Presentation by Dave Briggs, Digital Enabler and Conference Chair at the PSFBuzz North East social media conference for local government, 7 July 2009, Newcastle. A Public Sector Forums conference.

1. Four steps to social media
‘success’
Dave Briggs

2. @davebriggs
d@vebrig.gs
www.davepress.ne
t

7. A couple of stories

8. This stuff changes lives:

9. From the benefits office
to Downing Street
in 5 years
(and a blog)

10. Websites don’t change the
world.
People do.

11. Web 1.0 v Web 2.0

13. “You Don't Have to Like
Everything.”

14. What does this mean?

15. A frankly scary pace of change

16. "Communications tools don't get
socially interesting until they get
technologically boring"

17. The Long Tail
(something about
niches)

18. "We sold more books today that
didn't sell at all yesterday than
we sold today of all the books
that did sell yesterday."

19. Here C omes
E verybody
(not Humphrey Chimpden Earwicker)

20. Self organising

21. Individual
and yet
social

22. Infobesity?

23. “There is no
information
overload,
only filter failure”

24. Open source

25. Free as in:
a) beer
or
b) speech?

26. “Given enough
eyeballs
all bugs are
shallow”

27. New people will
expect this stuff

28. Effect for Local Gov:
Reach
Interest
Engagement

29. If you don’t do it, someone else
will

30. Serendipity

32. If you build it, they won’t
come

33. Creators
Critics
Collectors
Joiners
Spectators
Inactives

34. Interactive
websites need
interactive
organisations

35. Non professional?

36. Worse is better?

37. “Ever tried. Ever failed. No
matter. Try again. Fail
again. Fail better.”

38. Prototype!

39. New roles:

40. Community Manager
Social Reporter
Online Cultivator
Digital Cutator

42. A 4 point plan

43. Listen
Acknowledge
Create
Share

44. Start small

45. Create a
community

46. Get people to care

47. Make policy

48. Don’t over
strategise

49. Make it fun

50. “If you don’t like
change, you’ll like
irrelevance even
less”

51. So, JFDI