Marketers use The Marketing App Cloud to build powerful mobile apps in just hours. No templates. No code. No testing. Flip through to learn how we empower agencies and brands to build, deploy, and learn from their custom marketing apps without the pain of mobile app development.

1. The Marketing App Cloud
TM
AN INTRODUCTION TO

2. Proscape lets you maximize the impact
of your marketing apps by eliminating
the pain of mobile app development.
Who is Proscape?

3. Proscape’s platform is The Marketing App
Cloud, a suite of tools that empowers you to
build, deploy, and learn from mobile apps that
personalize your customers’ experience.
The Marketing App Cloud

4. Fast and easy app production
enables meaningful, personalized
customer engagement.
If mobile app development wasn’t
such a hurdle, what would your
marketing apps look like?
The Marketing App Cloud

5. The Marketing App Cloud makes it possible for designers
to build, deploy, and learn from their mobile marketing
apps in just hours, because there is no mobile app
development required.
In the Mobile First World, You Need
Engagement, Not Impressions.

6. Replace generic apps with functionality and
messaging tailored for each audience segment.
Do away with stale creative and push out or
update apps at any time.
End creative ignorance and test the impact of
functionality and messaging on app performance.
Don’t Let The Pain Of Mobile App
Development Stop Your Marketing Apps
From Having The Desired Impact.

7. Bring the creative process
back in to the hands of
your marketing and design
teams. Your designers will
create award-winning apps
that engage customers
without technology-related
headaches like coding, QA,
crossplatform testing, or
mobile OS management.
Eliminate Slow,
Complex, and Costly
Marketing App
Development

8. Build your mobile apps with materials from your
brand’s current marketing campaigns or create
new content with your favorite design tools.
Build

9. Deploy
Seamlessly deliver your apps to your preferred
mobile channels and deliver 1:1, personalized
app experiences with built-in integration with
CRM systems like Salesforce.com.

10. Learn
Get a clear picture of your mobile
execution through on-demand reports:
• Define your KPIs and view performance.
• Learn what works for sales, stores, and consumers.
• Understand customer reaction and feedback.
• Discover why your best performers are succeeding

11. Support and
Training
App Creation
Management
Console
Mobile
Players
Data and Insights
Benefits
Additional
Services
Partner Program
Continue Reading to Explore Each
Component of The Marketing App Cloud

12. Support and Training

13. Creating a powerful, effective app is no easy task.
At Proscape, we want to make sure your app-building
experience is as painless as possible. That’s where our
Customer Success Community comes in. They’re your
one stop for all your support and training needs.

14. If you need assistance,
simply open a case within
the Success Community.
We can help with a variety
of subjects, including
management tasks, login
issues, and even design
best practices.
Need more immediate
assistance? We are
always happy to chat live
to find a quick resolution
to any question.
We are even available to
help over the phone from
10pm - 5pm ET.

15. In the Community’s Learning Center you’ll have access to
a full library of video tutorials and guides. Or you can
search our Resources section for FAQs on best practices.

16. App Building

17. Build each page of the app in
your design tool of choice,
whether it’s Adobe Photoshop,
or even something as simple
as PowerPoint.
The AppMachine is designed to build your app
with no coding or developer assistance,
while remaining free from
restrictive templates.

18. Bring all your creative ideas to life with the ease of drag and
drop. Designers exercise full creative control, tailoring the
functionality and messaging of your apps to the targeting.

19. Once the artwork is
uploaded into the
AppMachine, build
intelligent navigation
and embed videos,
animated charts,
PDFs, and more.

20. Save your work, and you are ready to publish.
Everything is
a simple drag
and drop
process.

21. Don’t wait on the
App Store for
approval and release;
deploy your app in a
fraction of the time.
Publish to a review
group for final
assessment and edits,
and then publish
full-scale.
Now let’s take a look
at what some of
Proscape’s clients
have built with the
AppMachine.

22. Ashton integrated
their app’s
navigation into a
unique image that
engaged customers
and strengthened
their branding.

23. The Symbicort app shows charts that can
animate either automatically or by user touch.

24. In this app, full page
PDFs present product
information and
case studies, broken
up into chapters.

25. Incite Marketing and Communications
gathers valuable insight from user
feedback with a custom-built survey.

26. Management Console

27. Everything can
be centrally
administered with
the Management
Console, making
the oversight of
the project easy.

28. Whether you create and distribute the app yourself or need
to manage apps for multiple brands and administrators, the
Management Console can be specific to the highest levels
of content control and permissions.

29. Create unlimited
numbers of
subscribers, define
user privileges, and
assign specific
devices.

30. Control the distribution of content to individual users and
user groups for reviewing, editing, and accessing in the field.
Every task to
successfully complete
your project can
be controlled by a
single user or multiple
project managers;
you decide!

31. Create and manage separate
reporting groups to understand how to
best optimize the use of your apps.

32. Mobile Players

33. Proscape provides iShowPlayer for free in the App Store for iOS devices
and ShowPlayerDroid in the Google Play Store for Android devices.
These give you
access to launch
the apps you create
with The Marketing
App Cloud.

34. Our Mobile Players will launch it with
the right settings for the situation.
Enhance brand sales by making apps
for one or more mobile channels.

35. The content you build can be used for all of
our multi-channel players, making it easier
for you to execute your multi-channel
marketing strategies. No matter how you
plan to reach your audience, Proscape
provides you with the right tool.

36. Learn from shoppers.
Keep messages current.
Pin-protected
content and
easy to use
design
Data is tracked
and sent daily to
the Marketing App
Cloud’s DataTrak
Automatic
content updates
overnight
Engage shoppers
who explore products,
play interactive games,
and provide feedback
in surveys
Simple and
effective 1:1
message
delivery
Stores

37. Used for sales
presentations
and customer
meetings
All usage is
tracked for
reporting and
analysis
Built-in workflows
include customer
lists and call
history
Integration with
Salesforce informs
presentations
with customer
information
The right content
for the right customers
at the right time
Sales Teams

38. Optimized for
consumer use
on phones or
tablets
Tracks customer
use for expert
analysis
Can integrate
with web pages
and social
media
Never miss an opportunity to
engage your customers
Consumers
Update content
without waiting
for App Store
processing

39. Captures
attendee
feedback and
information
Collects
attendee
use data for
post-event
analysis
Pin-protected
content, easy
to use
Trade shows. Speaking. Seminars. Recruiting. Showcases.
Events
Optimized for
events and
trade shows

40. All of your back-end content and messaging can remain
the same. Proscape makes it easy to deliver your apps to
the multiple channels where you need to be present.
Just assign your app to the player you wish to use
within the Management Console, and you’re all set.
Want to reach your customers through
a combination of these channels?

41. Data and Insights

42. Ensure your mobile app supports your
marketing and sales strategy
Proscape provides DataTrak, which
tracks all app usage to be turned
into powerful reports that measure
performance and key metrics.

43. Let’s take a look at some sample reports from Coach and
Ashton to see how brands can use the data they collect from
their apps to evaluate their marketing campaigns.

44. Need to know what your target audience is interested in?
Coach was able to field surveys and identify specific next-season
products that their shoppers preferred in different locations.

45. How do you know when to effectively
market your product? Coach also
learned which items are most popular
during each season, influencing
distribution and marketing strategies.

46. Do you want to understand the reasons for performance gaps
within a sales force? Ashton identified and compared the
habits of their top sales performers to the rest of their team.

47. Want to set performance standards to optimize your
sales force? Ashton also used the data on their top
performers to set target goals and ensure their team
delivered optimal messaging.

48. Those are just a few examples of the reports
Proscape clients use to maximize the ROI
for their mobile apps.

49. Benefits

50. With all the app
creation companies
out there, what is
it that makes The
Marketing App Cloud
the solution to building
apps that provide you
with deeper levels of
customer engagement?

51. Create spectacular apps in a fraction
of the time versus the competition.
The Marketing App Cloud is Fast

52. Create your graphics Drag and drop
instructions
Publish to the
devices of your
choice
Using The Marketing App Cloud is Easy

53. According to Advertising Age, creating a custom,
coded app can cost up to $500,000.
Using The Marketing App Cloud, you can create a from-scratch app with
data management for a fraction of the cost. We offer multiple pricing
options to best suit your budget and the features your app needs.
The Marketing App Cloud is Affordable

54. Additional Services

55. To get the highest return while utilizing The Marketing
App Cloud, we also offer these additional services:
RapidStart Program
Brand Acceleration Workshop
Partner Certification
Creative Services
Optimal Reporting Packages

56. Partner Program

57. For more information, visit our website at
www.proscape.com/customers.
Our Value Added Partners use our platform to
build and maintain marketing apps for clients
and other end users. Whether you partner with
us once or over the long term, we’ll provide
the tools necessary for a successful mobile
marketing campaign.
We have two kinds of partners: brands, who use
the Marketing App Cloud to bring the app-creation
process back to where it belongs – with marketing
and creative teams, and agencies, who use the
Marketing App Cloud to profitably create and deliver
mobile apps for clients.
VAL
UE ADDED PARTNER
CERTIFIEDVAL
UE ADDED PART
NER
VAL
UE ADDED PART
NER
GO
LD CERTIFI
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58. Think The Marketing App Cloud is the solution to
your mobile marketing needs?
Request a demo to see The Marketing App Cloud in action:
www.proscape.com/benefits/
Or shoot us an email to speak with a member of the Customer
Success Community and learn more about the mobile app
platform for marketers, not developers: info@proscape.com