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With a median household income of over $190,000 and a median net worth of $900,000, Ivy League graduates are an influential demographic that ought to be appealing to various marketers. Yet assuming “Ivies” are prosaic and entrenched in their fiefdoms is somewhat wrongheaded, particularly when data reveals the opposite. Ivy League graduates’ lifestyles are in many respects as dynamic and pioneering as those of Millennials. This is what qSample presents with its latest infographic, based on its EDU Intelligence series that can be found in The Growing Idealism of Ivy League Graduates. Ivy League graduates enjoy new and unknown travel destinations, experimenting with cutting-edge medicine, and intimately giving back to the community. And more.

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Here are just some of the amazing takeaways on millennials: – Expected to reach $200 billion in spending by 2017, the largest consumer generation in U.S. History. – 85% own smartphones. – One-fourth speaks a language other than English at home. – 77 million, making up approximately one-fourth of the U.S. population. They’re everywhere, and they are very plugged-in to their mobile devices – something qSample is very aware of as we specialize in mobile research. No matter where you are in market research, you might want to get plugged into millennials because sooner or later you will fall into their web.

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That and today’s college culture is addressed in this week’s infographic, from our primary research found in Are College Students More Stressed Out Than Ever? Youth may be wasted on the young, but college is perhaps wasted on those who are about to get schooled by the workforce. In between, we find some insights on Millennials, undergraduate habits, and stress in general…with our comical comic-book infographic.

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To qSample, understanding college students (and millennials) is vital; it is one of our propriety panels that serves many of our clients. Our Campus Universe initiative is utilized for varied studies from both academics and businesses. After all, Millennials are expected to reach $200 billion in spending by 2017, with a total of more than $1.4 trillion in spending power. It will be the largest consumer generation in U.S. history. Beyond buyer muscle, today’s young adults will be our politicians, celebrities (beyond social media), and parents.

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