The document discusses how mobile connectivity and usage is growing rapidly but few companies are successfully monetizing mobile apps and services. It outlines different business models for mobile apps, including paid downloads, subscriptions, and ad-funded models. While many large Belgian companies have mobile apps, very few generate revenue from them. The document argues that to be successful, companies need to create an enriched portfolio of mobile offerings, innovative models like daily deals and geo-location services, embrace cross-industry partnerships, and think big but start small and move fast with innovations. Privacy concerns also remain a barrier to mobile payments.
14. Always On.
Always Connected.
Making Money with Mobile
@WimDecraene
Mobile Business Congress 2012
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