Presentation from IBC 2010

1. Delivering Success
Through Innovation, Value and
Global Workflow

2. IBC Post News
! Cinnafilm Dark Energy integrated into Quantel
– High quality noise reduction
– Grain addition
– Sharpening
! Uses fast GPU processing
! Available now for eQ, iQ and Pablo

3. IBC News: Mission 2
! Major update for Quantel’s integrated MAM
! New in Mission 2
– MediaCenter
! Better file delivery
! Tighter archive integration
! More metadata editing
– Support for larger systems
– Support for Chinese, Japanese and Korean Language
! Available from January 2011

4. Quantel – Leaders in Stereo3D
! IBC 2007
! First showing of Quantel
Stereo 3D Pablo
! Hannah Montana, Avatar,
World Cup Soccer
! 100+ Systems sold
More than half our post business this FY is S3d related

5. Pablo wins Lumiere Award
! Award recognizes individuals and organizations that had the most
significant impact on the advancement of the S3D medium from Jan. 1,
1980 through Dec. 31, 2009
! Pablo is the only post system to win a Lumiere award
! “The groundbreaking work of these companies and professionals will
influence motion picture storytelling for generations to come.” Lenny Lipton,
I3DS Awards Chair

6. New Stereo3D tools in Pablo and iQ
! New or refined tools based on extensive user feedback
! Stereo effects timeline
! Rig correction tools
! Improved vergence controls
! Make s3d post even faster
and more creative

7. Broadcast Stereo3D
! Sports production workflow available in Enterprise sQ
! Ingest, desktop editing, craft editing, delivery
! New Qube editor for Stereo 3D and 1080p
– Real time performance, Pablo s3d tools
! S3D is great example of Quantel innovation leading to
business success for our customers
! Same great workflow in S3D as in Enterprise sQ in 2D today

8. Quantel: HD News and Sports Leaders
! 45 Enterprise sQ Systems broadcasting HD
! All around the globe
– UK, USA, Japan, Korea, Germany, France, Australia, Canada
! Fast turnaround workflow
! Why does it succeed?
! Workflow

9. New Enterprise sQ developments
! Project folders
! User rights
! Edge browse creation
! Workflow, workflow, workflow
! All in V5 software shipping November 2010

10. File-based workflow
! Cost savings through use of standard IT components
! Enhanced flexibility through freedom from real-time
! Increasingly complex systems
! Cost shifts from hardware to software
! Benefits not easy to realise
! Massive opportunity for Quantel innovation
! What is a file anyway?

11. Mutating Filesystems:
Making IT work for Broadcast
James Westland Cain, Ph.D.
Principal Software Architect
Quantel Limited

12. Filesystems
• The file is the most basic thing in computer
science – and the lifeblood of our industry.
• Files on disk are inflexible. Whatever is on disk
is what you get.
• Quantel can offer files to order – without writing
them all to a disk.
• This works with any modern OS
– Windows, OS-X, Linux –
and therefore to any modern program.

13. Mutating Filesystems
• Treating a file request as a command allows us
to be extremely flexible.
• However, we must not break the rules – the
applications do not expect the files to change
underneath them.
• A mutating filesystem must have some of the
properties of the Web – it must be RESTful.

14. Putting Work into the File
• By honouring RESTful paths we can safely
turn a file system access into a command.
• By adding sizers and codecs to our
filesystem, we can dynamically create
content to order.
• This makes us able to be the most flexible
essence container in the industry.

15. Examples
• SAM – offering DPX & TIFF files of any size and
colour space (LUT) to order – instantly.
• FCP – offering compressed QuickTime &
XMEML files whilst still recording.
• Internet – Offering h.264 (MOOF) & ISMC files to
MS-IIS / Smooth Streaming, to see content
anywhere on the planet within seconds.

16. Conclusion
• Files are the Lingua Franca of IT.
• Control the files, change the rules.
• By changing the rules, IT R&D spend can be
more readily used to make media production
workflows.
• Instant access to live assets, with frame
accurate editing, anywhere.

17. Introducing Project ‘QTube’
! Instant access
! Live assets
! Frame accurate editing
! Anywhere

18. Project ‘QTube’ – Global workflow
TV Studio
Ingest
Storage
Playout
Remote location
Viewing
Editing
Logging
Ingest

19. QTube technology
Silverlight App
Open API
RIA
Viewing
Logging
Enterprise Web The
QFS
sQ Server Net
sQ Cut
Frame Identity Mutable Files Microsoft IIS RESTful
Content Delivery
Editing
H264 Low Res Virtualisation Smooth Streaming
Metadata XML Manifests Security Network
Editing Decisions
Local content
Delta Editing
Scaleability Everywhere

20. Ray Cross
CEO

21. Quantel Innovation and Value
! First in HD
! First in Stereo 3D
! First in Global Media Workflow

22. Building Shareholder Value
! Building Shareholder Value for our customers
Builds Shareholder Value for Quantel
! Quantel Manufactures Workflows that Work
! Customers get rapid payback - typically less than 1 year

23. Workflows at Work
! €15 million repeat business from 10 current customers
QVC UK, Italy, Germany ESPN USA
BSkyB UK Ibertelco Portugal
JSports Japan TV3 Malaysia
QVC Europe TPC Switzerland
Fox Sports Australia TV Globo Brazil
! €15 million from 5 new customers
SBS Australia
Televisa Mexico
ERTU Egypt
Discovery USA
TRK Ukraine

24. Q Workflow uses COTS IT
! Commodity (IT based products) are only part of the answer
! Deployed in a Q Wrapper they make good commercial sense
! Customers get the best of both worlds
Get Final Cut Pro edits on air instantly
Use media created anywhere by anything regardless of resolution
Now – get frame accurate media including metadata from anywhere in the world
to anywhere in the world – over the web!

25. Sales, Overheads & Profit
54
£ millions
Sales
43
40 Overheads
39
EBIT
26
25 24 24
15
9
7
4
2009 Actual 2010 Plan 2010 Actual 2011 Plan
Return on Sales 10% 18% 21% 28%

26. To the Future
! Quantel succeeds by helping our customers succeed
! Create shareholder value for our Customers and Quantel
! Double digit Organic growth for sales and profit year on year
! And the Future starts at IBC

27. Thank You
For Listening