1. The
nature
of video
virality

2. What do
these
videos
have in
common
?
Source: YouTube

3. viral.
They have gone
officialFILM260
Source: YouTube

4. ADJECTIVE
1. Of the nature of, caused by, or relating
to a virus or viruses.
2. (Of an image, video, piece of
information, etc.) circulated rapidly and
widely from one Internet user to another.
vi∙ralvahy – ruh l

5. But how do these unique videos gain
our attention in the same way
?
Source: Tumblr

6. 3 key factors to going viral:
CONTENT SHARES AUDIENCE

7. Try the ACMmodel:
(commonly used by advertisers!)
Get Attention
Gain Comprehension
Be Memorable
Part 1: content
A C M

8. Get attention
Grasp initial
attention through
humour or
surprise!
Or use cats! This kitty got over 22 million views :o
Source: YouTube

9. Gain comprehension
Videos should be
easy to follow so
that everyone
can
understand…
Source: YouTube

10. …or bizarre
enough that
nobody
understands!
Source: YouTube

11. Be memorable
Videos with
catchy tunes
or quotable lines
spread like
wildfire.
Source: YouTube

12. WHO
shares it
Part 2: shares
WHERE
it is shared
Source: Tumblr

13. Tastemakers can make a HUGE impact!
who shares it
Double Rainbow
was a dud until
Jimmy Kimmel
tweeted about it.
Source: YouTube

14. where it is shared
Wrecking Ball
Chatroullette
Version gained its
momentum on
Buzzfeed.
Source: YouTube

15. Part 3: audience
We want an
ENGAGING
message Give us an
opportunity to get
INVOLVED
Source: Tumblr

16. Dove engages viewers with a relatable theme – the struggle with body image.
engaging message
Keep your audience
emotionally
engaged with a
humorous, uplifting or
relatable message to
create a desire to
share.
Source: YouTube

17. Hundreds of organization’s made Harlem Shake videos – Queen’s U included!
Opportunity for involvement
Source: YouTube
Parodies
are a great way for
viewers to spread
their love for a
viral video.

18. to creating a viral video
ingredientThe last
?

19. !
(or bad luck in this girl’s case… yikes!)
Source: YouTube
luck!
a little bit of

20. There is no magic formula.

21. Sources
All pictures featured
are licensed under
Public Domain CC0
fromYoutube or
Tumblr.
http://www.oxforddictionaries.com/definition/english/viral?q=viral
https://www.youtube.com/watch?v=H7jtC8vjXw8
https://www.youtube.com/user/theyearinreviewCA?feature=inp-be-rx1
http://www.ted.com/talks/kevin_allocca_why
_videos_go_viral#
https://medium.com/this-happened-to-
me/d19d9b9465de
http://www.theguardian.com/media-
network/ebuzzing-partner-zone/making-
your-video-go-viral-the-seven-golden-rules