In 2009, TRAVELCLICK (www.travelclick.com) celebrated its ten year anniversary. Today we\’re the leading provider of ecommerce solutions for hotels, servicing more than 15,000 hotel customers in 140 countries. Our success is reflected in the ability of our hotels to outperform their markets, no matter the economic conditions. And our financial strength and industry focus enable us to consistently deliver world-class solutions, personalized service and insight to all segments of the hospitality industry.TRAVELCLICK provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TRAVELCLICK offers business intelligence, distribution, and digital agency solutions delivered with personal attention and local market expertise.
With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase hotel revenue.
4. 9/14/2011 4 We’ve been a leader for more than 12 years, guiding 30,000+ hotels of all types and sizes. Independent Mid-Sized Brands
5. 9/14/2011 5 Our team delivers global expertise and local knowledge to grow your revenue. Our dedicated field sales, account management, and service teams have deep knowledge of the communities where your hotels operate, and they draw from proven industry experience. 30,000+hotel customers147countries 600+employees Atlanta Barcelona Chicago Dubai Hong Kong Houston London Melbourne New York Orlando Philadelphia Shanghai Singapore Tokyo
21. The internet is the largest and fastest growing booking channel and property websites drive the majority of bookings. 9/14/2011 8 Internet GDS Travel Agent Voice Reservation Sources Internet Bookings Source: TravelClick eTrak Report, 2010 Global
22. Travelers are rapidly embracing new and emerging ecommerce channels and expanding their use of established ones. 9/14/2011 9 Social media is a leading driver of traffic for 78% of travel sites.1 The term “hotel” is Googled on average 338MM times per month.5 42% of travelers research or book accommodations on a mobile device.2 In addition to the 338MM “hotel” searches, the typical property receives between 2,500-25,000 branded searches per month.3 On average, consumers visit more than 50 travel-related websites before making a purchase.4 1 L2 Digital IQ Index for Travel 2 TripAdvisor mobile device travel survey 4 Hotel News Resource 3 TravelClick analysis 5 Google AdWords Keyword Tools
23. Your property needs a comprehensive ecommerce strategy and your website should be at the core of this strategy. 9/14/2011 10
24. Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will improve your economics. 9/14/2011 11 choose slide 11 OR 12 Limited Service Property Average Revenue per booking – net revenue to hotel Property websites drive the highest ADR
25. Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will improve your economics. 9/14/2011 12 choose slide 11 OR 12 Full Service Property Average Revenue per booking – net revenue to hotel Property websites drive the highest ADR
26. Your website is also the best channel to represent your brand, because it's the only channel you control 100%. 9/14/2011 13 Your Website Your Advertising Trip Advisor Your Facebook fan-page OTAs Least Property Control Most Property Control
27. Why should you choose TravelClick for your ecommerce strategy? 9/14/2011 14
28. You should choose TravelClick because: 9/14/2011 15 We are the hotel ecommerce experts, dedicated to serving the needs of hoteliers We drive performance and have the results and the awards to prove it We have developed a highly refined and efficient web design process based on hundreds of projects Our products are built to keep up with changing technology, so you don’t have to
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30. We have created more than 1,000 hotel websites so we know what designs work
31. We have brought CMS-based websites to more countries and more languages than any other providerBusiness Intelligence Booking Engine Hotel Expertise Ecommerce Expertise Website Expertise Local Agency Other Specialty Agencies
32. We drive performance and have the results to prove it. 9/14/2011 17 Increase in bookings 25% Increase in room nights 25% Increase in YOY revenue 21% PLEASE USE THIS SLIDE OR A CASE STUDY FROM THE END OF THE DECK New Site
37. With TravelClick, you are not just buying a website, you are starting a partnership. 9/14/2011 21
38. You will have continuous access to our years of experience in hospitality ecommerce. 9/14/2011 22 You will receive best-in-class functionality developed from years of experience, and a custom design to fit your unique property We have created a simple structure to minimize your risk and commitment With our robust content management system, you can easily make changes to maximize conversions—at no additional cost Our integrated offering makes it easy to add digital services to maximize direct bookings Finally, you don’t have to worry about your site becoming outdated
39. You will receive a high-performing website with best-in-class functionality developed from our years of ecommerce experience. 9/14/2011 23 Photo Gallery Event Calendar Special Offers Booking Engine Guest Comments
40. You will receive a customized design to reflect your unique property. 9/14/2011 24
41. We have created a simple structure to minimize your risk and commitment. 9/14/2011 25 Your Hotel Website
42. You can easily make changes to your site with our robust content management system (CMS). 9/14/2011 26
43. 9/14/2011 27 Or, we can make your site changes for you, at no additional cost.
44. Our integrated offering makes it easy to add digital services to maximize direct bookings. 9/14/2011 28 Display Marketing PPC Social Presence Mobile Site Your Website SEO
45. Finally, you don’t have to worry about your site becoming outdated. 9/14/2011 29 Your Site Refresh
47. Let us submit a proposal with a no commitment evaluation of your web presence. Today Step 1 Step 2 Review your business objectives Step 3 Conduct site evaluation, create customized recommendation Sign agreement Kickoff development 9/14/2011 31
49. 9/14/2011 33 With our hospitality expertise and global presence, we offer the most comprehensive SEO program.
50. One in seven searches originate from a mobile device: A mobile-friendly website is a requirement for any hotel. 9/14/2011 34
51. 9/14/2011 35 Our social media optimization drives direct bookings, exemplified by our award winning program for Hotel BLOOM!
52. TravelClick’s proven success in search marketing will boost your revenue. 9/14/2011 36 Royal Plaza’s return on pay-per-click ad spend increased 560%
55. We drive performance and have the results to prove it. 9/14/2011 39 Increase in ADR 17% Increase in bookings 10% Increase in average booking value 22% New Site
56. 192% 33% 9/14/2011 40 We drive performance and have the results to prove it. Increase in revenue ROI on website rebuild, PPC, and SMO New Site
57. 9:1 9/14/2011 41 We drive performance and have the results to prove it. ROI by the end of the first year New Site
58. 250% 2:1 9/14/2011 42 We drive performance and have the results to prove it. Increase in average monthly revenue ROI of the web design and build within the first year New Site
59. 24:1 9/14/2011 43 We drive performance and have the results to prove it. ROI of web design and build within the first year New Site