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Managing Your
                   Online Identity
                                 Text




                             Dr.	
  Mihaela	
  Vorvoreanu
                          Computer	
  Graphics	
  Technology


Monday, April 25, 2011
Qualitative
                         About Dr. V                                      Research
                                                                           Methods

                                                           User
                          Social Media
                                                        Experience

                                 Online Identity
                                                          User Experience Analysis
                                 Management


                                                            Usability research &
                                  In Education
                                                                   testing


                                                          User-centered interface
                               Research networks
                                                                  design


                                                           CGT 256, 512: Human
                            TECH 621: Research focus:
                                                           Factors in Computer
                               The social Internet
                                                             Interface Design




Monday, April 25, 2011
The	
  Facebook	
  fairy




                   http://valleywag.gawker.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-facebook-321802.php


Monday, April 25, 2011
Your	
  resume




Monday, April 25, 2011
Your	
  resume




Monday, April 25, 2011
Survey	
  of	
  HR	
  managers


                          70%    have rejected an applicant
                                because of Internet behavior




                                      http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates



                         56%
                           inappropriate text / comments
                                written by candidate



                                  http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates



                         55%
                               unsuitable photos / videos
                                      information



                                    http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates



                         58%
                               concerns about candidate’s
                                        lifestyle



                                     http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates



                         40%
                            comments criticizing previous
                           employers / coworkers / clients



                                   http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates



                         43%
                           inappropriate comments / text
                                 written by others


                                  http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates


                         27%
                               poor communication skills
                                    displayed online


                                    http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011
Survey	
  of	
  HR	
  managers


                          86% say good online reputation
                                  has a good impact on a
                                    candidate’s chances



                                      http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011
‣Do you cultivate the online
                         reputation you would like
                         an employer to see?


Monday, April 25, 2011
The	
  root	
  of	
  the	
  problem


                     ‣ Social	
  groups,	
  social	
  contexts	
  &	
  the	
  self
                     ‣ Online	
  audiences
                     ‣ Unintended	
  audiences



Monday, April 25, 2011
The	
  root	
  of	
  the	
  problem




Monday, April 25, 2011
Offline




Monday, April 25, 2011
Online




Monday, April 25, 2011
Solu:ons


                     ‣ Keep	
  personal/professional	
  lives	
  enDrely	
  
                         separate
                     ‣ Create	
  a	
  less	
  judgmental	
  society
                     ‣ Manage	
  your	
  online	
  idenDty


Monday, April 25, 2011
Managing	
  Your	
  Online	
  Iden:ty


                     ‣ SaniDze?
                     ‣ Safeguard	
  your	
  personal	
  informaDon
                     ‣ Create	
  a	
  professional	
  presence



Monday, April 25, 2011
Safeguard	
  personal	
  info




Monday, April 25, 2011
Photo	
  seDngs




Monday, April 25, 2011
Use	
  Lists




Monday, April 25, 2011
Custom,	
  granular	
  privacy	
  seDngs




Monday, April 25, 2011
But...



                     ‣Do	
  you	
  TRUST	
  Facebook?


Monday, April 25, 2011
The	
  mother	
  (in	
  law)	
  check

             ‣ Do	
  I	
  mind	
  if	
  my...
                         ‣ mother
                         ‣ mother-­‐in-­‐law
                         ‣ boss
                           sees	
  this?



Monday, April 25, 2011
Managing	
  Your	
  Online	
  Iden:ty



                     ‣ Safeguard	
  your	
  personal	
  informaDon
                     ‣ Create	
  a	
  professional	
  presence



Monday, April 25, 2011
Create	
  a	
  professional	
  presence

                     ‣ LinkedIn
                     ‣ Google	
  profile
                     ‣ TwiPer	
  account
                     ‣ Professional	
  /	
  Learning	
  blog
                     ‣ Online	
  porRolio

Monday, April 25, 2011
Create	
  a	
  professional	
  presence

                     ‣ LinkedIn
                     ‣ Google	
  profile
                     ‣ TwiPer	
  account
                     ‣ Professional	
  /	
  Learning	
  blog
                     ‣ Online	
  porRolio                    Brand them
                                                           consistently &
                                                             link them
Monday, April 25, 2011
What	
  to	
  Tweet	
  about

                         links: industry news,   social observations
                         analysis, etc.
                                                 @ replies: engage
                         links: entertaining     others!

                         personal/work           RT’s
                         updates
                                                 good questions
                         your interesting/
                         unique/funny take on
                         things


Monday, April 25, 2011
Google	
  yourself

                     ‣ Improve	
  your	
  search	
  rankings
                     ‣ Monitor	
  what	
  others	
  post	
  about	
  you




Monday, April 25, 2011
4	
  strategies


                     ‣ Protect	
  personal	
  informaDon
                     ‣ Post	
  carefully
                     ‣ Create	
  professional	
  content
                     ‣ Monitor	
  your	
  online	
  idenDty


Monday, April 25, 2011
Ques:ons?


                     ‣ Contact	
  Dr.	
  V:
                         mihaela@purdue.edu
                         @mihaela_v




Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates
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                                    !!"#$%&'()"    *+"#$%',-)"   *."#$%/&)"    01234$5"#$%&6)"   724$81"#$%'9:)"



                                                                         http://www.microsoft.com/privacy/dpd/research.aspx
Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates




                         !!"#$%&'()"   *+"#$%',-)"   *."#$%/&)"   01234$5"#$%&6)"   724$81"#$%'9:)"



Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates




                         !!"#$%&'()"   *+"#$%',-)"   *."#$%/&)"   01234$5"#$%&6)"   724$81"#$%'9:)"



Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates




                         !!"#$%&'()"   *+"#$%',-)"   *."#$%/&)"   01234$5"#$%&6)"   724$81"#$%'9:)"



Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates




                         !!"#$%&'()"   *+"#$%',-)"   *."#$%/&)"   01234$5"#$%&6)"   724$81"#$%'9:)"



Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates




                         !!"#$%&'()"   *+"#$%',-)"   *."#$%/&)"   01234$5"#$%&6)"   724$81"#$%'9:)"



Monday, April 25, 2011
Reasons	
  for	
  rejec:ng	
  candidates




                         !!"#$%&'()"   *+"#$%',-)"   *."#$%/&)"   01234$5"#$%&6)"   724$81"#$%'9:)"



Monday, April 25, 2011

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Managing onlineidentity

  • 1. Managing Your Online Identity Text Dr.  Mihaela  Vorvoreanu Computer  Graphics  Technology Monday, April 25, 2011
  • 2. Qualitative About Dr. V Research Methods User Social Media Experience Online Identity User Experience Analysis Management Usability research & In Education testing User-centered interface Research networks design CGT 256, 512: Human TECH 621: Research focus: Factors in Computer The social Internet Interface Design Monday, April 25, 2011
  • 3. The  Facebook  fairy http://valleywag.gawker.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-facebook-321802.php Monday, April 25, 2011
  • 6. Survey  of  HR  managers 70% have rejected an applicant because of Internet behavior http://www.microsoft.com/privacy/dpd/research.aspx Monday, April 25, 2011
  • 7. Reasons  for  rejec:ng  candidates 56% inappropriate text / comments written by candidate http://www.microsoft.com/privacy/dpd/research.aspx Monday, April 25, 2011
  • 8. Reasons  for  rejec:ng  candidates 55% unsuitable photos / videos information http://www.microsoft.com/privacy/dpd/research.aspx Monday, April 25, 2011
  • 9. Reasons  for  rejec:ng  candidates 58% concerns about candidate’s lifestyle http://www.microsoft.com/privacy/dpd/research.aspx Monday, April 25, 2011
  • 10. Reasons  for  rejec:ng  candidates 40% comments criticizing previous employers / coworkers / clients http://www.microsoft.com/privacy/dpd/research.aspx Monday, April 25, 2011
  • 11. Reasons  for  rejec:ng  candidates 43% inappropriate comments / text written by others http://www.microsoft.com/privacy/dpd/research.aspx Monday, April 25, 2011
  • 12. Reasons  for  rejec:ng  candidates 27% poor communication skills displayed online http://www.microsoft.com/privacy/dpd/research.aspx Monday, April 25, 2011
  • 13. Survey  of  HR  managers 86% say good online reputation has a good impact on a candidate’s chances http://www.microsoft.com/privacy/dpd/research.aspx Monday, April 25, 2011
  • 14. ‣Do you cultivate the online reputation you would like an employer to see? Monday, April 25, 2011
  • 15. The  root  of  the  problem ‣ Social  groups,  social  contexts  &  the  self ‣ Online  audiences ‣ Unintended  audiences Monday, April 25, 2011
  • 16. The  root  of  the  problem Monday, April 25, 2011
  • 19. Solu:ons ‣ Keep  personal/professional  lives  enDrely   separate ‣ Create  a  less  judgmental  society ‣ Manage  your  online  idenDty Monday, April 25, 2011
  • 20. Managing  Your  Online  Iden:ty ‣ SaniDze? ‣ Safeguard  your  personal  informaDon ‣ Create  a  professional  presence Monday, April 25, 2011
  • 24. Custom,  granular  privacy  seDngs Monday, April 25, 2011
  • 25. But... ‣Do  you  TRUST  Facebook? Monday, April 25, 2011
  • 26. The  mother  (in  law)  check ‣ Do  I  mind  if  my... ‣ mother ‣ mother-­‐in-­‐law ‣ boss sees  this? Monday, April 25, 2011
  • 27. Managing  Your  Online  Iden:ty ‣ Safeguard  your  personal  informaDon ‣ Create  a  professional  presence Monday, April 25, 2011
  • 28. Create  a  professional  presence ‣ LinkedIn ‣ Google  profile ‣ TwiPer  account ‣ Professional  /  Learning  blog ‣ Online  porRolio Monday, April 25, 2011
  • 29. Create  a  professional  presence ‣ LinkedIn ‣ Google  profile ‣ TwiPer  account ‣ Professional  /  Learning  blog ‣ Online  porRolio Brand them consistently & link them Monday, April 25, 2011
  • 30. What  to  Tweet  about links: industry news, social observations analysis, etc. @ replies: engage links: entertaining others! personal/work RT’s updates good questions your interesting/ unique/funny take on things Monday, April 25, 2011
  • 31. Google  yourself ‣ Improve  your  search  rankings ‣ Monitor  what  others  post  about  you Monday, April 25, 2011
  • 32. 4  strategies ‣ Protect  personal  informaDon ‣ Post  carefully ‣ Create  professional  content ‣ Monitor  your  online  idenDty Monday, April 25, 2011
  • 33. Ques:ons? ‣ Contact  Dr.  V: mihaela@purdue.edu @mihaela_v Monday, April 25, 2011
  • 34. Reasons  for  rejec:ng  candidates '+"# (,"# $!"# (+"# K.2BB1-B18250#/-@@0.5:I#50L5#G18M0.#3C# -./0012013/45#62775.489#45:4# '&"# (%"# /-<<02>40:IG-1=#2/N428.52./0:# (&"# ;13<5.#=>#4J5#6/.@3@/45# %)"# %("# ()"# (&"# '+"# (("# H1-4B:IJ05G-1=:#560#/2.787250#G2:#2# '+"# L.8G34/=A5#0J2428#9#C3@528#9# (!"# ''"# 3.?217/B2.# ''"# @0@301#-F# ')"# '&"# '&"# (!"# '$"# D2.651.8#/=2G4#4J5#6/.@3@/45K8# ()"# '!"# '("# D8:/-E0107#5625#8.F-1@2A-.#560# A3?584>A5# '&"# ')"# /2.787250#:62107#G2:#F2<:0# $%"# $&"# $&"# $)"# D2775.48#613B63E3.F#015C32G8# '*"# '("# '*"# ?--1#/-@@4.8/2A-.#:=8<<:#78:B<2C07# %&"# 570A2>518962H;21I51896A35.48# &)"# $("# $%"# -.<8.0# (&"# $%"# $("# -./0012013/45#62775.48945:4# '$"# $("# (+"# ;13<5.#=>#?135.@8915A/BC58# !'"# ,-./01.#23-45#560#/2.7872509:#;.2./82<# ()"# !!"# (*"# 32/=>1-4.7# !"# !!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)" http://www.microsoft.com/privacy/dpd/research.aspx Monday, April 25, 2011
  • 35. Reasons  for  rejec:ng  candidates !!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)" Monday, April 25, 2011
  • 36. Reasons  for  rejec:ng  candidates !!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)" Monday, April 25, 2011
  • 37. Reasons  for  rejec:ng  candidates !!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)" Monday, April 25, 2011
  • 38. Reasons  for  rejec:ng  candidates !!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)" Monday, April 25, 2011
  • 39. Reasons  for  rejec:ng  candidates !!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)" Monday, April 25, 2011
  • 40. Reasons  for  rejec:ng  candidates !!"#$%&'()" *+"#$%',-)" *."#$%/&)" 01234$5"#$%&6)" 724$81"#$%'9:)" Monday, April 25, 2011