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SWOT & BCG matrix of Unilever

This is marketing presentation we gave in MBA class.

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SWOT & BCG matrix of Unilever

  1. 1. Portfolio Analysis
  2. 2. HISTORY • Lever brothers is established byWilliam H. Lever in 1890 • Key player in food & household product industry • Historically grew through acquisitions
  3. 3. INTRODUCTION • Lever Brothers, the old name of Unilever changed into Unilever after the merger of Lever Brothers & Margarine Unie in 1930 • Unilever is a multi national company • It is one of the largest consumer goods companies in the world • Its brands are on sale in 190 countries
  4. 4. MISSION STATEMENT • Unilever's mission is to addVitality to life.
  5. 5. UNILEVER PAKISTAN • Unilever Pakistan formerly Lever Brothers established in Pakistan in 1958 • Largest FMCG company now operating at different locations in Pakistan
  6. 6. SWOT ANALYSIS
  7. 7. STRENGTHS • Strong company image • Strong brand portfolio • Quantity & variety • Effective & attractive packaging • High quality man power • Innovative aspects • Corporate behavior • Health & personal care products
  8. 8. WEAKNESSES • High prices of products • Substitutes products • Lack of control in the market • Dual leadership • Decrease in revenues • Reduced spending for research & development
  9. 9. OPPORTUNITIES • New markets • Increase the volume of production • Low income consumers • Help in improving people diet & daily lives
  10. 10. THREATS • Competitors(P&G, J&J etc.) • Political effects • Legislative effect • Environmental effect • Economic crises • Increase in production & labor cost
  11. 11. BCG MATRIX
  12. 12. BCG MATRIX
  13. 13. STARS PRODUCTS • High growth rate & high market share • Lux • Sunsilk • Wall’s • Fair & lovely • Rafhan • Energile
  14. 14. CASH COWS • Low growth rate & high market share • Surf excel • Ponds • Lipton • Close up • Blue band • Lifebuoy soap • Rexona • Knorr
  15. 15. DOGS • Low growth rate & low market share • Wheel • Supreme tea • Lifebuoy shampoo
  16. 16. QUESTION MARKS • High growth rate & low market share • Clear shampoo • Rin • Comfort
  17. 17. THANKYOU

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