analysis of palladium (luxury mall at high street phoenix Mumbai)

1. Mayuri Rane
Purva Kini
Mayur Jethwa

2. PALLADIUM
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India's first and only true lifestyle destination, located at High Street Phoenix, Lower
Parel, Mumbai presents an environment that spells refined elegance, while shoppers
soak in the retail offerings, restaurants, cafes, spas and more!!
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The Phoenix Mills Ltd, India's premier retail led, mixed used development company,
Palladium has redefined the experience of shopping for high street and luxury labels
as well as fine dining & entertainment, under one roof.
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Palladium has, in a short span of time, become an iconic landmark not only for
Mumbai but for the entire country. It is a new-age sophisticated placethat has
witnessed the arrival of premium and luxury brands in India: Canali, Hugo Boss,
Armani and Etro and UK's iconic brand Burberry have opened large flagship stores
at Palladium.
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There are three levels of exclusive shopping in an atmosphere of extraordinary
sophistication and refinement, all under one elegant roof -be it cutting edge, latest
fashion trends from the most glamorous International design houses like DKNY,
Diesel, Zara, Miss Sixty, Accessorize, Guess and Vero Modaor lavish ideas in home
style from Danish brand BoConcept which has opened their flagship store at
Palladium or luxurious multibrand shopping for men at The Collective, to the best
designer threads from Ranna Gill, Shantanu & Nikhil, Rohit Bal, Suneet Verma,
Anita Dongre and Amber & Shirin.

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When it comes to options in dining, Palladium offers the finest: Punjab Grill
by Jiggs Kalra, Indigo Deli by Rahul Akerkar, Asia 7 and the first ever
Manchester United Café. There also options for casual dining at TGIF and
Indian thali at Rajdhani while the Bespoke Café within The Collective is an
elegant location for business meetings, quick bites and coffees while you
take a break from shopping.
Rohit Bal's signature gourmet restaurant "Veda" ishoused within Palladium.
Bruijn by Mandavi Kanchan is a luxury chocolates & nuts store. With its
base in the UAE, it brings the best handmade chocolates & premium quality
nuts.
While luxury has a new address at Palladium, beauty is also well
represented at this landmark destination: Estee Lauder, Clinique, MAC,
Aromathai, Rendzvous and the Jean Claude Biguine spa make a visit to the
Palladium a wonderful encounter with beauty and wellness.
Another highlight of the premium lifestyle experience at Palladium is
the Comedy store (UK) which is India's first and only destination for
standup comedy. The Comedy Store features some of the best comics from
the UK, USA and Canada to make Mumbai laugh every weekend. The
Comedy Store presents a serious night out for Mumbaikars!
Making the retail and lifestyle mix even more comprehensive at Palladium
is the Landmark bookstore spread over a sprawling 40,000 sq feet expanse.

4. SPACE
With its one of a kind in design and ambience, Palladium
today stands proudly with three levels and a grand, awe
inspiring glass domed atrium.
 A look of splendor with hand-laid Italian marble, onyx
and wood paneling.
 The fluid use of space and light completes the
architectural landscape, thus adding to the superior
shopping experience for the well-travelled customer.
 The design with aesthetically set classic, clean sweep of
lines aims to maximize the impact of the large format
layout and expansive store frontages.
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5. INSIGHTS
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Palladium mall is known for the high end ultimate experience.
Palladium malls has 3,00,000 square foot, a shopping and
entertainment experience.
 Palladium at High Street phoenix is relief compared to other south
Mumbai malls
a.
Extended shopping
b.
Soothing lighting and
c.
Valet Parking for all visitors
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Spread across 4 levels, the elegant interiors compliment the mix
of premium and luxury brands, which simply means finer icecream, better beer, costlier clothes and gift shopping made
easier.

6. OBSERVATIONS
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Brands Available Creates An Image In The Minds Of People
More Expensive Stores On The Lower Floors
Food Hall
Lighting : Yellow Lighting Throughout Gives A Feel Of Comfort
Mirrors All Across In Mall
Washrooms With Massage Chairs
Escalators
Free form layout (mainly used in lifestyle retailing)
The flooring was aesthetic and had very less joints. Non-slippery. It
added to the grandeur of the mall.
Only 1 or 2 stores had displayed the discount offers on their
entrance.

8. Almost all types of lighting, i.e., mood lighting /
ambience lighting, wall wash, cove lighting, bounce
light were utilized in palladium. It proved the image
that the mall has.
 the customers were also able to get personal staff
for their shopping needs so as to help them
whenever they needed it.
 The restaurants in palladium showcase their own
unique style statement ( for e.g. Veda , Rohit Bal)
 The staff working in store a palladium are quite
helpful and they suggest stuff when you need help.
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9. RECOMMENDATION
Increase the number of brands
 Live music on Piano for the whole day
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10. Indulge in the glittering pleasures of the world's
most desirable labels or pamper yourself at the spa.
Or savour a perfectly brewed cup of espresso while
basking in the gilded comforts of Palladium.
 Palladium also provides for special services such
as VIP lounges, extended shopping hours, a
concierge desk, and valet parking to all visitors. In
short, a visit to Palladium is a lifestyle elevating
experience, transporting you to a haven of hifashion and modern entertainment
 Palladium has redefined the experience of shopping for
high street and luxury labels as well as fine dining &
entertainment, under one roof.
