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Marketing Your Home Your home’ s marketing  plan is carefully designed  and skillfully executed.  While your home is listed,  we monitor buyer interest  and activity, adapting  tactics—if necessary—to  deliver the results you seek  in a timely manner.  Successfully marketing a  home in today ’s real estate  environment requires a firm  with experience and  flexibility. Your APR agent  provides both.
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ONLINE MARKETING
Why Online Marketing? The Internet has completely changed the way residential properties are marketed. In the past, newspaper and magazine advertising formed the backbone of a home’ s marketing plan. To reach potential buyers today, your property must be easily accessible online. At APR, the Internet is a key element of your home's marketing plan. Source:  2010 National Association of Realtors Home Buyers and Sellers Survey
Property Values Your property’s market value is determined by the home itself, comparisons with other homes of similar age, quality and location, and financial market conditions. The main factor in determining your home’s market value is the home’s specific attributes and its location such as: Another determinant of your home’s market value is the pricing and days on the market of comparable properties as well as economic conditions can also play a significant role in the pricing of your home.
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apr.com All APR listings appear on our website, apr.com, which is designed to promote our listings and help visitors focus their search efforts through our innovative property search features.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
apr.com/mobile APR Mobile gives consumers the ability to access property information anywhere, at any time, from their smart phones. Users can perform geographic search for properties on GPS enabled phones, search for open houses, and even perform mortgage calculations.
open.apr.com Nine out of ten home buyers attend open houses during their purchase process. With 62% of buyers using the Internet to search for open homes, compared to 31% who use print sources,  it’s essential for your property to be easily accessible on the Web. That is why APR is the first and only real estate brokerage to offer a complete San Francisco Bay Area wide online open home guide – open.apr.com – which includes open houses from all MLS listed properties in the Bay Area. APR constructed open.apr.com with a number of useful tools to enhance the potential buyer’s experience: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  U.S. online survey conducted by Harris Interactive 2009
Realtor.com APR has partnered with REALTOR.com® to secure a strategic marketing position on the Internet’s #1 real estate website. All APR listings on REALTOR.com® are Company Showcase Listings – which increases your property’s exposure on the Search Results Page and Listing Detail Page by giving us the ability to: ,[object Object],[object Object],[object Object],[object Object],Knowing that consumers are drawn to listings that offer multiple photos, virtual/video tours, and comprehensive property information, REALTOR.com has designed an engaging, high-traffic website. On average, over 9 million unique visitors spend 2 times longer on REALTOR.com each month than any other real estate site.  Source:  comScore Media Metrix, Key Measures Report, January-December 2010
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MARKETING
Print Advertising While the Internet has significantly altered the way consumers search for real estate, we continue to utilize print advertising, primarily as a means to drive traffic back to our online platforms and initiatives. To maximize the visibility of your listing, we place property ads in: Where ads are placed depends on the home ’s location, unique attributes, and other factors. ,[object Object],[object Object],[object Object],[object Object]
Direct Marketing Direct marketing plays a key role in the promotional strategy for most homes. At APR, we utilize print and e-mail marketing to reach a wide audience of potential buyers. We were one of the first local real estate brokerages to deploy QR Codes in our print marketing and advertising. By simply scanning our QR Code with their smart phone cameras, potential buyers can be linked directly to a website with more robust and interactive data.
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APR SERVICES
Relocation Services Bay Area residents come from every corner of the world. We can match potential buyers to your property through our Relocation and Corporate Services Division and its relationships with:  ,[object Object],[object Object],[object Object],[object Object]
Home Mortgage Services Alain Pinel Realtors has teamed with the Private Banking division of Wells Fargo Home Mortgage to form Private Mortgage Advisors and provide APR clients with one-stop mortgage lending convenience.
Alain Pinel Realtors Experience the difference for yourself.

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APR Success Through Timeless Principles

  • 2.
  • 3.
  • 4. Marketing Your Home Your home’ s marketing plan is carefully designed and skillfully executed. While your home is listed, we monitor buyer interest and activity, adapting tactics—if necessary—to deliver the results you seek in a timely manner. Successfully marketing a home in today ’s real estate environment requires a firm with experience and flexibility. Your APR agent provides both.
  • 5.
  • 7. Why Online Marketing? The Internet has completely changed the way residential properties are marketed. In the past, newspaper and magazine advertising formed the backbone of a home’ s marketing plan. To reach potential buyers today, your property must be easily accessible online. At APR, the Internet is a key element of your home's marketing plan. Source: 2010 National Association of Realtors Home Buyers and Sellers Survey
  • 8. Property Values Your property’s market value is determined by the home itself, comparisons with other homes of similar age, quality and location, and financial market conditions. The main factor in determining your home’s market value is the home’s specific attributes and its location such as: Another determinant of your home’s market value is the pricing and days on the market of comparable properties as well as economic conditions can also play a significant role in the pricing of your home.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. apr.com/mobile APR Mobile gives consumers the ability to access property information anywhere, at any time, from their smart phones. Users can perform geographic search for properties on GPS enabled phones, search for open houses, and even perform mortgage calculations.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19. Direct Marketing Direct marketing plays a key role in the promotional strategy for most homes. At APR, we utilize print and e-mail marketing to reach a wide audience of potential buyers. We were one of the first local real estate brokerages to deploy QR Codes in our print marketing and advertising. By simply scanning our QR Code with their smart phone cameras, potential buyers can be linked directly to a website with more robust and interactive data.
  • 20.
  • 22.
  • 23. Home Mortgage Services Alain Pinel Realtors has teamed with the Private Banking division of Wells Fargo Home Mortgage to form Private Mortgage Advisors and provide APR clients with one-stop mortgage lending convenience.
  • 24. Alain Pinel Realtors Experience the difference for yourself.