1. PERSONAL BRAND EXPLORATION
NaQuan Creekmore
Project & Portfolio I: Week 1
AUGUST 4, 2023

2. Greetings, I am NaQuan Creekmore. I am a
creative individual who loves art, music, candle-
making, photography, singing, and so much more.
My passion is to advance the hobbies that I love.
One of my main goals is to work in the entertainment
industry. I envision utilizing my skills in Marketing to
drive these passions in the workforce.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Advertising & Promotions
Manager
• Public Relations Specialist
BRAND ARCHETYPE - I typically
choose to go about my work with a
sense of pride. My archetype,
Royalty, focuses on having a regal
approach and leading with a sense
of dignity. Principles and morals
seem to have a huge impact on my
decision-making process.
Marketing for Entertainment

4. Marketing and Branding
TARGET AUDIENCE
David Andrea
Outreach Plan:
• I plan to reach out via LinkedIn
• Initial contact will involve a resume and portfolio
• I will follow up bi-weekly
Recruitment Marketing &
Employment Brand Leader at
Educational Media
Foundation
Lucas Sakalem
Outreach Plan:
• Reach out via LinkedIn
• I plan to reach out with a portfolio and resume
• I would follow up bi-weekly
Employer Brand & Recruiter
& Marketing Leader at Mars
Dameon Nelson Outreach Plan:
• Reach out via LinkedIn
• I plan to reach out with a portfolio and resume
• I would follow up bi-weekly
Senior Director of Operations
at Meow Wolf

5. GOALS
Short Term: (2023)
• Find an internship.
‣ I will obtain an internship to apply knowledge of
Marketing into action.
Mid Term: (2028)
• Have an extensive candle business.
‣ to establish a strong local presence and
expand our customer base through consistent
product quality, innovative scents, and effective
marketing strategies. I aim to increase our
monthly sales by 40%.
Long Term: (2038)
• Become a Marketing mogul for Entertainment
‣ I will have businesses with many faucets on
revenue. I plan to be an established
businessman of music and arts.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Research
SOFT
HARD
Novice / Adept / Expert
Sales Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Creativity Novice / Adept / Expert
Document Management
SOFT
HARD
Novice / Adept / Expert
Of
fi
ce Suite Novice / Adept / Expert
Judgement & Decision Making Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert

7. I help visionaries generate art by inspiring
workforce creativity.
PROMISE

8. CREDENTIALS
Work Experience:
• Area Customer Service Coordinator
• Marketing Freelance
Education:
• Marketing Certi
fi
cate, Full Sail University
• Music, B.A., Virginia State University (2019)
Leadership Roles:
• Fraternal Education Of
fi
cer

9. COMPETITION
Daniella White
Industry Experience:
• Music Professor
Education:
• Music B.A.
Leadership Experience:
• Secondary Music Teacher
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Teaching - 0 endorsements
• Customer Service - 0 endorsements
• Choral - 0 endorsements
NaQuan Creekmore
Overall Online Presence:
• They have 44 connections, No banner, little
professionalism with headshot, how detailed is the
pro
fi
le, no published articles, not active on other social
media, no customized LinkedIn URL
• Grade: Poor
Industry Experience:
• Freelance Business
Education:
• Music B.A.
Leadership Experience:
• Business owner
• Camp Counselor
Skills and Pro
fi
ciencies:
• Presentations - 0 endorsements
• Digital Marketing - 0 endorsements
• Organizational Skills - 0 endorsements
Overall Online Presence:
• 3 connections, No customized banner, professional
headshot, little detail to pro
fi
le, no published articles,
not active on other social media, no LinkedIn
customized URL
• Grade: Poor

10. COMPETITION
Lamar Style
Noteworthy Experience:
• Content Marketing
• Audio Engineering
NaQuan Creekmore
Industry Experience:
• Industry experience goes here
Education:
• Marketing Full Sail University
Skills and Pro
fi
ciencies:
• SEO - 0endorsements
• Facebook Ads - 0 endorsements
• Photography - 0 endorsements
Overall Online Presence:
• 60 connections, banner image customized,
unprofessional headshot, little pro
fi
le detail, no
published articles, not active on other social media,
LinkedIn URL not customized
• Grade: Poor
Overall Online Presence:
• 3 connections, No customized banner, professional
headshot, little detail to pro
fi
le, no published articles,
not active on other social media, no LinkedIn
customized URL
• Grade: Poor
Skills and Pro
fi
ciencies:
• Presentations - 0 endorsements
• Digital Marketing - 0 endorsements
• Organizational Skills - 0 endorsements
Leadership Experience:
• Business owner
• Camp Counselor
Education:
• Marketing Full Sail University
Industry Experience:
• Freelance Business

11. BRAND POSITION
For visionaries who need inspiration, I provide
ultimate creativity to businesses because I am
aware of what it takes to bring small ideas to life.
“CREATIVE CREATURE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon Texas 2023
‣ 12/2/23 | The Westin Downtown Dallas Hotel
• State of Search Digital Marketing Conference
‣ 10/23/23 | Renaissance Dallas Richardson Hotel
• Monthly Marketing Mixer
‣ 8/18/23 | 900 W Bethany Dr. Suite 100
Digital Marketing
• Primary Content: I will post content relating to art and music.
• Primary Tools: The social networks I would use to promote
my content is instagram, TikTok, and Facebook. I plan to
upload 2-3 times per weekday in video format.
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
• I will use my digital portfolio site to generate blogs and post
music and marketing work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who is passionate about branding
and content creation. They should have a comfortable
lifestyle in a position they desired to be in.
Formal Education
Music, B.A., Virginia State University (2019)
Marketing, Certi
fi
cate, Full Sail University (2023)
Technical Skills
• Microsoft Of
fi
ce - Ricoh, 11/21
• Graphic Design - Freelance, 8/20
• Content Strategy - Freelance, 8/20
Soft Skills
• Leadership - Phi Mu Alpha, 10/16
• Communication - Virginia State University, 8/2014
• Stress Management - Old Navy, 9/17

14. NAQUAN CREEKMORE
You know the struggles of mundane marketing
saturation? Well, what I do is create fun and innovative marketing strategies
to keep the audience engaged. In fact, I’ve developed fun marketing to
assist a client with selling gift boxes for their brands.
“

15. REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (n.d.-a). https://
www.onetonline.org/link/summary/11-2021.00
D/FW Search Engine Marketing Association - Business Events in Richardson. Business
Events in Richardson | AllEvents.in. (n.d.). https://allevents.in/org/d-fw-search-
engine-marketing-association/1633823
Dameon Nelson | LinkedIn. (n.d.-a). https://www.linkedin.com/in/dameon-nelson-
a986898
Daniella white - Customer Service supervisor - linkedin. (n.d.-b). https://
www.linkedin.com/in/daniella-white-03280212b
DigiMarCon Texas 2023 - Digital Marketing, Media and Advertising Conference &
Exhibition. Portland Chamber of Commerce. (2019, June 25). https://
business.portlandtx.org/events/details/digimarcon-texas-2023-digital-
marketing-media-and-advertising-conference-exhibition-13697
Monthly Marketing Mixer. Eventbrite. (n.d.). https://www.eventbrite.com/e/monthly-
marketing-mixer-tickets-527750364547
O*Net online. O*NET OnLine. (n.d.-b). https://www.onetonline.org/