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SOCIAL MEDIA WORLD FORUM
       -----------------------------
 Getting Social Media Ready


          by Gerrie Smits
            @grrRAAK




              29.03.2011
Hello!
Tweet me your questions
Social Media is huge


 642,613,700
Social Media is huge


 642,613,700
 The amount of people
 active on Facebook


                        Source: socialbakers.com, 26.03.11
Social Media is massive


 700,000,000,000
Social Media is massive


 700,000,000,000
 The amount of minutes people
 spend on Facebook.

                                Source: facebook.com
Social Media is massive


 700,000,000,000
 The amount of minutes people
 spend on Facebook.
 Per month.
                                Source: facebook.com
Social Media is massive


 700,000,000,000
 The amount of minutes people
 spend on Facebook.
 Per month.
                                            Source: facebook.com




 Back in November that was ‘only’ 500 billion
Social Media is immense


 140,000,000
Social Media is immense


 140,000,000
 Amount of Tweets sent.
                          Source: techcrunch.com
Social Media is immense


 140,000,000
 Amount of Tweets sent.
 Per day.
                          Source: techcrunch.com
Social Media is immense


 140,000,000
 Amount of Tweets sent.
 Per day.
                                        Source: techcrunch.com




 Last year that was around 30 million
Social Media is colossal


 35
Social Media is colossal


 35
 Amount of hours of video uploaded
 to YouTube.
                                     Source: AFP
Social Media is colossal


 35
 Amount of hours of video uploaded
 to YouTube.
 Per minute.                         Source: AFP
Social Media is colossal


 35
 Amount of hours of video uploaded
 to YouTube.
 Per minute.                         Source: AFP




 Last year that was around half.
Social Media is about people


 300,000
Social Media is about people


 300,000
 Amount of people that helped
 translate Facebook into 70 languages.
                                   Source: facebook.com
Social Media is about people


 300,000
 Amount of people that helped
 translate Facebook into 70 languages.
                                   Source: facebook.com




 For free.
Social Media is about people


 70%
Social Media is about people


 70%
 Amount of people that trust online
 recommendations from strangers.
                                      Source: Nielsen
Social Media is about people


 70%
 Amount of people that trust online
 recommendations from strangers.
                                      Source: Nielsen




 Banners are only trusted by 33%.
Democratisation of the media
Democratisation of the media
Democratisation of the media
Twitter //
Listening & Monitoring
Source: http://search.twitter.com
Twitter in times of Crisis
Twitter in times of Crisis
But learn your lesson
Twitter for Costumer Service
18% of people who posted a negative review of the
merchant and got a reply ended up becoming loyal
          customers and buying more.
                                            Source: http://raak.it/6K
Don’t just respond, respond suitably
Twitter //
Talk, Broadcast, Share
The Power of Real-Time
The Power of Real-Time
Find balance between promoting yourself
and giving other info
Find balance between promoting yourself
and giving other info
Writing for 140 characters
Writing for 140 characters

:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
Writing for 140 characters

:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links,
   attaching images, video.
Writing for 140 characters

:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links,
   attaching images, video.

:: Each character counts,
   use URL shorteners
   like bit.ly
Writing for 140 characters

:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links,
   attaching images, video.

:: Each character counts,
   use URL shorteners
   like bit.ly

:: Be short.
   Allow for space to be
   ReTweeted.                                      Source: zazzle.com
Twitter //
Build an Audience
How to build your audience
:: Follow interesting people; they may follow back.
How to build your audience
:: Follow interesting people; they may follow back.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
   People like recognition.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
   People like recognition.
   Curate & add value.
How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
   People like recognition.
   Curate & add value.

:: Send people @messages to get noticed.
Twitter //
Tools
Twitter.com
Twitter.com
Twitter.com
Other tools (Hootsuite, Ubersocial, Tweetdeck,...)
Account management
Twitter on Mobile
Twitter on Mobile
Blogs //
Writing
Ref: http://www.gorrellart.com/
There’s a blog for everything
Blog to position yourself as expert


 62%
Blog to position yourself as expert


 62%
 Amount of bloggers who say they have
 much greater visibility in their industry
 because of their blog.               Source: Technorati State of the
                                                  Blogosphere, 2010
Blog to position yourself as expert
Blog to share your knowledge
Blog to make a point
Blog to explain your product
Also. Google loves blogs
Beware! Keep content going
Blogs //
Conversation
Allow commenting on your blog
Allow commenting on your blog

:: Reply - be nice.
Allow commenting on your blog

:: Reply - be nice.
:: Also to negative comments.
Allow commenting on your blog

:: Reply - be nice.
:: Also to negative comments.
:: Stimulate discussion in your post.
Comment on other blogs
Blogger influencing - Case Study

                We helped WHERE, a new shoe brand,
                to market themselves in a cost-efficient way
                :: We built a blog & advised editorial
                     content
                ::   We taught them how to Tweet
                ::   We developed a blogger engagement plan
Blogger influencing - Case Study

                We helped WHERE, a new shoe brand,
                to market themselves in a cost-efficient way
                :: We built a blog & advised editorial
                     content
                ::   We taught them how to Tweet
                ::   We developed a blogger engagement plan




                Result
                :: One appearance on influential blog What
                   Katie Wore quadrupled online sales
And don’t forget the video bloggers
And don’t forget the video bloggers
Blogs //
Tools
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress > 5 steps to publish
Wordpress.com
Build your company site on Wordpress
Wordpress plug-ins
Wordpress mobile themes
Facebook //
Groups or Pages?
Facebook Groups
Instead, set up a Facebook Page
Plus, you get access to Insights
Facebook //
The Full-on Way
Engage through picture competitions
Lots of video
Sell your products
But...




         Photocredit: flickr.com/photos/bradipo
The Newsfeed is FB’s Special Sauce


 It’s the news according to your crowd.

 So before you do anything, ask the question:
 “Will people like it?”

 The aim is to get into your fan’s newsfeed,
 so their friends might see their interaction
 with your brand.
Newsfeed = Live Feed
         /
Newsfeed = Live Feed
         /
Facebook //
The Realistic Way
A brand on Facebook should be like a casual friend or
neighbor and not try to suck people into heavy levels of
interaction.

What do you do with a friend? Comment on their photos,
like their status, vote on their outfit.

                        - Peter Yared, VP of Webtrend Apps
            in ‘Why Most Facebook Marketing Doesn’t Work’
                                               Source: ReadWriteWeb, http://raak.it/6L
Do you want to do this to your friends?
Reward Fans with Promotions
Update with regular & varied ‘human’ content
Social Media //
Integrate it onto your own site
Social Media Optimisation // your website

:: Make your content shareable.
Social Media Optimisation // your website

:: Make your content shareable.
Social Media Optimisation // your website

:: Make your content shareable.
Connect your website to Social Platforms
Power of Facebook Connect




                            Musically.com
Allow people to comment via Facebook
Social Media //
Location
Foursquare
Foursquare
Specials
Be creative
Facebook Places // claim your venue
Facebook Deals




Source: pocket-lint.com
Facebook Deals




Source: pocket-lint.com
Social Media //
Summary
Summary
Summary

:: Start doing it.
Summary

:: Start doing it.
:: Pick the right solution for your problem.

                     Blogs       Social Network Viral video   Micro blogging Communities

     Complexity      Best

     Awareness       Also good                   Best         Also good

     Word of Mouth   Also good   Best                         Also good

     Accessibility                                                          Best

     Networking                                               Best
Summary

:: Start doing it.
:: Pick the right solution for your problem.

:: Allow for mistakes; you can fix them quickly.
Summary

:: Start doing it.
:: Pick the right solution for your problem.

:: Allow for mistakes; you can fix them quickly.
:: Be prepared to spend time on it.
Be creative
Thank you very much & have fun!
Thank you very much & have fun!

Gerrie Smits
Thank you very much & have fun!

Gerrie Smits
@grrRAAK

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