HOW THE SBU R FORMED IN A COMPANY

1. STRATEGIC BUSINESS UNIT Presented By : Purushotam Sati PujilKhanna Vinod Kumar Rabi Kr. Pradhan

3. Establishing strategic business unit

4. Assigning resources to each SBU

7. The strategy and tactics that will enable the company to reach those objectives

8. The resources required, and how they are going to obtained

9. Who is responsible for the choosing the goal?

11. Role of strategist Strategists are individuals or groups who are primarily involved in the formulation, implementation, and evaluation of strategy.

12. STRATEGIC PLANNING Corporate Strategy Business Strategy Functional Strategy Operational Strategy

13. A Strategic Business Unit is…. A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor.

15. It has a manager responsible for strategic planning and profit performance, who controls most of the factors affecting profit.

17. Corporate Image.

18. Better Management.

19. Higher Efficiency.

22. 1896 : FIRST PRODUCTION UNIT

23. 1940 : LAUNCH OF DABUR AMLA HAIR OIL

24. 1994 : RAISES FIRST PUBLIC ISSUE

25. 2000 : CROSSES RS 1000 CRORE TURNOVER

26. 2005 : ACCQUSITION OF BALSARA GROUP

28. Dabur SBU’s Structure DABUR Consumer International Consumer Retail Care Business Health Care Division DivisionDivision (CCD) (IBD) (CHD)

29. % SHARE IN DABUR REVENUES

30. CORPORATE MISSION TRANSFORM AN AYURVEDIC COMPANY TO A GROWING MODERN FMCG PLAYER BASED ON HERBAL PLATFORM ONE THAT WOULDEMBODY ALL THE CHARACTERISTIC OF A FMCG COMPANY.

31. CCD structure CCD (Consumer Care Division) Personal Health Home Foods Care CareCareCare

32. e % SHARE IN CCD SALES

33. Continual Attention Creativity Management Commitment Effective Strategic Planning

34. WORLD-WIDE PRESENCE OF DABUR

35. MANUFACTURING UNITS OF DABUR IN INDIA

37. EXPANSION

38. ACQUISITION

39. INNOVATION

40. REGIONAL BRANDING

41. PROMOTIONAL STRTEGY

43. RADIO

44. NEWSPAPER

45. POP DISPLAY

46. WALL PANTING

47. VIDEO VANS

48. SALES PROPOTION

50. DABUR AMLA SUSHEEL

51. DABUR YOGYA PRATIYOGITA

52. HAJMOLA BAHANA CHAMPIONSHIP

53. MELODIOUS VOICE OF PUNJAB

54. DABUR GULABARI MISS FRESH FACE OF UP 2008

55. DISTRIBUTION STRATEGY DEALER WHOLE SALER AGENTS RETAILER KIRANA STORE

56. REGIONAL BRANDING Dabur is trying to capture market by launching product with a regional twist. EXAMPLE : 1) In Tamil Nadu- Sivappu pal podi- lal dantmanjan. 2)Dabur red Toothpaste in East India

57. Price Strategy

59. Question marks

60. Cash cows

63. They will absorb great amounts of cash if the market share remains unchanged, (low).

64. Investments should be high for question marks.

65. WHY QUESTION MARKS ?

66. Analysis with DABUR INDIA-

67. Dazzl

68. New-U

70. High growth, High market share.

71. Effort should be made to hold the market share otherwise the star will become a CASH COW.

72. Analysis with DABUR INDIA-

73. DABUR GLUCOSE-32% (GROWTH RATE)

74. DABUR HONEY-26%(GROWTH RATE)

76. They extract the profits by investing as little cash as possible.

77. They are located in an industry that is mature, not growing or declining.

78. Analysis With DABUR INDIA-

79. CHYAWAN PRASH

80. HAJMOLA

82. Dogs do not have potential to bring in much cash.

83. Number of dogs in the company should be minimized.

85. PRODUCT DESIGN AND UNPLEMENTATION

86. PRODUCT COMPETITIVE POSITIONING

87. PRODUCT VALUE PROPOSITION

88. PRODUCT MESSAGING

89. PRODUCT DISTRIBUTION

90. PRODUCT SERVING

91. PRODUCT REPEAT PURCHASE

92. PRODUCT CROSS SELLING

96. FOURTH LARGEST FMCG COMPANY OF INDIA

97. ONE OF THE MOST TRUSTED BRAND

98. HAVING VERY AGGRESSIVE STRATEGY TO CAPTURE THE DIFFERENT SEGMENT OF THE MARKET