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Complete guide to getting thousands of app downloads using giveaways

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Based on the app marketing and business advice on http://bit.ly/1BJZn31 - Go to the website for more strategies and tactics to grow your app business.

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Complete guide to getting thousands of app downloads using giveaways

  1. 1. Complete Guide to Getting Thousands of App Downloads Using Giveaways Puneet Yamparala, App Entrepreneurs Association
  2. 2. Before you start, Get the FREE GUIDE To Getting 5,000+ Downloads in 2 Days Using Ninja Tactics http://eepurl.com/1xx-r Puneet Yamparala, App Entrepreneurs Association
  3. 3. Before we start off, let me answer the question which everybody seems to be asking - what kind of success can you expect from this strategy of … Puneet Yamparala, App Entrepreneurs Association
  4. 4. … Getting Thousands of App Downloads Using Giveaways? Puneet Yamparala, App Entrepreneurs Association
  5. 5. … In my experience you can easily get a couple of thousands of downloads for less than $50 within 2 to 3 days. Puneet Yamparala, App Entrepreneurs Association
  6. 6. This post is inspired by one of the free 1:1 advice sessions I conduct to help app entrepreneurs improve app downloads. Puneet Yamparala, App Entrepreneurs Association
  7. 7. Since these sessions are only for an hour, I am not able to provide as much information around running successful giveaway campaigns to get app downloads as I would have liked … Puneet Yamparala, App Entrepreneurs Association
  8. 8. ... So I decided to create this Complete Guide to Getting Thousands of App Downloads Using Giveaways. Puneet Yamparala, App Entrepreneurs Association
  9. 9. Giveaways - usually refer to giving away some kind of a prize for people who complete a small task. This is a very effective way of getting … Puneet Yamparala, App Entrepreneurs Association
  10. 10. … a huge number of downloads when you are just starting out with a new app. In this post we will look at … Puneet Yamparala, App Entrepreneurs Association
  11. 11. … the overall strategy and also look at some of the tactical details involved in implementing this strategy. Puneet Yamparala, App Entrepreneurs Association
  12. 12. Giveaway Strategy to Getting App Downloads Puneet Yamparala, App Entrepreneurs Association
  13. 13. There are a huge number of people out there who like to participate in giveaways by completing small tasks for a chance to win something in return. Puneet Yamparala, App Entrepreneurs Association
  14. 14. So this strategy involves taking advantage of such behavior to help us achieve our goals. There are multiple ways … Puneet Yamparala, App Entrepreneurs Association
  15. 15. … to use giveaways to get downloads but I have found that there is only one major download funnel which really works! Puneet Yamparala, App Entrepreneurs Association
  16. 16. We will take a look at these funnels in detail, but before we do that let us understand the structure of a giveaway and some of the pre-requisites for running a giveaway. Puneet Yamparala, App Entrepreneurs Association
  17. 17. Pre-Requisites for a Giveaway For a giveaway to be successful, you need to have the following: Puneet Yamparala, App Entrepreneurs Association
  18. 18. • A prize and a picture of the prize • Understanding of Laws related to a giveaway - MUST READ AFTER YOU READ THIS POST • A Facebook page to run the giveaway Puneet Yamparala, App Entrepreneurs Association
  19. 19. • An account on online-sweepstakes.com • Facebook ads account • App in the App Store or Google Play store • Landing page for your app Puneet Yamparala, App Entrepreneurs Association
  20. 20. Prize and Picture of Prize - When choosing a prize it is very important to choose a prize which is relevant to your target’s demographics and its relevance to your app idea. Puneet Yamparala, App Entrepreneurs Association
  21. 21. In case you do not know your target demographic then make sure that you sign up with your email to receive free advice and updates. Puneet Yamparala, App Entrepreneurs Association
  22. 22. A few examples of correct demographic definition: “College educated women, in the age group 20-25 who like wedding wire, bridal designer etc.”, … Puneet Yamparala, App Entrepreneurs Association
  23. 23. … “Men who go to college in San Jose, in the age group 25-30” Puneet Yamparala, App Entrepreneurs Association
  24. 24. A few examples of bad demographic definition: "Stay at home moms"; "women who read people magazine". These are too broad and will lead to under optimum performance of your campaigns. Puneet Yamparala, App Entrepreneurs Association
  25. 25. Once you know your target demographic, pick a prize which is just out of reach of most people but not too expensive ... Puneet Yamparala, App Entrepreneurs Association
  26. 26. … DO NOT giveaway something generic like iTunes gift card or Amazon gift card or something crazy like an iPad as you will attract all kinds of wrong people. Puneet Yamparala, App Entrepreneurs Association
  27. 27. If you use low cost items the advantage is you can have more winners! Puneet Yamparala, App Entrepreneurs Association
  28. 28. Understanding Giveaway Laws - The article I linked to earlier is a good primer to Giveaway Laws in United States and just use the templates … Puneet Yamparala, App Entrepreneurs Association
  29. 29. … which are provided at the bottom of this page to make sure that you do not get into trouble. Puneet Yamparala, App Entrepreneurs Association
  30. 30. Small things like saying "Do xyz to win prize" Vs. "Do xyz for a chance to win the prize" can make a huge difference when it comes to giveaway laws. Puneet Yamparala, App Entrepreneurs Association
  31. 31. Facebook Page to Run a Giveaway - When I speak with app entrepreneurs during my 1:1 sessions, I usually ask them not to waste time with … Puneet Yamparala, App Entrepreneurs Association
  32. 32. … creating social media accounts and just focus on the things which give them the best bang for their buck. But in this case you need a Facebook page. Puneet Yamparala, App Entrepreneurs Association
  33. 33. Facebook does not allow you to create effective ads if you are not linking them to your page. Puneet Yamparala, App Entrepreneurs Association
  34. 34. Pro tip: Think about the right name for your page. If you plan to create lots of apps for the same target demographic then … Puneet Yamparala, App Entrepreneurs Association
  35. 35. … use a more generic page name instead of a name specific to your app. Puneet Yamparala, App Entrepreneurs Association
  36. 36. Online-Sweepstakes.com Account -We need this for promoting giveaways, so that you can implement your plan for getting app downloads. So create the free account. Puneet Yamparala, App Entrepreneurs Association
  37. 37. Facebook Ads Account - If you have run FB ads earlier then we are good to go, if you haven't run any ads earlier then … Puneet Yamparala, App Entrepreneurs Association
  38. 38. … just go to https://www.facebook.com/advertising and make sure that you are allowed to create ads. Puneet Yamparala, App Entrepreneurs Association
  39. 39. If you do not know how to create Facebook ads then I suggest you sign up at “http://bit.ly/1yc04w1” to receive free advice and updates. Puneet Yamparala, App Entrepreneurs Association
  40. 40. App in the App Store or Google Play Store - This strategy works best for apps which are already live. You can use this strategy to create a list … Puneet Yamparala, App Entrepreneurs Association
  41. 41. … of people who might be interested in your app, but I just prefer to avoid the extra step and have people directly download the app. Puneet Yamparala, App Entrepreneurs Association
  42. 42. Landing Page for your App - For creating an effective landing page for your app it is VERY important that you use Wordpress to create your landing page. Puneet Yamparala, App Entrepreneurs Association
  43. 43. Once you have your Wordpress installed and ready, create a landing page for your mobile app. You can find a good theme on themeforest.net Puneet Yamparala, App Entrepreneurs Association
  44. 44. This next step is important - Get the free plugin social share. This plugin is essential to increasing virality … Puneet Yamparala, App Entrepreneurs Association
  45. 45. … and making sure that you get the best results for your campaign. In your case, you need to add this plugin's locked content to the bottom of your landing page, ... Puneet Yamparala, App Entrepreneurs Association
  46. 46. … after the main calls to action to download your app. The message which needs to be added for the best results is available as part of the templates below. Puneet Yamparala, App Entrepreneurs Association
  47. 47. Structure of a Giveaway - The giveaway you are going to run will basically consist of you offering people a chance to win a prize in return for them Liking your … Puneet Yamparala, App Entrepreneurs Association
  48. 48. … Facebook page post and adding a comment to that post. Note that you are NOT asking people to download your app for a chance to win the giveaway. Puneet Yamparala, App Entrepreneurs Association
  49. 49. So How Do You Get Downloads? - If your app is really meant for the target demographic you are going after, they should download your app based on what you … Puneet Yamparala, App Entrepreneurs Association
  50. 50. … have on the landing page. The aim of the giveaway is to EXPOSE as many people as possible to your app via the landing page, NOT to force them to download … Puneet Yamparala, App Entrepreneurs Association
  51. 51. … your app. All this will become more clear once you look at the exact funnel which needs to be setup for getting app downloads from giveaway campaigns. Puneet Yamparala, App Entrepreneurs Association
  52. 52. The Download Funnels For Giveaway Campaigns - The Giveaway App Download Campaign Funnel consists of the following stages which a potential user goes through: Puneet Yamparala, App Entrepreneurs Association
  53. 53. 1. Target Demographic (TD) not aware of your app or giveaway 2. TD participates in your giveaway 3. TD exposed to your app a. TD downloads your app b. TD promotes your app landing page Puneet Yamparala, App Entrepreneurs Association
  54. 54. YOUR GOAL : to have as many as possible members of the TD go from 1 to go on to do either 3 (a) or 3 (b). Let us look at each of these stages what you need to do to make each stage effective. Puneet Yamparala, App Entrepreneurs Association
  55. 55. Stage 1: Target Demo not aware of your app or giveaway Puneet Yamparala, App Entrepreneurs Association
  56. 56. This refers to the general public or potential users in your target demographic who have never heard of you or your app. Puneet Yamparala, App Entrepreneurs Association
  57. 57. Our job is to have our giveaway and the app exposed to as many people as possible who belong to the TD. Here are the steps involved in doing that: Puneet Yamparala, App Entrepreneurs Association
  58. 58. 1. Create a Facebook post on your FB page for the giveaway. The exact template for this is provided in … Puneet Yamparala, App Entrepreneurs Association
  59. 59. … the templates section at the bottom of this post (go to appentrepreneursassociation.com if you are not reading it there) Puneet Yamparala, App Entrepreneurs Association
  60. 60. 2. Promote your giveaway on online-sweepstakes. com for free. Post your giveaway early in the morning for best results. Puneet Yamparala, App Entrepreneurs Association
  61. 61. 3. Create Facebook ads for the giveaway post (exact template provided) 4. (optional) Promote your giveaway on GiveawayPromote Puneet Yamparala, App Entrepreneurs Association
  62. 62. By doing these steps you are making sure that a huge number of people are exposed to your giveaway to jump start your giveaway campaign. Puneet Yamparala, App Entrepreneurs Association
  63. 63. Stage 2: Target Demographic participates in your giveaway Puneet Yamparala, App Entrepreneurs Association
  64. 64. The people who are exposed to your giveaway now need to be encouraged to participate in your giveaway. Here are the steps to do that: Puneet Yamparala, App Entrepreneurs Association
  65. 65. 1. Make sure you use an attractive image and the prize is selected carefully 2. Instead of doing just one winner, have 3 or 5 winners. 3. Do a daily giveaway instead of a one time giveaway Puneet Yamparala, App Entrepreneurs Association
  66. 66. To participate in the giveaway you will ask the TD to complete these two steps: First, ""Like" this post" i.e. we ask users to like the FB post where they are reading this … Puneet Yamparala, App Entrepreneurs Association
  67. 67. … and Second, "Comment and let us know what you think about our new app ". Puneet Yamparala, App Entrepreneurs Association
  68. 68. Stage 3: Target Demo exposed to your app Puneet Yamparala, App Entrepreneurs Association
  69. 69. You will basically have two kinds of people here. The people who are interested in your app and the second who are not interested in your app and are probably here for only the giveaway. Puneet Yamparala, App Entrepreneurs Association
  70. 70. For the first type of people, your landing page copy needs to impress them enough to encourage them to download your app. Puneet Yamparala, App Entrepreneurs Association
  71. 71. If you have done everything right and you fail on this last step then everything you have done so far will basically be useless. Puneet Yamparala, App Entrepreneurs Association
  72. 72. For the second type of people, you have another giveaway below your app download call to actions which is locked behind your "Share to Unlock" feature. Puneet Yamparala, App Entrepreneurs Association
  73. 73. This way you make sure that every potential user who comes to your landing page helps you in some way! Puneet Yamparala, App Entrepreneurs Association
  74. 74. Conclusion In my experience giveaway campaigns are very effective for getting app downloads. You just need to make sure that you implement each step in the right manner … Puneet Yamparala, App Entrepreneurs Association
  75. 75. … in order to be successful. As promised, the exact templates for implementing this strategy are given below. Puneet Yamparala, App Entrepreneurs Association
  76. 76. Templates for Running Your Giveaway for Getting App Downloads Templates for Giveaway Strategy Puneet Yamparala, App Entrepreneurs Association
  77. 77. For More App Business Advice App Entrepreneurs Association http://appentrepreneursassociation.co m Puneet Yamparala, App Entrepreneurs Association

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