Consumer Snapshot - November 2015

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November 2015
Consumer Snapshot

www.ProsperDiscovery.com © 2015, Prosper®www.ProsperDiscovery.com © 2015, Prosper®
sentiment strategy
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or
obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of
Prosper and reliance thereon and use thereof shall be at the user’s own risk.
November 2015
holiday

sentiment
consumer sentiment
confidence rebounds m/m, rising 3 points from
October to 47.5%
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
13 month summary
this month’s reading represents a slight increase
over Nov-14 and is in-line with the 13 month
average (47.7%)
with the holiday shopping season upon us,
consumers seemed to have a jolly economic
outlook in early November
46.6%
44.5%
47.5%
41%
42%
43%
44%
45%
46%
47%
48%
49%
50%
51%
however, stay tuned for any fallout on consumer
psyche from the recent Paris attacks

sentiment
consumer sentiment
confidence rebounds m/m, rising 3 points from
October to 47.5%
very confident/confident in chances for a strong economy
{adults 18+}
13 month summary
this month’s reading represents a slight increase
over Nov-14 and is in-line with the 13 month
average (47.7%)
with the holiday shopping season upon us,
consumers seemed to have a jolly economic
outlook in early November
however, stay tuned for any fallout on consumer
psyche from the recent Paris attacks
50.3%
46.6%
47.5%
0%
10%
20%
30%
40%
50%
60%
historical perspective
current confidence is the highest November
reading since Nov-06

strategy
practicality & focus on needs
{adults 18+}
practical purchases
although confidence rose in November,
pragmatic purchase plans edge upward
focus on needs
similarly, consumers’ focus on needs over wants
when spending perks up m/m
this month, nearly 2 out of 5 (38.1%) remain
practical with their purchasing, up slightly from
October, but resting 3 points below Nov-14
41.2%
38.1%
47.4%
43.5%
30%
32%
34%
36%
38%
40%
42%
44%
46%
48%
50%
I have become more practical and realistic in my
purchases
I focus more on what I NEED rather than what I WANT
despite the slight increase, this month’s reading is
just below the 13 month average (38.7%)
while more than 2 in 5 (43.5%) zero in on just the
necessities when at the store, the current figure
resides below both Nov-14 (47.4%) and the 13
month average (44.8%)

holiday 2015
Source: Prosper Insights & Analytics/National Retail Federation
planned spending per person*
gifts, décor, cards, food & flowers
$735
$751 $755
$694
$682
$719
$741
$752
$767
$802 $806
$600
$620
$640
$660
$680
$700
$720
$740
$760
$780
$800
$820
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
holiday spending plans
on average, holiday shoppers plan to spend
about $806 on gifts, décor, cards, food, and
flowers in 2015, flat from last year’s $802
* Estimated Actual Spending 2005 - 2014

holiday 2015
Source: Prosper Insights & Analytics/National Retail Federation
planned spending per person*
gifts, décor, cards, food & flowers + SELF SPENDING
$400
$500
$600
$700
$800
$900
$1,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Gifts, Décor, Cards, Food, Flowers Self Spending
the grand total
add in the presents shoppers are buying for
themselves, and consumers plan to spend
$937 on holiday season
“self gifting” is a bright area in this year’s
spending forecast, up 4.1% y/y
$902$893
$878
$831
$783
$801
$852$845
$819
$929$937
* Estimated Actual Spending 2005 - 2014

holiday 2015
Source: Prosper Insights & Analytics, U.S. Census Bureau
planned gift spending by generation
in billions
the grand total
add in the presents shoppers are buying for
themselves, and consumers plan to spend
$937 on holiday season
“self gifting” is a bright area in this year’s
spending forecast, up 4.1% y/y
don‘t discount Gen X, Boomers
while Millennial spending power is growing,
Gen X-ers and Boomers currently account for
65% of planned 2015 holiday gift spending
Millennials (1983 – 1997), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (pre-1946)
Millennials
$27.7 billion
20%
(18% LY)
Silent
$19.9 billion
15%
(15% LY)
Boomers
$44.1 billion
32%
(32% LY)
Gen X
$44.4 billion
33%
(35% LY)

Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
thanks
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Consumer Snapshot - November 2015

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