Unlocking Access and Developing a Web 2.0 Usage Policy

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Public Sector Forums (PSF ) Buzz & The Public Sector Customer Services Forum

Carl Haggerty, Enterprise Architect, Devon County Council - PSFBuzz North East - Effective Social Networking and Web 2.0 Strategies for Local Authorities - a Public Sector Forums Conference, 7 July 2009, Newcastle.

Technology Business

Unblocking Access

Developing a web 2.0 usage policy

About Me (Carl Haggerty)
• Local Government background
• DCC for 13 years, last 6 involved around web, IT
and (new)social media
• Instrumental in driving forward social media /
social networking in DCC
(Phil Norrey (CEO) Officer Champion for Social Networking/Social Media)

@carlhaggerty
http://carlhaggerty.wordpress.com

• getting people engaged
• developing support and buy-in
• Usage policy (what’s missing?)

“keen” service Head of HR
areas
CEO

Head of
Finance
Head of Driver
Comms “You”? AUDIT

Head of ICT

getting the right people involved

Common responses

“We should ban access to such sites”

“What value does it offer the business”

“It is just a waste of my time”

“Excessive use, distracts from ‘proper’ work”

“It’s just a ‘social’ thing”

“Social networking is arguably
as old as humanity, not something
that has been invented for
so-called digital natives”

Julia Lin – Gartner

Building your case…

• Modern public service delivery
• The trend of consumerisation of technology
• Could support mobile/flexible working
• It isn’t just about facebook, twitter and youtube….
• If you Ban – do you stop it – homeworking, mobile
phones etc
• It is a management issue and NOT a technology issue

My experience

Time between first conversation to draft
policy = ?

4 months
Plus consultation and review

Total time = 10 months

Rinse and repeat

…repeat, repeat, repeat.

Don’t be afraid to talk to your
Chief Executive.

Developing a Policy
• Any challenges?
• Any concerns?
• What’s missing (for you)

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Unlocking Access and Developing a Web 2.0 Usage Policy

1. Unblocking Access Developing a web 2.0 usage policy

2. About Me (Carl Haggerty) • Local Government background • DCC for 13 years, last 6 involved around web, IT and (new)social media • Instrumental in driving forward social media / social networking in DCC (Phil Norrey (CEO) Officer Champion for Social Networking/Social Media) @carlhaggerty http://carlhaggerty.wordpress.com

3. My focus

4. • getting people engaged • developing support and buy-in • Usage policy (what’s missing?)

5. what happens if…

7. Either way develop a policy

8. where to start

9. “keen” service Head of HR areas CEO Head of Finance Head of Driver Comms “You”? AUDIT Head of ICT getting the right people involved

10. …what are their fears and concerns?

11. Common responses “We should ban access to such sites” “What value does it offer the business” “It is just a waste of my time” “Excessive use, distracts from ‘proper’ work” “It’s just a ‘social’ thing”

12. “Social networking is arguably as old as humanity, not something that has been invented for so-called digital natives” Julia Lin – Gartner

13. Building your case… • Modern public service delivery • The trend of consumerisation of technology • Could support mobile/flexible working • It isn’t just about facebook, twitter and youtube…. • If you Ban – do you stop it – homeworking, mobile phones etc • It is a management issue and NOT a technology issue

14. My experience Time between first conversation to draft policy = ? 4 months Plus consultation and review Total time = 10 months

15. raising awareness in your organisation

16. Rinse and repeat …repeat, repeat, repeat.

17. Don’t be afraid to talk to your Chief Executive.

18. Developing a Policy • Any challenges? • Any concerns? • What’s missing (for you)

Unlocking Access and Developing a Web 2.0 Usage Policy

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