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Tips to growi business faster e briks infotech

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sudhir pandey
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Marketing used to be simple.
A little too simple •  Marketing and sales were mostly PUSH" •  Almost no sales and marketing data" •  Very few tools or systems" •  Physical collateral and packaging were expensive "
It was easier to see the big picture and connect marketing tactics to business growth
The good news and bad news © Brian Solis & JESS3
Even the right tools " can screw you.
Typical Customer Lifecycle 1.  Generate interest" 2.  Sell to hot leads" 3.  Get new customers" 4.  Sigh in relief" 5.  START OVER!
How do you grow sales? •  Double your spend?" •  Double your marketing and sales staff? " •  Double your sales efficiency?"
Gaps in the Funnel 1. Lost traffic " 2. Lost leads " 3. Lost customers "
Focusing on tactics while ignoring strategy leads to holes in your funnel.
Can you imagine?
What s the result?
Tools + Tactics - Strategy =
Be clear about your plan" to make every move count
Framework for Your Plan: " The Perfect Customer Lifecycle
Map Out the Plan
Example – Financial Planner
Traffic Attraction Strategies •  Content is king (blog posts, videos, etc.) •  Social media •  Online Marketing (PPC, SEO) •  Referrals, Partners
Lead Capture Strategies •  Opt-in for free report, video, premium content, etc. •  Request a quote, get a demo, free trial •  Offers, coupons, contests •  Attend live event, webinar, teleseminar
Lead Nurture Strategies •  Create custom campaigns for hot, warm and cold leads •  Personalization is key •  Make every message relevant, useful
Did you know?
Sales Conversion Strategies •  Automate sales stage communications •  Proactively handle objections •  Provide supporting evidence
Wowing Customer Strategies •  Welcome customers (make it personal & relevant) •  Be systematic about quality delivery •  Measure satisfaction and take action
Upsell Strategies •  Upsell or cross sell later in the relationship •  Offer upsell products during checkout
Referral Strategies •  Ask for referrals – and track them •  Partners, customers, networking •  Testimonials and social promotion
Example M.A.P.
Map your PCL 1.  Download the template and workbook at: " http://www.infusionsoft.com/pcl 2.  Write down your key tactics and workflow across the entire life cycle 3.  Identify the key holes and opportunities in your funnel 4.  Don t get bogged down with tactics that " don’t drive strategy 5.  Pick the tools to accomplish your goals
The Perfect Customer Lifecycle
Don't Hesitate – Click Here View The Free Demo Now!" " Download Our Free Marketing Guide

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Tips to growi business faster e briks infotech

  • 1.
  • 2. Marketing used to be simple.
  • 3. A little too simple •  Marketing and sales were mostly PUSH" •  Almost no sales and marketing data" •  Very few tools or systems" •  Physical collateral and packaging were expensive "
  • 4. It was easier to see the big picture and connect marketing tactics to business growth
  • 5. The good news and bad news © Brian Solis & JESS3
  • 6. Even the right tools " can screw you.
  • 7. Typical Customer Lifecycle 1.  Generate interest" 2.  Sell to hot leads" 3.  Get new customers" 4.  Sigh in relief" 5.  START OVER!
  • 8. How do you grow sales? •  Double your spend?" •  Double your marketing and sales staff? " •  Double your sales efficiency?"
  • 9. Gaps in the Funnel 1. Lost traffic " 2. Lost leads " 3. Lost customers "
  • 10. Focusing on tactics while ignoring strategy leads to holes in your funnel.
  • 12. What s the result?
  • 13. Tools + Tactics - Strategy =
  • 14. Be clear about your plan" to make every move count
  • 15. Framework for Your Plan: " The Perfect Customer Lifecycle
  • 16. Map Out the Plan
  • 18. Traffic Attraction Strategies •  Content is king (blog posts, videos, etc.) •  Social media •  Online Marketing (PPC, SEO) •  Referrals, Partners
  • 19. Lead Capture Strategies •  Opt-in for free report, video, premium content, etc. •  Request a quote, get a demo, free trial •  Offers, coupons, contests •  Attend live event, webinar, teleseminar
  • 20. Lead Nurture Strategies •  Create custom campaigns for hot, warm and cold leads •  Personalization is key •  Make every message relevant, useful
  • 22. Sales Conversion Strategies •  Automate sales stage communications •  Proactively handle objections •  Provide supporting evidence
  • 23. Wowing Customer Strategies •  Welcome customers (make it personal & relevant) •  Be systematic about quality delivery •  Measure satisfaction and take action
  • 24. Upsell Strategies •  Upsell or cross sell later in the relationship •  Offer upsell products during checkout
  • 25. Referral Strategies •  Ask for referrals – and track them •  Partners, customers, networking •  Testimonials and social promotion
  • 27. Map your PCL 1.  Download the template and workbook at: " http://www.infusionsoft.com/pcl 2.  Write down your key tactics and workflow across the entire life cycle 3.  Identify the key holes and opportunities in your funnel 4.  Don t get bogged down with tactics that " don’t drive strategy 5.  Pick the tools to accomplish your goals
  • 28. The Perfect Customer Lifecycle
  • 29. Don't Hesitate – Click Here View The Free Demo Now!" " Download Our Free Marketing Guide