ranking
Mobile Maturity Matrix
IT Strategy ...
IT Strategy Roadmap
31	
  
Required	
  
Short	
  Term	
  
Mid/Long	
  Term	
  
Future	
  
Quick	
  Wins	
  
•  Ac:onable	
...
5 Considerations 
1.  Understand the Business Demand 
2.  Assess Your Readiness 
3.  Understand the Risk Components
4.  De...
Business
Drivers
Market
Opportunity
Envisioned
mobile
Scenarios
IT Readiness: Approach
Action Plan
Recommend
Mobile App
an...
•  Starting to see growing demand for mobile apps and BYOD
•  Key Findings
-  90+ Use Cases 
-  Multiple groups targeting ...
One More Consideration:
Speed of Innovation 

is Critical
IT Readiness Kickstart
= 2 Weeks
Propelics Kickstarts
Special Offer
1 Hour advisory
session with a
Propelics Mobile
Strategist
info@propelics.com
Mobile App...
•  Innovation Focus
•  Engaging Process
•  Mobility Centric
•  Experience Across Industries
•  Enterprise Solutions
•  Adv...
Thank you
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Building a Successful IT Roadmap to Support your Enterprise Mobile Strategy

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Is Your IT Team Ready to Support Your Enterprise Mobile Strategy?

How quickly is your IT Team responding to the adoption of mobile in your business? Too many companies realize too late that they lack the planning and due diligence needed to identify risk and establish the readiness to manage mobility.

The truth is this: without proper IT planning, your mobile initiatives may fail.

Watch Adam Bookman, Co-Founder of Propelics, and Michael King, Director of Enterprise Strategy at Appcelerator, to learn the components for building an IT roadmap for mobile. Ensure your team has the tools, processes, controls, and talents to build & support a thriving mobile strategy.

Watch this webinar to learn:

Top areas of concern for CIOs regarding IT readiness for mobile
How to measure your IT readiness for mobile; including IT delivery and support, EIM, network and security infrastructure, App development, etc.
How to analyze and minimize your risk exposure due to mobile
How to build a framework for mobile policies
Case studies from large (and very large!) companies who have used this IT readiness for mobile methodology

Publicado en: Tecnología, Empresariales
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Building a Successful IT Roadmap to Support your Enterprise Mobile Strategy

  1. 1. Welcome. @propelics Building an IT Roadmap to Support Your Enterprise Mobile Strategy July 18th, 2013 @appcelerator
  2. 2. Propelics Background – About Us 2   •  15+ year track record •  Fortune 500 clients •  Global experience •  100% focused on mobile for the Enterprise •  San Jose, Boston, Pittsburgh Propelics creates mobile strategies and world class 
 Apps for the Enterprise.
 
 Trusted by companies like yours:
  3. 3. •  Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility BYOD and MDM Strategy Innovation through visualization Center of Excellence Creation •  Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements •  Mobile App Development UX Design Onshore and Offshore App Development Mobile App Architecture Prototype Factory What We Do
  4. 4. Founded in 2007 Mountain View London Tokyo Beijing 148 Employees $50M Mayfield, Translink, Storm, Sierra, eBay, Red Hat GSMA Global Mobile Awards 2012 Winner Gartner 2012 Magic Quadrant Visionary for Mobile Application Development Platform
  5. 5. Appcelerator offers the only delivery platform built for a mobile first world Dashboard Cloud Test Performance Analytics Foundation DESIGNER DEVELOPER QA ENGINEER PRODUCT MANAGER EXECUTIVE 475K Developers 56K Apps 120M Devices
  6. 6. Adam Bookman: Partner - Propelics Adam has been the brains behind many mobile product and program launches. He has advised companies on mobile strategies for Business as well as IT. He continues to be a “Trusted Advisor” to some of the leading brands around the world. Adam is frequent speaker at conferences related to mobile. 6  
  7. 7. Michael King: Director, Enterprise Strategy - Appcelerator 7   Mike is Appcelerator’s principal mobile strategist where he directs the company’s product strategy, provides strategic sales support, partner enablement, market research/analysis and product evangelism. Mike spent the past 11 years at Gartner, most recently as research director, where he managed all U.S.-based wireless data research, specializing in mobile enterprise strategy.
  8. 8. Agenda! •  Enterprise Mobile Trends and IT Challenges •  Essential Considerations for Building an IT Roadmap to Support your Enterprise Mobile Strategy •  Suggested Approach and Frameworks •  Examples •  Q&A / Next Steps Missed your topic? propelics.com/lets-talk! 8  
  9. 9. The Enterprise Moves To Mobile This evolution – consumer opportunities first, followed by enterprise needs and adoption – mirrors that of the original web, but the rate of evolution is much faster.
  10. 10. Enterprise Apps Stores Shift 
 Into High Gear Confirming this shift in focus is the number of mobile developers who expect to build for enterprise app stores.
  11. 11. Mobilization of Enterprise Data
  12. 12. 
 
 Top 7 mobile-specific jobs that most companies do not 
 plan to create in 2013
 
 
 Enterprises aren’t hiring for leadership
  13. 13. MCoE is MIA
  14. 14. Obstacles for Success: technology
 
 investments for 2013
  15. 15. Obstacles for Success:
 
 biggest challenges that arise from 
 
 decentralized mobile development 1.  Inconsistency of application quality 2.  Lack of collaboration across mobile projects 3.  Limited reusability 4.  Limited sharing of lessons learned across projects 5.  Wildly divergent delivery schedules 6.  Poor decision-making 7.  Lack of analytics
  16. 16. Re-Imagine IT •  IT is no longer about governance or enforcement, with mobility, IT has the opportunity to transform •  Enablement must be the focus •  Provide to the business the 
 “sandbox” for mobile app 
 experimentation •  Enable with the technologies •  Enable with education •  IT must becomes the masters 
 of the art of the possible for mobile applications
  17. 17. How does IT build a “roadmap to support mobile” based on needs and not perception?
  18. 18. •  How well does IT understand the overall mobile strategy? •  What types of interactions will customers expect in the future? •  Which apps should be built and in what order? •  What type of policies have to be created? •  What new competencies does IT need to add? •  How do we integrate these devices with our corporate data stores? •  What security and network aspects need to be re-examined? •  What type of devices should be supported? What about BYOD? •  How will the organization manage the data plans? Corporate? Expensed? Subsidized? •  Do you need a MDM? Cloud v. on-premise? •  How do we integrate these devices with our corporate data stores? •  How will you maintain the separation of personal and corporate data? •  What about Legal, HR and regulatory considerations? •  What additional burden will be put on IT support processes? …and many more
  19. 19. 5 Considerations for Defining an IT Roadmap to Support your Enterprise Mobile Strategy
  20. 20. #1. Understand the Business Demand
  21. 21. Business Demand 21   •  Mobile scenarios across channels and roles -  B2C -  B2E2C -  B2E -  B2B •  Prioritized based on business drivers •  Innovation Posture •  Technology implications across all aspects of IT - people, process, technology •  Business  Value   •  Innova4on   •  Readiness   •  Ease  of   Implementa4on   •  Extensibility  across   focus  areas  
  22. 22. #2. Assess Your Readiness
  23. 23. Readiness Assessment 23   Stage4 Stage3 Stage2 Stage1 Stage5 Mobility  Strategy Enterprise Info. Mgmt. IT Delivery & Support Policy Definition Policy Governance Network Infrastructure Security Infrastructure App development platform Mobile Device Mgmt. Platform Telecom Expense Mgmt. Mobile Delivery & Support Maturity Ranking Mobility Report Card
  24. 24. 24   •  Establish current state! •  Gap identification based on:! -  Foundational! -  Vulnerability/Risk! -  Compliance! -  Lacking capability! Mobility Report Card
  25. 25. #3. Understand the Risk Components
  26. 26. Risk Analysis 26   Use Case Articulation across Stakeholders Business Value untrusted Restricted SEMI - Trusted Trusted Risk Business   Value   Assets   Accessed   Risk  of   Breech   Scoring   Use  Case   Classifica:on   Use Case Categorization: Risk: Types of Exposure (e.g. User data, customer information, financial, etc.), Impact of Exposure (e.g. Public perception, legal exposure, financial) Business Value: Alignment with drivers
  27. 27. #4. Define Repeatable Mobile Standards
  28. 28. Define Standards •  MDM is not a “Silver Bullet” •  Understand what you will support and manage •  Focus on repeatability •  Don’t re-litigate your decisions with every app idea •  Communicate to the Business and to external vendors •  Put in place governance processes 28   Policy Characteristics Framework
  29. 29. #5. Define an Action Plan That Measures Impact in Weeks Not Months
  30. 30. IT Discovery and Assessment 30   Stage4 Stage3 Stage2 Stage1 Stage5 Maturity Ranking Mobile Maturity Matrix IT Strategy Roadmap Mobility  Strategy Enterprise Info. Mgmt. IT Delivery & Support Policy Definition Policy Governance Network Infrastructure Security Infrastructure App development platform Mobile Device Mgmt. Platform Telecom Expense Mgmt. Mobile delivery and support
  31. 31. IT Strategy Roadmap 31   Required   Short  Term   Mid/Long  Term   Future   Quick  Wins   •  Ac:onable  steps   •  Priori:zed  by   value,  readiness   and  cost   •  Organized  into   phases  -­‐  itera:ve  
  32. 32. 5 Considerations 1.  Understand the Business Demand 2.  Assess Your Readiness 3.  Understand the Risk Components 4.  Define Repeatable Mobile Standards 5.  Define an Action Plan That Measures Impact in Weeks Not Months
  33. 33. Business Drivers Market Opportunity Envisioned mobile Scenarios IT Readiness: Approach Action Plan Recommend Mobile App and BYOD Risk Profile Technology Maturity Assessment IT Roadmap Step I: Direction Setting Step II: Assessment, Risk Analysis, Standards Step III: Roadmap & Next Steps Mobile policy & Procedures
  34. 34. •  Starting to see growing demand for mobile apps and BYOD •  Key Findings -  90+ Use Cases -  Multiple groups targeting same user teams -  High amount of business readiness •  Roadmap -  People: IT org. changes and additions -  Process: Support, 
 monitoring, SDLC, etc. -  Technology: Web services, Reverse Proxy,
 MDM, Business Intelligence, MADP •  2 Week IT Readiness Kickstart 34  
  35. 35. One More Consideration: Speed of Innovation 
 is Critical IT Readiness Kickstart = 2 Weeks
  36. 36. Propelics Kickstarts Special Offer 1 Hour advisory session with a Propelics Mobile Strategist info@propelics.com Mobile App Roadmap IT Readiness for Mobile Kickstart MDM/BYOD Kickstart Mobile App Rapid Prototyping Mobile Center of Excellent Kickstart Prototype Factory 36  
  37. 37. •  Innovation Focus •  Engaging Process •  Mobility Centric •  Experience Across Industries •  Enterprise Solutions •  Advisors, Strategists, Implementers •  Strategy at the Pace of Mobility
  38. 38. Thank you

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