This document provides tips for bloggers to develop an effective media strategy and maximize their exposure through various media channels. It outlines three key steps: 1. Define your unique brand positioning by focusing on your area of expertise, tone, perspective, and characteristics. 2. Work your brand across your website and social media, with a goal in mind such as publishing a book. Engage in at least 5 daily activities to support your goal. 3. Leverage different media opportunities like webcasts, major websites, radio, and TV. It provides best practices for excelling in each channel and maximizing the benefits, which include generating more publicity and broadening your reach and income potential.

1. Media Strategies for
Rock-Star Bloggers
Beverly Harzog
www.BeverlyHarzog.com

2. Who are you?
The answer is in this sentence…
I’m the only _____ who offers _____.
Think about:
• Focus/specialty of your blog
• Tone
• Perspective
• Unique Characteristics
Step #1

3. What’s your focus?
Step #1
• Subject expertise: credit, real estate,
investment, frugal living, general finance
• Specific audience: male, female, age group,
entrepreneurs, parents with kids
• How do you benefit your audience? This is
the “takeaway” for the reader

4. What makes you unique?
Step #1
• Tone: humorous, snarky, academic, cultural
references, angry, friendly, obnoxious
• Perspective: advisor role, advocate, or an
“I’m just like you” persona
• Other unique characteristics: accent,
personal style, geographic location, awesome
photos

5. Here’s my full brand:
Step #1
I’m the only strawberry-blonde, middle-aged, Southern lady
who specializes in credit cards:
•
•
•
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Focus: Credit cards
Tone: Friendly, humorous, sometimes snarky, and responsive
Perspective: Consumer advocate
Unique characteristics: Southern accent, willing to confess my
own mistakes, which gives me the “I’ve been there” vibe.
Now you’re ready to finish this sentence…
I’m the only _____ who offers _____.

6. Work your brand
•
Step #2
Be clear about your goal
• Examples: publish a book, become a freelance writer, increase traffic
to your site, speaking, consulting, your own radio show
•
Choose media that fits your goal and personality
•
Have a professional website that showcases your expertise
•
Social Media: You don’t have to do it all
•
Rule of 5: Do 5 things every day that support your goal

7. Rock your media opportunity
• Webcasts and podcasts
• Google Hangouts
• Major financial websites and print
• Radio
• TV
Step #3

8. Webcasts, Google Hangouts, and
Step #3
podcasts
• Get quality equipment: HD webcam and a
quality microphone
• Pay attention to the video background
• Choose clothing to complement you and the
background
• Noise control: Turn off the phone

9. Major financial websites and print
Step #3
• Reporters need reliable, expert sources
• Be the best source ever
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•
•
•
•
•
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Ask questions about the article’s focus
Be on time for the call
Don’t go off-topic talking about yourself
Don’t promote yourself constantly
Don’t demand to review your quotes
Don’t ask to be sent a copy of the article
Don’t be a snob about small websites or magazines
• What you’ll get if you do all this

10. Radio
Step #3
• Great for selling books
• For early morning segments:
• Get up at least 60-90 minutes before airtime
• Don’t wear pajamas
• Warm up your voice
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•
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List a few bullet points
Write down the host’s name
Email and thank the producer or host
Get the podcast and add it to your site
Tip: If you get stuck on a question, repeat the question
back to the host.

11. The Big Time: TV
• Do you need media training?
• Tips for success:
•
Find out if it’s taped or live
•
Find out if you are in a remote studio
•
Ask questions about the scope of the topic
•
Choose clothing and accessories based on the show
•
Practice, practice, and then practice some more
•
Visualize success
• Feeling nervous?
•
Have a theme song
•
Get to the studio early and check your appearance
•
When you get in the chair, ask to see a shot of yourself
Step #3

12. Step #3
Foolproof Method
Suck It Up

13. Benefits of Media Exposure
• PR produces more PR
• Broadens your reach and impact
• Creates new income streams
Step #3

14. Questions?