1. Assignment 1
Presentation by Puneet Sharma

2. Content
• E Commerce
• E-Commerce in 2009
• Events in E-commerce history
• Social Commerce
• Future of Social Commerce
• Affiliate and Affiliate Networks
• Indiplum.com
• Quidco: a case study with user and merchant’s perspective

3. E- Commerce
• An industry where buying and selling of product or service is
conducted over electronic systems such as the Internet and other
computer networks.(wiki says so.)
• Activities done on Mobile phones, tablets, internet, smart TV,
even fax comes under e-commerce.

4. Why Learn about E-Commerce?
 E-Commerce Sites:
Create Consumer / Business Demand
 Invest in Conversion & Acquisition Strategies
Understand Shoppers Needs
 Promote Best Selling Items
 FollowTrends & Economic Conditions
 RewardYou on Conversion!

5. What do Merchants Want?
 Customer Acquisition
 Conversions
 Pay for Performance Model
 Reduction of Costs
 Margin Preservation
 Behavioral Analysis
 Ability to Market Directly
Image credit – macys.com

6. What do Affiliates Want?
Image credit - getentrepreneurial.com
 Affiliate Income
 High Conversions
 Low Risk
Visitor Information
 Ability to Remarket

7. The E-Commerce Flow
BUSINESS
Ecommerce
Merchant
Affiliate Affiliate
Search
Engines
Social
Media
Mobile
Other
CONSUMER

8. E- Commerce in 2009

9. Market Conditions 2009
Top 500 Merchants Revenue $115.8B (+11.7%)
Top 100 Merchants Revenue $98.6B (55% of total)
 Amazon.com Revenue $19.17B (+29.5%)
 Economic Forces
 Luxury is Out & Necessity is In (changing)
Winners are investing inTechnology
 Social Media & Mobile is changing landscape
Source: Internet Retailer 2009 Edition

10. Source: Internet Retailer 2009 Edition

11. Top E-CommerceTrends
 Personalization
 Mobile E-Commerce
 Segmentation
 Behavioral Profiles
 Sharing - Social Media (Facebook,Twitter)
 Building Loyalty
 Search
 Product Reviews
 Product Guides
 Video

13. 1995:JeffBezos launches Amazon.com and the first
commercial-free 24 hour. eBay is founded by computer
programmer Pierre Omidyar as AuctionWeb
1996: IndiaMart B2B
marketplace established
in India.
1996: Ecplaza: Launched in Korea;
1999: Alibaba Groups launched in China;
Napster Launched;
Business.com launched.
2002: Ebay acquire paypal fro $1.5 billion;
Wayfair and Netshop: founded with the concept of
selling products through several targeted domains,
rather than a central portal.

14. According to Forrester Research, e-commerce sales are expected to grow at an average of
9 per cent a year through 2017, to $370 billion
In the ‘retailers and general merchandise’ industry, Amazon stands apart in the same year
as Google’s biggest spender.
Amazon - Spent $55.2 million on GoogleAdWords
Ebay - Spent $42.8 million on GoogleAdWords
Macys - Spent $35.6 million on GoogleAdWords
Sears - Spent $34.3 million on GoogleAdWords
JC Penny - Spent $30.9 million onGoogleAdWords
Google Shopping Express is the experiment done by google in e-commerce

15. Social Commerce
:Social Integration

16. • Social Commerce is meant to be the use of social media for commercially
activities or inclusion of social networking to your e-commerce portal.
Should we open the gates?
What will happen
to our safe,
controlled site if we
open the gates to
Social Media?

17. TheThree Dimensions
of Social Commerce
• Social Shopping: Group shopping sites (like Groupon),recommendation engines
and online marketplaces all bring customers together in a central location and
allow for an interactive, social experience.
• Customer Reviews: By harnessing the wisdom of crowds, positive reviews can be
game changers in a customer’s decision to choose your brand.
• Peer-to-Peer Referrals: This has proven to be the most effective way of driving
new sales, as potential customers trust close friends more than an anonymous
review on your site.

18. Web Infrastructure
Marketing Sales Service
Social
Marketing
Social
Commerce
Service
Communities
Social
Marketing
Mngmt
Social
CRM
Social
WCMS
Community
Mngmt

19. Future of Social Commerce

20. According
to
Forrester
Research

21. Affiliate

22. What is an affiliate?
• Has anyone heard of:
Affiliates are:
“Companies, groups and individuals who promote merchants
through one, or many of the various forms of affiliate
marketing”

23. AffiliateTypes
13%
6%
3%
8%
4%
31%
7%
28%
% Proportion
Search
E mail Marketing
Media Broker
Portal ISP
Price Comparison
Reward/Loyalities
Shopping Directories
Content
6,500 active affiliates with circa 1,000 active affiliates each month
Source; Tradedoubler

24. Acquiring our share
A recent IAB study of 140 advertisers showed:
• 77% of respondents said that marketing spend for affiliates had
grown and 71% expected it to grow again in the coming year.
• 19% of respondents are paying out over £100k month in affiliate
commissions
• Over ¼ of respondents spend more than 20% of online marketing
budgets on the affiliate channel
IAB Survey December 2011

25. Where does affiliate fit into my online strategy?
Affiliate
Marketing
Affiliate
Software
Affiliate
Network
Publisher
Publisher
Publisher
Consumer
Search
Engine
Marketing
Display
E mail
Marketing
Mobile
Marketing
Social media
Affiliate
Marketing

26. A typical customer journey?
Consumer Affiliate Network Merchant
1
1 1 1
2
6
3
45
Traffic
Payments
Payments are made byTradedoubler to each affiliate, this data is available to them
through our interface, affiliates can access using their unique login details.6
Courtesy: tradedoubler

27. Implications for merchants
•The benefit for the merchant is simple;
–They only pay out on results
–Guaranteed ROI
– Zero risk strategy

28. Implications for affiliates
• Affiliate’s need to become experts in driving relevant traffic to merchants
websites in order to maximise return for themselves.
•The affiliate spends their own time and money driving traffic to the merchant
and only gets paid if they deliver results.

29. Implications for networks
• Must work with a large number of affiliates
• Only make money if they can drive sales for the merchants
• Networks must have accurate reporting and tracking

30. The Affiliate Network

31. What is an affiliate network?
“affiliate networks provide their clients(merchants) with a
gateway to large numbers of individual affiliates and enable all
parties to track results through the use of their technology”

32. BiggestVerticals
• Financial Service
• Travel
• Broadband
• Telecom
• Retail
• Gaming
• Recruitment

33. Types of Affiliate Programs
CPA
CPL
CPC

34. Metrics
Performance based: only pay for conversions, clicks, leads,
sales
Tracking required: usually done through an affiliate network
Cost per Acquisition, cost per click, cost per lead, cost per
download, cost per view, cost per Facebook like

35. Social affiliate
Cost per click- Social Ads on Facebook. These ads can be
micro-targeted, there is no “Like” feature here.
Cost per Like- Social ads and sponsored stories that are
micro-targeted. The likes are published as social
interactions into the newsfeeds of users. A user can
additionally like a Facebook page after click through.
Cost per connect- using Facebook Connect button, gives
access to certain user information. The user double opts-
in to allow access to the information requested by the
advertiser, whether it’s basic user info or more detailed
like e-mail address and access to their calendar.
Cost per download/lead/action- offers are distributed
ingame to drive CPL, CPA, and CPI in exchange for
Facebook Credits.

36. Top 5 Affiliate Network 2013:
• Google Affiliate Network
• Amazon Associates
• Clickbank
• Commission Junction
• LinkShare

37. Google Affiliate Network
• Google Affiliate Network is one of the top affiliate network 2013.
• Google Affiliate Network Allow you to promote Up to 800 Merchants from all over the word.
• Have thousand of publisher from all over the world.
• As a Google Affiliate or Publisher will earn commission when people click their ads or make a
purchase.
• Fully automated system.
• Google affiliate Network
Google Affiliate Network Details:
Number Of Offers: 800++
Type: CPA,CPL,CPS
Payment Method: Check
Payment Period: Monthly

38. Amazon Associates
• Amazon Associates is a affiliate network which one attract affiliate who want to make money by
promoting Amazon Product Using their own website.
• Have Unlimited number of products to promote.
• Amazon Make affiliate marketing easy.You can earn lots of money through Amazon Associate.
Amazon Associates Details:
• Number Of Offers: Unlimited
• Type: CPS
• Payment Method: ACH (Direct Deposit), Check
• Payment Period: 60 Day

39. ClickBank
• Clickbank is a Largest online Digital Marketplace.
• One can Promote up to 10,000++ digital product such as: E-book, Software, Services from clickbank.
• One can earn up to 75% commission per transaction.
• Clickbank Is Most Popular affiliate networks.
ClickBank Details:
• Number of Products: 10,000++
• Type: CPS
• Payment Method: ACH (Direct Deposit), Check
• Payment Period:Weekly

40. Commission Junction
• Commission Junction or CJ is the one of largest affiliate network.
• 1500+ Product available there.
• Commission Junction Provides lots of useful features that make you more
comfortable With commission Junction.
• Commission Junction Approve instant account activation.
Commission Junction Details:
• Number of Offers: 1500+
• Type: CPA,CPL,CPS
• Payment Method: ACH (Direct Deposit), Check
• Payment Period: 20 to 30 Day

41. LinkShare
• As a LinkShare publisher you have access up to 1000+ product to promote.
• LinkShare also organize great customer support.
• LinkShare Offers comparable feature to make you comfortable with LinkShare.
LinkShare Details:
• Number of Offers: 1000+
• Type: CPA,CPL,CPS,CPC
• Payment Method: ACH (Direct

42. Some Other Important
Affiliate Networks

43. RetailMeNot.com

44. RetailMeNot.com
 Popular Stores
 Today’sTop Coupons
 Share on Social Media
 Win the Gift Card
 Excellent Search
 Quick Poll
Newsletter & EmailAlerts
 PowerTools to Share

45. CouponCabin.com
 Our Favorite Coupons
 Social Media sharing
 Most Popular Coupons (community popularity)
 Coupons by Email
 Live Help (Helping before ecommerce transaction)

46. Offers.com
 Integrates Articles (adds value to sales
process)
 Integrates DataFeed to show Savings
(prepares consumer in advance)
 Countdown (creates Amazon like
experience)
Weekly Newsletter

47. Affiliate Network sites in India

48. • Affiliate Curry - Supposedly India’s first affiliate network offering a small range of Indian affiliate
programs.
• Affiliate Network – Offers affiliate network and provides commission to affiliates on a click basis
• Cine Chance- At the Starting you will get Rs. 5 for every confirmed registered member of Cine Chance
who comes from a banner/text link on your site. If they get satisfied with your conversion rate, they
can increase your commission upto Rs 10 per free registration.
• ClixGalore India – Offers five scaled levels of affiliate recruitment and promotional services to their
merchants with a small but growing position in the India Affiliate Marketing industry. Network access
to the USA, Japan, Australia, India and the UK.
• dgm India - A wholly own subsidiary of Deal Group, part of dgm Holdings Plc.The Company’s
principal activity is the delivery of ROI through affiliate marketing, search engine marketing, display
inventory and email, either as individual channels, or as a complete solution.
• Media Marketing Online – Provider of Online Marketing services and Sales Solutions with various
services like Search Engine Optimization , website optimization services, Search Engine Marketing
solutions, PPC Management Services etc based in India with host of services for Advertisers,
Publishers and Agencies.
• Tyroo – Offers pay per click ads. Generate tags for various categories on your website after
identifying the size and type of ads that you want us to serve.
• Webshree – Network of web sites and representatives selling your product on a commission-only
basis.

49. Individual websites providing affiliate prog.

50. • Bazaar of India –You can earning 20% commission when your reference buy its herbal products.
• Bharatmatrimony.com – India’s leading matrimony site offering banner ads, text ads, and email
marketing. Earn commissions of upto 50% of the paid subscriptions fee.You earn when visitors reach
BharatMatrimony from your website and becomes a paid subscriber.
• Career khazana –Whenever any employer visits the site through your link and becomes a premium
member, you earn 25% of a net membership fee.
• ChennaiBazaar – Earn 8% commissions on sale value on every successful sale generated.
• ClickAunty – 25% of each order placed by a referral. 15% of each renewal order.
• Crafts in India – Craftsinindia invites queries from the organizations interested in being its affiliates.
• ebay – You can refer ebay to friends and earn USD 3 per active confirmed registered user.You can also
sell ebay products on your site.There is now a ebay India, so people can trade in INR as well. ebay also
has partnerships with other global affiliate networks like Commission Junction and Auction Ads.
• http://www.flipkart.com/affiliate/(Flipkart)
• Ferns n petals – Earn up to 15% commission on referred merchandise sales with a 10 day cookie for
return visitors.You get commission on all sales that take place up to 10 days after you send someone
to Fernsnpetals. For example, if a customer visits your site and clicks on its banner ad and doesn’t buy
anything right away, but purchases something at Fernsnpetals a few days later, you still get credited
for the sale.
• Fropper – Add a link on your site to Fropper.Whenever someone visits Fropper.com through this link
and becomes a premium member, you can earn up to 50% of the fee.

51. • India club – Online shopping site.You can sell Indian Books, Music, Paintings and Multimedia on your
site and earn up to 10% in referral fees.
• India Herbs – Paying you 40% commission on sales generated from your referrals. Paying you 10%
commission on all sales generated on the websites of your referrals.
• Indiatimes –You get paid 10% of sale by simply referring a visitor to this online shopping portal.
• IndianFriendfinder – It pays you USD 1.00 for each woman and USD 0.50 for each man that signs up
for a free membership.The more traffic you send, the more you earn with its percentage program.
You earn an extra 10% when other affiliates sign up under your broker ID.
• IndianKarma – Pays you 40% commission for each member who signs up for a paid membership.
• IndianMatromonialNetwork – Based on a set performance.The higher the performance, the more
you will earn!The base commission is 40%.
• IndianMatrimonials –With its affiliates program, you earn 30% on all sales referred by your site.That
means if someone signs up for one of its Deluxe accounts, you earn up to USD 17.70 per sale without
doing anything. Once a month all affiliates with referral revenues of at least USD 25.00 are paid.
• Indianplaza – Link your site to products on Indianplaza and and it will pay you a fee for every item
sold through a referral coming from your site.
• IndianOnNet – As soon as your referral pay its fees, it sends you 40% of the fees as your commission.
Your referrals might in turn ask their friends to subscribe to the paid services of IndiansOnNet. If these
friends of theirs join, then you receive 15% of the fees.

52. • India travel – Opportunity to earn rewards for sending customers who register with
Indiatravel and who book trips.
• JeevanSathi-All you need to do is to provide a Banner link on your website that fetches
free and paid registrations to JeevanSathi. For every Free as well as Paid Registration you
will be entitled to a commission.
• Lifepartner India –You can place its links on your site.When users registered at
Lifepartners India and becomes a premium member, you earn 50% commission.
• Makemytrip – MakeMyTrip.com is an online travel company and among the most
successful Internet companies in the country. It provides an affiliate service for which you
have to write to the site explaining your business details.
• Matri-MoneyThe Matri-MoneyAffiliate Network offers multiple IndianAffiliate Programs
across 14 Matrimony sites, offering up to 50% commission on paid registrations.
• Money cosmos – It pays you up to USD 1.00 for each user who registers for free. It also
pays you a whopping 20% extra for transactions generated by members referred by you.
• Organic India – Its affiliate program allows you to sell tea and other natural products.You
can receive 10% commission for every item sold through your site.
• rishte hi rishte –You will earn Rs 15.00 for each member referred by you who signs up for
free in its matrimonial section.You will earn Rs. 3.00 for each member who signs up for free
in its matrimonial section referred by affiliates under you.
• Salwar Kameez – All Affiliates, Super-Affiliates, SEO’s,Asssociates, Distributors, Dealers,
Representatives,Agents are welcome to join its International team and share the profits.

53. • Shaadi.com – Earn upto USD 0.55 on every free profile and upto 40% revenue
share – USD 44 for every paid membership.
• TajOnline – 5% revenue share on every purchase made onTajonline through your
website. Advance Program: 5% revenue share + recurring commission on
purchases made by an individual for 1 year.
• Techtribe frontFoot – With frontFoot, companies post high-paying job
opportunities that they are looking to fill, and techTribe members refer people in
their network for those opportunities. If the company hires a candidate that was
referred, the person who made the referral is rewarded financially.

54. Affiliate marketing drove
£4.62bn in online sales during
2010, a 12% increase on
2009(£4.13bn)
This means affiliate marketing
drove 8%
of all online retail sales
Market Size & Trends

55. Affiliate
Marketing:
Market Size
Infograph

56. Affiliate Strategies to Implement
Basic
 Segmentation
 Organize Popular Sections
 Shadow the Merchant
 Integrate Social Media
 Add Shopping Guides
 Best Sellers
 Surveys
 Live Help
Advanced
• Personalization
• Account Registration
• Enhanced Search
• Mobile Applications
• Cross Sell & Related
• Email Alerts
• Loyalty
• International

57. Indiplum.com

58. • Indiplum.com is an “online
social product discovery
platform” focused on online
shopping in India
• Indiplum has about 40 online
merchants in India participating
in the Indiplum.com “Plum and
Earn” program currently, but is
actively expanding its online
merchant network, with the aim
to eventually cover the entire
Indian ecommerce industry.

59. What makes one love Indiplum!!!
• Product discovery on the site is very easy and fun.
• Things organised in contextual and intuitive manner.
• The best thing is one get to know is what my friends are plumming, liking
and commenting on!! (Social Factor)
• By the “plum and Earn” program, the company has given one more good
reason to be stuck to the site and making good bucks along with making
great boards.

60. A few things that I suggest

61. 1. The upper left image is of G+ page which
has a 3D separation in the options tab with
underlining of the options chosen where as
it is not so with our site.
• We also need to be working on our User Interface because for a site like indiplum which has
3600 visitors per day an awesome UI will be beneficial in retaining our visitors.
(I don’t say its mandatory because we can see sites like Quora with a simpe UI are still doing great.)
• “Google +” integration.( I just love G+ !! )

62. QUIDCO.

63. What is Quidco?
• Quidco is basically a referral site that pays cashback for purchases you make at online stores, and it
works like this.
1.You visit Quidco and log into/create your account
2. Choose your online merchant, from shops such as O2, HMV, play.com to utility companies
like npower and BritishGas, and look at the cashback offers
3. If you see an offer you like, click the link and it will take you to the vendor's site.
4.You then browse the site as if you had typed in the web address yourself.
5. If you make a purchase, that falls under the cashback terms, you should then get cashback
credited to your account.

64. Quidco: Cashback affiliates UK
• Quidco is a cashback affiliate established in UK
• One browse through thousand of retailers and offers on the site and if one goes to the retailer’s site
through cashback button and purchases then he is given the refferral sales commission.
• Similarly HOT DEALS,WAYTO SAVE andVOUCHER works with money back strategy of the company.
• They have mastered the fields of printable vouchers, in-store cashback, mobile apps
• Quidco Compare is similar to comparative shopping where one seeks for quotes from different retailers of
the same product.
• Now even provides 2€ bonus on sign up
• The idea of site is relatively simple.You register with the site and when you buy online you visit
the same retailers as usual, but via a link on your cashback site. When you make a purchase, the
retailer pays a commission to your cashback site, who in turn gives you a cut of the money

65. FEATURES
• Cashback deals — Retailers pay us a commission to generate sales for them and we pay this
straight into your bank account. Whether it’s a fixed cash sum or a percentage of the purchase
price we aim to credit your account as quickly as possible.
• In-store cashback — Register your debit and credit cards with us and receive instant discounts
on selected retailers and purchases when you visit their stores.
• Voucher codes — Use our voucher codes for instant discounts when making online payments
with listed retailers. Moreover, with over 95% of our codes working in tandem with cashback
offers you’re set to make even bigger savings.
• Printable vouchers — Print vouchers from our site to get instant discounts when you’re out and
about on the high street stores or grabbing a bite to eat at restaurants.
• Quidco Compare — Save time and money with our insurance comparison tool which not only
sources the best deals but also offers cashback
• Quidco mobile app — Our free app not only informs you of vouchers and money-off deals in
your GPS located area, but also pays you cash in return for simply walking in to certain stores.
The 'check-in' for cash function is entirely new to the UK.
• ClickSnap — Get paid cashback on your everyday supermarket shopping. Browse our offers and
redeem them either in-store and/or online. Shop in-store, buy the featured products, snap and
upload a picture of your receipt within 7 days or click through to your favoured online
supermarket via ClickSnap and buy the featured products.

66. HISTORY
• Introduction Quidco is a cashback and voucher code website based in the UK. Paul and Jennifer
Nikkel co-founded Quidco whilst studying at the University of Sheffield in 2005 as a way of
saving students money as they shopped online.The website launched in Sheffield in May 2005
with the London office opening in 2007.
• CashbackThe site takes the commission (termed ‘cashback’) usually paid by retailers to third-
party referrers and passes it on to Quidco members.The first £5 of cashback is retained each
year in order to fund the running of Quidco.
• Voucher codes and printable vouchers Quidco launched voucher codes and printable vouchers
in July 2010 as an additional service to cashback.
• In-store cashback In-store cashback was launched in November 2009, allowing Quidco
members to earn cashback from selected retailers when shopping on the high street.
• Egg Cash Back StoreThe Egg Cash Back Store was launched in June 2010 as a joint project
between Egg Banking and Quidco, offering Egg Card holders membership of a co-branded
Quidco website.
• Apps Quidco’s iPhone app was released on the 1st of June 2011 in the iTunes Store.The app
offers cashback, voucher code and a UK first of paying individuals to ‘check-in’ to retailer outlets
and received ‘Consumer app of the week’ from the Guardian and ‘App of the day’ from
Pocketlint.com.The iPad version of the Quidco app was released on the 6th of July 2011.

68. What Quidco. do: A merchant’s perspective
• They promote your brand based
on CPA increases / exclusive codes
or offers
• Or ideally – a combination of all!

69. Benefits of Cashback andVouchers
• Immediate effect on sales
• Grow revenue from existing / focus on new customers
• Target your promotions to a brand, segment, product range or product
• AOV tends to be higher through this channel
• Raising awareness - massive audiences now
• Active communities - social media power (i.e. Moneysaving Expert, HotUk Deals, Facebook and
Twitter)

70. Case Studies - New Brand and new to Quidco
• New Wine merchant
• New Brand to the market
• Came in with a strong offer,
invested in the site, regular promotions
• Great growth in sales.

71. Case Studies - Well established merchant
• Experimented with increasing rates and increasing exposure.
• Social media had a huge effect here. (HotUK deals, Moneysaving expert)
• Focused on grabbing market share.

72. Case Study - Positive Loop hole
• Purposely created loop hole
• Created an offer of “free product” or “money generating”
purchase
• Seeded out through
communities, spread fast &
achieved ambitious targets.
• Quantity v/s Quality

73. Case Study – Exclusive and Extra Incentive
• High CPA merchant
• Limit to the amount of cashback
merchant wishes to offer
• Used Quidco exclusively in the
2nd period
• 22% increase in daily sales in the
2nd period even though cashback
was £5 less