LinkedIn gives small technology companies a way to find new customers, get product development and marketing questions answered, and recruit great employees. Useful for software companies, managed service providers (MSPs), solution providers, integrators, VARs, IT services firms, IT consultants.

1. 3 Strategic
Ways to Use
LinkedIn
For Small Technology
Companies

2. Why LinkedIn?
• 330+ million members, the
largest professional network
on the Internet
• Founded in 2003 as a place to
upload and share resumes,
has become a powerful
resource for social selling
“LinkedIn may be the
best source of sales
intelligence on the
planet for finding and
reaching out to a
prospective customer.”
Ken Krogue
“89. 9% of top sellers view LinkedIn as essential,
compared with 12.8% of others.”
Jill Konrath
Ardath Albee

4. Use LinkedIn for
Prospecting
Find ideal prospects
Learn about them
Introduce yourself
Get permission to
stay in touch

5. LinkedIn vs. Inside Sales
LinkedIn List Building
• More information lets you
target higher quality prospects
• Contacts keep their own info
up-to-date
LinkedIn Outreach
• Bypass gatekeeper
• Greater credibility – prospects
can check you out
• Prospects have time to think
before responding – so you get
more “yes” answers

6. Use LinkedIn for
Market Research
Online surveys allow you to ask
questions and get feedback.
Use LinkedIn to find ideal people
to take the survey and invite them
to participate.

7. Use LinkedIn for
Market Research
Run marketing experiments
to answer questions
• Who is most interested
• How best to explain
• What offer works best
Use LinkedIn
to find the
sweet spots!

8. Use LinkedIn for
Recruiting
Saved profiles give
you a starting point
the next time you are
ready to hire.
Find people who fit your criteria
Tell them about your job opening
Invite them to apply
Ask if they know anyone else who
might be interested

9. www.proresource.com
Founded in 2007, ProResource
has developed a unique
method of
using LinkedIn to
make introductions and
build relationships - so
small technology businesses
can grow faster.
Our clients are software
companies, startups, MSPs,
solution providers, integrators,
and IT services firms.

10. Step 1: Build a Quality List
• Use Advanced Search
– Industry
– Title
– Keyword
– Company Size
– Geography
• Search in Groups
• Follow the Trail

11. Step 2: Introduce Yourself
• Connect requests build your network and give you
permission to stay in touch.
• Messages can be used instead if you need more than
300 characters to explain your offering OR you want
to include a URL, email or phone with your initial
contact.

12. Step 3: Stay in Touch
Educate Intrigue Engage

13. Profile
Prospecting
Recruiting
Market
Research
Comprehensive
Approach to
Using LinkedIn
Start with a strong profile
Build a prospecting
database, run
marketing
campaigns,
generate leads
Find great people
to hire as you grow
Validate demand
for new products,
find beta users

14. Pricing
Comprehensive LinkedIn Profile Management
starts at $1700/month
 LinkedIn Profile Makeover
Switch between
 List Building, Tagging
Lead Generation,
Market Research,
 Marketing Experiments
Recruiting
anytime!
 Marketing Campaigns
 LinkedIn Blogging, Status Updates
 Keep in Touch

15. Judy Schramm, CEO
ProResource, Inc.
703-824-8482
jschramm@proresource.com
www.linkedin.com/in/judyschramm
@proresource
http://blog.proresource.com/
Schedule a
10-minute call
to get ideas
for putting
LinkedIn to work
in your business