"Socially Speaking: How does your store score?" A social media audit of several brands and small businesses attending the annual Surf Expo, presented by marketing experts from Purple, Rock, Scissors.

1. S O C I A L LY S P E A K I N G :
H OW D O E S Y O U R S TO R E S C O R E ?
SURF EXPO 2014
Friday, January 10, 14

2. Friday, January 10, 14

3. Friday, January 10, 14

4. FACEBOOK TIP :
I N C LU D E C A L LS -TO - ACT I O N
Friday, January 10, 14

5. FACEBOOK TIP :
C R E AT E F A C E B O O K E V E N T S
Friday, January 10, 14

6. FACEBOOK TIP :
TA K E A D VA N TA G E O F A P P S
Friday, January 10, 14

7. BRAND PROPS:
SWELL
Friday, January 10, 14

8. BRAND OPPS:
SWELL
Friday, January 10, 14

9. Friday, January 10, 14

10. TWITTER TIP:
FO L LOW I N F LU E N T I A L P EO P L E
Friday, January 10, 14

11. TWITTER TIP:
S H A R E P H O T O S + M U LT I M E D I A C O N T E N T
Friday, January 10, 14

12. TWITTER TIP:
L I S T E N & S TA R T C O N V E R S AT I O N S
Friday, January 10, 14

13. BRAND PROPS:
EVO
Friday, January 10, 14

14. BRAND OPPS:
EVO
Friday, January 10, 14

15. Friday, January 10, 14

16. I N S TA G R A M T I P :
BUILD THE PERFECT PROFILE
Friday, January 10, 14

17. I N S TA G R A M T I P :
FIND A FITTING FREQUENCY
Friday, January 10, 14

18. I N S TA G R A M T I P :
H A S H TA G AWAY
Friday, January 10, 14

19. BRAND PROPS:
S TA N C E S O C K S
Friday, January 10, 14

20. BRAND OPPS:
S TA N C E S O C K S
Friday, January 10, 14

21. Friday, January 10, 14

22. PINTEREST TIP:
D R I V E T RA F F I C TO YO U R W E B S I T E
Friday, January 10, 14

23. PINTEREST TIP:
P I N U S E R - G E N E R AT E D C O N T E N T
Friday, January 10, 14

24. PINTEREST TIP:
C R E AT E B O A R D S T O S H O W C A S E B R A N D
Friday, January 10, 14

25. BRAND PROPS:
L* S P A C E S W I M W E A R
Friday, January 10, 14

26. BRAND OPPS:
L* S P A C E S W I M W E A R
Friday, January 10, 14

27. Friday, January 10, 14

28. FOURSQUARE TIP:
C L A I M YO U R PAG E
w w w.FOURSQUARE.com/ venue /claim
Friday, January 10, 14

29. FOURSQUARE TIP:
CHECK OUT TIPS & REVIEWS
Friday, January 10, 14

30. FOURSQUARE TIP:
SET UP SPECIALS
w w w.business.FOURSQUARE.com
Friday, January 10, 14

31. BRAND PROPS:
VERTICAL URGE
Friday, January 10, 14

32. BRAND OPPS:
VERTICAL URGE
Friday, January 10, 14

33. D O W N L O A D P R E S E N TAT I O N
w w w.PRPL.rs / sur f-expo
@prplrckscssrs
Friday, January 10, 14

34. LETS KEEP IN TOUCH
Kristina Doyle
Director of Marketing
@KristinaDoyle
Friday, January 10, 14
Erin Butler
Culture + Content Strategist
@HeyErinB
Gabbie Papazov
Social Media Strategist
@GabbiePapazov

35. RESOURCES:
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www.Socialmediaexaminer.com/instagram-for-business-tips/
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www.Socialmediaexaminer.com/tag/small-business-marketing/
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www.Socialmediatoday.com/1603731/small-business-guide-social-media-mastery
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www.Sproutsocial.com/insights/resources/
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www.Hubspot.com/free-marketing-resources
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www.Foursquare.com/venue/claim
-
Friday, January 10, 14
www.Marketingthink.com/wp-content/uploads/2013/05/Perfect-Instagram-Profile1.png
www.Business.foursquare.com
www.Facebook.com/business/overview

36. THANK YOU!
Friday, January 10, 14