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Communicating data: Reporting user research

Guest speaker to graduate students at University of Washington to help understand how to better communicate and deliver user research findings.

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Communicating data: Reporting user research

  1. 1. COMMUNICATING DATA Reporting User Research Findings Puja Parakh Sr. UX Designer @ Avvo
  2. 2. Hello! I AM PUJA PARAKH I am here because I like to give presentations and I like UX. You can find me at: @pujaparakh
  3. 3. “People react positively when things are clear and understandable. - Dieter Rams, Industrial Designer @ Braun
  4. 4. Conveying findings so people can understand, believe, and know how to act on your recommendations
  5. 5. Conveying user research findings so people can understand, believe, and know how to act on your recommendations can be challenging.
  6. 6. So why provide any deliverables at all?
  7. 7. Your brain will hurt
  8. 8. Don’t lose that knowledge when the researcher leaves
  9. 9. Ok... So how to deliver research data & findings?
  10. 10. Consider two things... Who’s the audience? How soon do they need the reporting?
  11. 11. Ideally, you should tailor your deliverables to the needs and interests of your audience But a common problem is that you often have to serve a variety of audiences.
  12. 12. Types of Research Deliverables
  13. 13. Types of Research Deliverables ● Quick findings ● Detailed reports ● Presentations ● Findings/recommendations matrix ● Other deliverables (scenario, workflow, etc)
  14. 14. Quick Findings If time is a consideration, the absolute quickest format is an email message or informal Word Doc with bullet points describing your overall findings and proposed design changes
  15. 15. Quick Findings Another option is to annotate the designs, pointing to the problems and describing recommended changes. 3 out of 5 participants were unable to find the phone number All participants understood and appreciated this beautiful headshot
  16. 16. Detailed Reports This provides the freedom to describe recommendations comprehensively and in as much detail as needed.
  17. 17. Presentations Good for most audiences but you’ll walk the line between providing enough explanatory info and overwhelming the audience with too much info
  18. 18. Findings & Recs Matrix An additional deliverable that gathers all the recommendations together in a table format with a brief summary of findings and issue severity rating
  19. 19. Other deliverables Other ways to visualize and bring life to your research, including customer journey maps, task analysis diagrams, or personas.
  20. 20. No matter what delivery method... It needs to be effective
  21. 21. No matter what delivery method... It needs to be effective So people can understand, believe, and know how to act on your recommendations
  22. 22. Effective Writing It’s important to clearly describe your findings and accurately convey your recommendations. Your audience needs to know what you’re talking about without getting bored by your providing too much information.
  23. 23. Screenshots, Diagrams, and Charts It’s difficult to convey findings through text alone. Visualizations are great for breaking up the text, making the report more interesting and approachable.
  24. 24. Mockups and Examples When it is appropriate, illustrate recommendations with examples. Recommendation: Try adding a headshot to the page.
  25. 25. Photos Great way of sharing the environment, docs, tools, signage, and other aspects to provide context of the research.
  26. 26. Quotes Quotes from the participant are much more impactful than just describing the problem or general user opinions.
  27. 27. Audio & Video Clips Even more effective than reading a quote is hearing/seeing participants making comments themselves.
  28. 28. While we are at it... Don’t forget the obvious
  29. 29. Explain Your Methods Always give a brief summary of the goals of your research and the methods you used. From previous HCDE student research
  30. 30. Always Show the Positive Because our goal is to improve the UX, research tends to focus on the negative and take the positive for granted.
  31. 31. Focus on Problem Statements This is our power. Storytelling requires good details and important for engaging and sharing. Good Example Participant clicked on ‘Lawyer Directory’ link instead of ‘Talk to a Lawyer’ Bad Example Participant clicked on the wrong link
  32. 32. Guide Audience on What To Do Next Some audiences become overwhelmed by seeing a long list of problems and recommendations. From previous HCDE student research
  33. 33. Let’s do this.
  34. 34. Quick Recap Choose the right deliverable format based on your audience. Ensure that your deliverables are well written. Supplement with screenshots, diagrams, and other visualizations. Use photos, audio and/or video clips to allow audience to experience directly. Don’t forget to explain your methods, mention the positive aspects, and make sure the audience knows what to do next with findings.
  35. 35. THANKS! Any questions? You can find me at: @pujaparakh