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MR HUDSON
SNEAKER
12. •
Air Yeezy (Black-Green)
US$95.00
•
Air Yeezy (Full Black-
Noctilucence)
US$95.00
Air Yeezy (Grey-
Pink-Noctilucence)
US$94.00
Why buy
Christian
Louboutin
Shoes from us?
Kanye West Air yeezy, which takes Kanye West's nickname Yeezy, draws
upon the innovations from Nike's rich sporting history and fuses them with original
lines, materials, and design elements that reflect West's unique style.
The Air
Yeezy was
developed
from a strong
relationship
between
West and
Nike.
Partnering
with Nike
Creative
13. Director, Mark Smith, Kanye was taken through the product creation process, the
same way athletes have with Nike Design for the past 37 years. From the start,
West and Nike's shared vision was clear: to create a modern classic. An original
Nike footwear style that reflects elements of Nike's sporting past, and remixes
them with Nike innovation to deliver a unique shoes.
The creative process of the Air Yeezy shoes began with the discussion around
ideas and inspirations. The shoes began to take shape through a series of
drawings and samples, each pulling inspiration and reference from some of
Nike's iconic innovations and rich design history, across both Basketball and
Sportswear styles.
The Air Yeezys:Born from Kanye West's creative passion, built with Nike design
and performance innovation, The Nike Yeezy was fine-tuned on stages around
the globe, challenging convention by remixing the past to create something
uniquely new, as only Nike Sportswear can. West is known for his non-stop
energy both on the stage and off so the Air Yeezy shoes had to support and
sustain West from start to finish. An almost obsessive focus was put on delivering
supreme comfort throughout the development of the shoe. Emblazoned across
the Air Yeezy is an exclusive "Y" repeat pattern, as either a debossed or lasered
deta
il, which takes inspiration from the Jordan brands iconic Elephant print
14. material. This graphic treatment was developed by West and Smith to pay
tribute not only to the name of the shoe and it's co-creator, but also to the
various moments in history that spurred West's initial inspiration for the Nike
Air Yeezy.
The Nike Air Yeezy was released in Spring 2009. Three colorways will be
available. The first in April 2009 will be the Zen Grey/LT Charcoal color way,
followed this will be followed in May by a Black/ Pink version, and in June with
the final Net/Net color way. As part of this partnership, Nike will make a
donation to the Kanye West Foundation.
The marathon launch of Nike Air Yeezys in the middle of 2009 was probably
the best thing ever happened to sneakerheads around the globe. For the
lucky ones who got a pair, at
least. For those who are not so
lucky, well, there's still
another chance to land an
original Nike Air Yeezys without
questioning whether it's a
bootleg version or original,
because our friends over at
Karmaloop is holding an
auction and the item up for
bidding is a pair of original
Net/Net Nike Air Yeezys with
Kanye West's autograph on
each shoe. That's ONE pair
only and autographed by the man who designed the shoes himself! How rare
can that be? Don't believe us? Check out the goodies.
Love em? We do too, because 100% proceeds from this auction will benefit
the Kanye West Foundation which partners with schools and community
organizations to provide undeserved youth access to music production and
academic support programs that will enable them to unleash their creative
ability and reach their full potential. Sounds like a good cause? It is a great
cause.
