Join us on our free educational webinar as we explain what you can do with Universal Variable, and how it can help you structure your data to categorize your website and get real customer insights.

1. Qubit Opentag:
Introduction to Universal Variable
Thursday 25th July 2013
Chris Houghton
Lead CSE at Qubit
chris.houghton@qubitproducts.com
@qubitgroup
Wednesday, 24 July 13

2. Introduction to Universal Variable
- What is Universal Variable?
- How the data model works
- Marketing and developer team benefits
Deploying Universal Variable
- Wizard
- Tag management integration
- In-page event tracking
Client case study
- Stylistpick & the Magento Extension
Q&A
Agenda
Wednesday, 24 July 13

3. Introduction to Universal Variable
Wednesday, 24 July 13

4. What is Universal Variable?
A JavaScript (JSON) object that lets you publish your data in a
single standard way which your technology partners can access.
You can publish information about:
- your users
- the pages they visit
- the products they view/search for
- the products they add to the basket
- what they end up buying
4
Wednesday, 24 July 13

5. Example
5
window.universal_variable = {
page: {
category: “home”
},
user: {
user_id: “12331123”,
returning: true
}
}
Wednesday, 24 July 13

6. Universal Variable (UV) provides
a data layer in a standardized
JSON structure, relating to the
user journey of your visitors,
including the user details,
products viewed, and
transactions.
6
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7. 7
All pages
How it works
"page" : {
"category": "Home",
"subcategory": "Mens - Shoes"
}
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8. 8
All pages
Product page
"product" : {
"id": "1234567890",
"name": "Sparkly Shoes",
"category": "Shoe",
"unit_price": 130,
"unit_sale_price": 125,
"sku_code": "1234567890red",
"stock": 21
}
How it works
Wednesday, 24 July 13

9. 9
Confirmation page
All pages
Product page
"transaction" : {
"order_id": "123456",
"currency": "GBP",
"payment_type": "Visa Credit Card",
"subtotal": 380,
"shipping_cost": 4.5,
"shipping_method": "Royal Mail 1st Class",
"total": 369.5,
"line_items": [] // items purchased
}
How it works
Wednesday, 24 July 13

10. Reduced switching
costs
Future proofed data
model
Decreased reliance on
development teams
Faster deployment of
tags
10
Benefits of Universal Variable
Marketers
More reliable
deployment of tags
Better structured data
layer
Fewer requests from
marketing to focus on
higher value tasks
Developers
Wednesday, 24 July 13

11. Deploying Universal Variable
Wednesday, 24 July 13

12. Deploying Universal Variable
12
Define
Universal
Variable
Client
developers
implement
server-side
code
Validation
Deployment
Implement third
party tags
Insight &
action
Getting the most out of
Universal Variable
Wednesday, 24 July 13

13. Resource: UV Wizard
13
UV Wizard
Validator Bookmarklet UV Demo Website
UV Designer
http://tools.qubitproducts.com/uv/
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14. 14
universal_variable.transaction.order_id
universal_variable.transaction.total
Parameters in UV are automatically passed back to tags within Opentag.
Tag management integration
Example:
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15. 15
Event tracking is supported in Universal Variable, enabling tracking technologies
to work better together.
Publishing events to Universal Variable
universal_variable.events.push({
category: “checkout”,
action: “next_step_3”
});
Listening to for events
universal_variable.events.on(“add”, function(event) {
// other technologies can act on new event
});
Event tracking
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16. Case Study
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17. 17
Stylistpick
Objective: create a better framework for data collection
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18. 18
Result
90minsto fully deploy Universal Variable
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19. 19
http://www.magentocommerce.com/magento-connect/catalog/product/view/id/13932/
Magento Plugin
UV extension plugged seamlessly into Stylistpick's Magento platform
Moving forwards, the Universal
Variable data model will enable
Stylistpick to exchange or
modify technologies easily
without any need to recode or
use up precious development
resource.
Wednesday, 24 July 13

20. Resources
20
Read more here:
bit.ly/qubitcasestudies
Read more about how Qubit
worked with Stylistpick and
others on our website.
Wednesday, 24 July 13

21. 21
Q&A
Wednesday, 24 July 13

22. Thanks
@qubitgroup
Chris Houghton
Lead CSE at Qubit
chris.houghton@qubitproducts.com
Wednesday, 24 July 13