The document provides guidance on writing to argue effectively for GCSE English coursework and exams. It outlines the assessment objectives, which include communicating clearly for different audiences and purposes, organizing ideas cohesively, and using accurate grammar. It then discusses techniques used in persuasive writing, such as stating opinions clearly, considering alternate views, using rhetorical questions, and concluding by summarizing key points. Students are advised to plan their writing by identifying the audience, purpose, and form, developing a word bank, and outlining their argument structure before composing their response.