1. 3 Steps to Create an Effective Student
Blog
3 Steps To An Effective Student
Blog
Slide 1

2. 3 Steps to Create an Effective Student
Blog
Overview
The first 3 steps to take to create an effective student blog:
1.
2.
3.
Choose the right Ambassador
Create Editorial Guidelines
Commit
Source: Higher Education Marketing – 3 Steps to create an effective student blog
Slide 2

3. 3 Steps to Create an Effective Student
Blog
1. Choose the right Ambassador
“Who should write for our school’s student blog?”
 should be found when defining the type of student you want to
reach:
 A student interested in your most popular program?
 A student going back to school after years spent working?
You will need to identify your school’s personas to answer
these questions precisely.
Once you have defined the target you wish to reach, find
students who fit the description.
Source: Higher Education Marketing – 3 Steps to create an effective student blog
Slide 3

4. 3 Steps to Create an Effective Student
Blog
1. Choose the right Ambassador
These students should be personable:
 have strong written skills
 enjoy telling stories
They should be willing to tell things the way they are.
Source: Higher Education Marketing – 3 Steps to create an effective student blog
Slide 4

5. 3 Steps to Create an Effective Student
Blog
2. Create Editorial Guidelines
Once you have chosen your Ambassador, have him/her sit
down with the head of the Communication Department to
present:
 your school’s general social media strategy
 the part played by the student blog in it.
Together, they should go over:
 privacy
 legal limits (signing an agreement about what is acceptable and
unacceptable on the blog is recommended)
 post formats
 responses and monitoring of comments.
Source: Higher Education Marketing – 3 Steps to create an effective student blog
Slide 5

6. 3 Steps to Create an Effective Student
Blog
2. Create Editorial Guidelines
They should also draft a list of subjects to cover in the blog.
Such subjects may include:
 what the student loves about your school, what disappoints him/her,
what has been a great surprise
 general life as a student
 problems with juggling personal life, sometimes a professional life
and school
 views on the industry
 more trivial reports about life on campus or even the weather (as it
gives also an idea of life on campus)
 community events and community news
 open houses and seminars
 announcements, graduations, student awards, etc.
Source: Higher Education Marketing – 3 Steps to create an effective student blog
Slide 6

7. 3 Steps to Create an Effective Student
Blog
2. Create Editorial Guidelines
Keep in mind that these editorial guidelines are just that.
The student should be responsible for all the content and there
should be no pre-screening of his/her posts.
After the launch, these meetings should occur on a regular
basis to give the student an opportunity to voice concerns or
difficulties.
Source: Higher Education Marketing – 3 Steps to create an effective student blog
Slide 7

8. 3 Steps to Create an Effective Student
Blog
3. Commit
The last key to making this student blog a success is to commit
to delivering good quality posts on a regular basis, at least
once a week.
This is a team effort. Your school will have to make sure your
 Ambassador has everything he/she needs to do his/her work well.
 This will include:
 helping him/her build an audience by publicizing the blog: add a
button on the homepage of your website, link the blog to your
profiles on all the social media platforms.
Source: Higher Education Marketing – 3 Steps to create an effective student blog
Slide 8

9. 3 Steps to Create an Effective Student
Blog
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Slide 9