This infographic highlights and puts into context, the key concepts that are fundamental to using IBM Watson Campaign Automation, to target recipients with the most relevant digital marketing messages.

1. Watson Campaign
Automation Concepts
This infographic highlights and puts into context, the key concepts
that are fundamental to using IBM Watson Campaign Automation, to
target recipients with the most relevant digital marketing messages.
http://www.slideshare.net/purplesquareconsulting
scoring
basic BANT
databases
• regular
• opt-in
• double opt-in
db
queries
• contact
• test
• seed
• suppression
relational
tables
data jobs
stored files
recurring jobs
archive activity
mediahtml
dynamic
content
query editor
profile
behaviour
relational
table
reports
ATM POS basket
webkiosk
lists
digital communications
email SMS
landing
pages
social
app
push
API interface
web tracking
progressive forms
A/B testing
UBX integration
© 2017 Purple Square Consulting Ltd
input data
import lists
IBM
Campaign
3rd party integration
add-ons
device
location
journey
designer
social
audiences
survey
connector
rtp
group
messaging
perform
insights
budget
planning
content
content editor
templates
sites
inbox preview
asset Library
data
content
media
weatherFX
BCC cloud
storage
automation
programs
tracks
step resources
actions
automated
message
groups
transactional
messages
scheduling P P
send time
optimization
Ptransaction requests
& responses