1. Investment new signings 2012/15
Mio€
Source: Prime Time Sport (Summer transfer window)
86
52
32 34
60
33
65
157
11/12 12/13 13/14 14/15

2. Fans breakdown (%) per country
29,0%
18,0% 17,9%
10,4% 8,5%
Source: CIES & Lega Calcio
37,9%
25,4%
6,1%
3,5% 3,3%

3. Social Media popularity
17.966
2.145 1.303
‘000
83.756
29.243
11.119
19%
12%
Total
21.414
% GROWTH IN 6 MONTHS*
*Facebook + Twitter
Total
124.118

4. Top 5 most popular players on Social Media*
9.266 9.262 5.838 4.189 4.063
Morata Pirlo Buffon Chiellini Llorente
‘000
*Facebook + Twitter + Instagram followers combined
92.614 92.461
38.778
31.212
20.984
Neymar Messi Iniesta Piqué L.Suárez