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Watson Campaign
Automation Concepts
This infographic highlights and puts into context, the key concepts
that are fundament...
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PSC IBM Marketing Cloud Concepts Infographic

This infographic highlights and puts into context, the key concepts
that are fundamental to using IBM Watson Campaign Automation, to target
recipients with the most relevant digital marketing messages.

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PSC IBM Marketing Cloud Concepts Infographic

  1. 1. Watson Campaign Automation Concepts This infographic highlights and puts into context, the key concepts that are fundamental to using IBM Watson Campaign Automation, to target recipients with the most relevant digital marketing messages. http://www.slideshare.net/purplesquareconsulting scoring basic BANT databases • regular • opt-in • double opt-in db queries • contact • test • seed • suppression relational tables data jobs stored files recurring jobs archive activity mediahtml dynamic content query editor profile behaviour relational table reports ATM POS basket webkiosk lists digital communications email SMS landing pages social app push API interface web tracking progressive forms A/B testing UBX integration © 2017 Purple Square Consulting Ltd input data import lists IBM Campaign 3rd party integration add-ons device location journey designer social audiences survey connector rtp group messaging perform insights budget planning content content editor templates sites inbox preview asset Library data content media weatherFX BCC cloud storage automation programs tracks step resources actions automated message groups transactional messages scheduling P P send time optimization Ptransaction requests & responses

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