Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Paul Slack : 972-816-8548 : pslack@vendesocial.com
1
enmoredesign.com
Capture & Convert:
5 surefire tactics to turn
browse...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Objective
2
1. Deliver value
2. Understand buyer
behavior
3. Tie tactic...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Complementary Consultation
3
1. Website & SM
Analysis
2. SEO Analysis
3...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
AboutVende Social
4
Enabling,Equipping,
Empowering Businesses
for Socia...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
AboutPromoshin
5
Provides animated video
marketing:
• Increase conversi...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Embrace Innovation
6
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Unlocking the Keys
1. Getting in front of CUSTOMERS
2. Making more SALE...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
TYPICAL BUYER
Paul Slack : 972-816-8548 : pslack@vendesocial.com
LOVES HIS FAMILY
Paul Slack : 972-816-8548 : pslack@vendesocial.com
HARD WORKER
Paul Slack : 972-816-8548 : pslack@vendesocial.com
USES THEINTERNET
Paul Slack : 972-816-8548 : pslack@vendesocial.com
LOVES TO SHOP AND BUY…
Paul Slack : 972-816-8548 : pslack@vendesocial.com
BUT HATES TO BE SOLD!
Paul Slack : 972-816-8548 : pslack@vendesocial.com
“I’M IN CONTROL!”
Paul Slack : 972-816-8548 : pslack@vendesocial.com
BUYS FIRST ON EMOTION
• Safety/Security
• Pleasure
• Esteem
• Fear of l...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
THEN WITH RATIONAL THINKING
• Price
• Features
• Reliability
Paul Slack : 972-816-8548 : pslack@vendesocial.com
18
Clark is Now Part of Your Marketing Department
Whether you
like it o...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Word of Mouth Advertising on Steroids!
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Word of Mouth Advertising on Steroids!
Paul Slack : 972-816-8548 : pslack@vendesocial.com
 Help people have a great
time in your industry
 Answer questions
 P...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
CUSTOMER LIFE CYCLE
1. Become aware of your business,
2. Build trust in...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Paul Slack : 972-816-8548 : pslack@vendesocial.com
NOW BUYER
1. Desire
2. Means
3. Compelling event
Paul Slack : 972-816-8548 : pslack@vendesocial.com
NOW BUYER
Paul Slack : 972-816-8548 : pslack@vendesocial.com
FUTURE BUYER
Target Audience, BUT
missing one or two:
• Desire
• Means
...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
CHANGING FOCUS
Dreamer
Learner
Evaluator
Buyer
Future
Buyer
Paul Slack : 972-816-8548 : pslack@vendesocial.com
DON’T GET ME WRONG
Don’t dump your Now
Buyer strategy all
together….
Paul Slack : 972-816-8548 : pslack@vendesocial.com
READY TO JUMP IN?
Capture &
Convert:
5 surefire tactics to
turn browser...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
How to Turn Browsers into Buyers
30
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Listening
31
Using key phrases for:
Monitoring
conversations.
Search...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Listening Example
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Building Community
33
Three A’s:
 Awareness
 Activation
 Advertising
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Listening Example
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Building Community
35
Three A’s:
 Awareness
 Activation
 Advertising
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Advertising
36
Boost
Posts!
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Facebook Ads
37
Facebook
Changes
Algorithm
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Advertising
38
Just .14
cents per
click!
Paul Slack : 972-816-8548 : pslack@vendesocial.com
39
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Broadcasting
40
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Recipe for Success
41
20-30% Creating engagement
20-30% Curated
20-3...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Video Drives Engagement
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Driving Users Back To You
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Broadcasting – Promoting Blog
44
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Content
45
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Content
46
 Awareness
o 30%-40%
 Evaluation
o 30%-40%
 Purchase/Deci...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Content
47
Strategic Content
Marketing
More than
Valuable…Remarkable
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Remarkable & Compelling
49
1.Stories sell
2.Instructional How-To’s
3.FA...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Video Content
50
1. YouTube is 2nd largest search engine
2. Search engi...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Benefits of Video
51
1. More traffic
2. Improved conversions
3. Perfect...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Convert
52
Remember ABCs:
Monthly offers &
promotions
90:10 Rule
Co...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
90:10 Rule
53
PROMOTIONAL BROADCAST
NON-COMMERCIAL BROADCASTS
Every
9
1...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Promotional
54
Call to Action!
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Tactical Wheel
56
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Summary
57
1. Identify how our customers research online.
2. Identify w...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
Next Steps
58
1. Free eBook
2. Slides and Replay
3. One on One Consulta...
Paul Slack : 972-816-8548 : pslack@vendesocial.com
59
enmoredesign.com
Capture & Convert
• Thanks for Watching!
• Time Que...
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Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 1 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 2 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 3 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 4 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 5 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 6 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 7 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 8 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 9 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 10 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 11 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 12 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 13 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 14 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 15 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 16 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 17 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 18 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 19 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 20 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 21 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 22 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 23 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 24 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 25 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 26 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 27 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 28 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 29 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 30 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 31 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 32 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 33 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 34 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 35 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 36 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 37 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 38 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 39 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 40 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 41 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 42 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 43 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 44 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 45 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 46 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 47 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 48 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 49 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 50 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 51 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 52 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 53 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 54 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 55 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 56 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 57 Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015 Slide 58
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Capture and Convert: 5 Sure Fire Tactics for Social Media Marketing In 2015. In this 30 minute social media marketing webinar for small business, you'll learn:
1. How buyer behavior changed in the last 24 months
2. What opportunities this has this opened up (that your competition know about)
3. Paul’s simple to implement 5 step Capture and Convert process
Watch the webinar replay at
vendesocial.com/social-media-webinars

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Capture & Convert: 5 Sure Fire Tactics for Social Media Marketing in 2015

  1. 1. Paul Slack : 972-816-8548 : pslack@vendesocial.com 1 enmoredesign.com Capture & Convert: 5 surefire tactics to turn browsers into buyers Brought to You By: Watch the webinar replay at http://vendesocial.com/social-media-webinars/
  2. 2. Paul Slack : 972-816-8548 : pslack@vendesocial.com Objective 2 1. Deliver value 2. Understand buyer behavior 3. Tie tactics to strategy 4. Answer your questions
  3. 3. Paul Slack : 972-816-8548 : pslack@vendesocial.com Complementary Consultation 3 1. Website & SM Analysis 2. SEO Analysis 3. 30 min. strategic consultation
  4. 4. Paul Slack : 972-816-8548 : pslack@vendesocial.com AboutVende Social 4 Enabling,Equipping, Empowering Businesses for Social Media Success
  5. 5. Paul Slack : 972-816-8548 : pslack@vendesocial.com AboutPromoshin 5 Provides animated video marketing: • Increase conversions & engagement • Over 800 videos • Learn more at promoshin.com
  6. 6. Paul Slack : 972-816-8548 : pslack@vendesocial.com Embrace Innovation 6
  7. 7. Paul Slack : 972-816-8548 : pslack@vendesocial.com Unlocking the Keys 1. Getting in front of CUSTOMERS 2. Making more SALES 3. Generating more REVENUE
  8. 8. Paul Slack : 972-816-8548 : pslack@vendesocial.com TYPICAL BUYER
  9. 9. Paul Slack : 972-816-8548 : pslack@vendesocial.com LOVES HIS FAMILY
  10. 10. Paul Slack : 972-816-8548 : pslack@vendesocial.com HARD WORKER
  11. 11. Paul Slack : 972-816-8548 : pslack@vendesocial.com USES THEINTERNET
  12. 12. Paul Slack : 972-816-8548 : pslack@vendesocial.com LOVES TO SHOP AND BUY…
  13. 13. Paul Slack : 972-816-8548 : pslack@vendesocial.com BUT HATES TO BE SOLD!
  14. 14. Paul Slack : 972-816-8548 : pslack@vendesocial.com “I’M IN CONTROL!”
  15. 15. Paul Slack : 972-816-8548 : pslack@vendesocial.com BUYS FIRST ON EMOTION • Safety/Security • Pleasure • Esteem • Fear of loss
  16. 16. Paul Slack : 972-816-8548 : pslack@vendesocial.com THEN WITH RATIONAL THINKING • Price • Features • Reliability
  17. 17. Paul Slack : 972-816-8548 : pslack@vendesocial.com 18 Clark is Now Part of Your Marketing Department Whether you like it or not…
  18. 18. Paul Slack : 972-816-8548 : pslack@vendesocial.com Word of Mouth Advertising on Steroids!
  19. 19. Paul Slack : 972-816-8548 : pslack@vendesocial.com Word of Mouth Advertising on Steroids!
  20. 20. Paul Slack : 972-816-8548 : pslack@vendesocial.com  Help people have a great time in your industry  Answer questions  Point in the right direction Social Media Concierge
  21. 21. Paul Slack : 972-816-8548 : pslack@vendesocial.com CUSTOMER LIFE CYCLE 1. Become aware of your business, 2. Build trust in your company, 3. Share your information with others in the decision cycle, 4. Ultimately purchases products & services from you
  22. 22. Paul Slack : 972-816-8548 : pslack@vendesocial.com
  23. 23. Paul Slack : 972-816-8548 : pslack@vendesocial.com NOW BUYER 1. Desire 2. Means 3. Compelling event
  24. 24. Paul Slack : 972-816-8548 : pslack@vendesocial.com NOW BUYER
  25. 25. Paul Slack : 972-816-8548 : pslack@vendesocial.com FUTURE BUYER Target Audience, BUT missing one or two: • Desire • Means • Compelling Event
  26. 26. Paul Slack : 972-816-8548 : pslack@vendesocial.com CHANGING FOCUS Dreamer Learner Evaluator Buyer Future Buyer
  27. 27. Paul Slack : 972-816-8548 : pslack@vendesocial.com DON’T GET ME WRONG Don’t dump your Now Buyer strategy all together….
  28. 28. Paul Slack : 972-816-8548 : pslack@vendesocial.com READY TO JUMP IN? Capture & Convert: 5 surefire tactics to turn browsers into buyers
  29. 29. Paul Slack : 972-816-8548 : pslack@vendesocial.com How to Turn Browsers into Buyers 30
  30. 30. Paul Slack : 972-816-8548 : pslack@vendesocial.com Listening 31 Using key phrases for: Monitoring conversations. Searching for people. Identifying content. Looking for people talking about you or your competitors.
  31. 31. Paul Slack : 972-816-8548 : pslack@vendesocial.com Listening Example
  32. 32. Paul Slack : 972-816-8548 : pslack@vendesocial.com Building Community 33 Three A’s:  Awareness  Activation  Advertising
  33. 33. Paul Slack : 972-816-8548 : pslack@vendesocial.com Listening Example
  34. 34. Paul Slack : 972-816-8548 : pslack@vendesocial.com Building Community 35 Three A’s:  Awareness  Activation  Advertising
  35. 35. Paul Slack : 972-816-8548 : pslack@vendesocial.com Advertising 36 Boost Posts!
  36. 36. Paul Slack : 972-816-8548 : pslack@vendesocial.com Facebook Ads 37 Facebook Changes Algorithm
  37. 37. Paul Slack : 972-816-8548 : pslack@vendesocial.com Advertising 38 Just .14 cents per click!
  38. 38. Paul Slack : 972-816-8548 : pslack@vendesocial.com 39
  39. 39. Paul Slack : 972-816-8548 : pslack@vendesocial.com Broadcasting 40
  40. 40. Paul Slack : 972-816-8548 : pslack@vendesocial.com Recipe for Success 41 20-30% Creating engagement 20-30% Curated 20-30% Drive traffic 10-20% In other’s environments 10-20% Promotional
  41. 41. Paul Slack : 972-816-8548 : pslack@vendesocial.com Video Drives Engagement
  42. 42. Paul Slack : 972-816-8548 : pslack@vendesocial.com Driving Users Back To You
  43. 43. Paul Slack : 972-816-8548 : pslack@vendesocial.com Broadcasting – Promoting Blog 44
  44. 44. Paul Slack : 972-816-8548 : pslack@vendesocial.com Content 45
  45. 45. Paul Slack : 972-816-8548 : pslack@vendesocial.com Content 46  Awareness o 30%-40%  Evaluation o 30%-40%  Purchase/Decision o 20%-40%
  46. 46. Paul Slack : 972-816-8548 : pslack@vendesocial.com Content 47 Strategic Content Marketing More than Valuable…Remarkable
  47. 47. Paul Slack : 972-816-8548 : pslack@vendesocial.com
  48. 48. Paul Slack : 972-816-8548 : pslack@vendesocial.com Remarkable & Compelling 49 1.Stories sell 2.Instructional How-To’s 3.FAQs 4.Product demo 5.Infographics 6.Lists/organized content 7.Industry updates 8.Controversial
  49. 49. Paul Slack : 972-816-8548 : pslack@vendesocial.com Video Content 50 1. YouTube is 2nd largest search engine 2. Search engines love it! 3. Not commercials 4. 30 seconds to 3 minutes tops
  50. 50. Paul Slack : 972-816-8548 : pslack@vendesocial.com Benefits of Video 51 1. More traffic 2. Improved conversions 3. Perfect pitch 4. Liven up your story 5. Improved info. retention
  51. 51. Paul Slack : 972-816-8548 : pslack@vendesocial.com Convert 52 Remember ABCs: Monthly offers & promotions 90:10 Rule Contact numbers in profiles Calls-to-action Ties to website
  52. 52. Paul Slack : 972-816-8548 : pslack@vendesocial.com 90:10 Rule 53 PROMOTIONAL BROADCAST NON-COMMERCIAL BROADCASTS Every 9 1 earns the right for
  53. 53. Paul Slack : 972-816-8548 : pslack@vendesocial.com Promotional 54 Call to Action!
  54. 54. Paul Slack : 972-816-8548 : pslack@vendesocial.com
  55. 55. Paul Slack : 972-816-8548 : pslack@vendesocial.com Tactical Wheel 56
  56. 56. Paul Slack : 972-816-8548 : pslack@vendesocial.com Summary 57 1. Identify how our customers research online. 2. Identify what type of information is important to them. 3. Produce content that meets their needs. 4. Optimize content for search engine rankings. 5. Promote content organically in social media. 6. Provide multiple ways for interested buyers to learn more. 7. Advertise content in search and social media 8. Leverage happy customer reviews (Yelp & G+)
  57. 57. Paul Slack : 972-816-8548 : pslack@vendesocial.com Next Steps 58 1. Free eBook 2. Slides and Replay 3. One on One Consultation • Reach out to Christy Wyatt • cwyatt@vendesocial.com • 888-539-1333
  58. 58. Paul Slack : 972-816-8548 : pslack@vendesocial.com 59 enmoredesign.com Capture & Convert • Thanks for Watching! • Time Questions! Brought to You By: Watch the webinar replay at http://vendesocial.com/social-media-webinars/

Capture and Convert: 5 Sure Fire Tactics for Social Media Marketing In 2015. In this 30 minute social media marketing webinar for small business, you'll learn: 1. How buyer behavior changed in the last 24 months 2. What opportunities this has this opened up (that your competition know about) 3. Paul’s simple to implement 5 step Capture and Convert process Watch the webinar replay at vendesocial.com/social-media-webinars

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