This is a presentation I did for a recent training that was organised for women journalists in Pakistan. It focused on the importance of social media, its history and how it is being used by the news industry.
1. Trainer: Rabab Khan
Twitter: @RababKhan
Created by Rabab Khan
For Social Media Training for Women Journalists in Pakistan
2. Learn about the importance of social media
for journalists
Understand how other journalists are using
social media
Explore Social Media Tools
Learn to use social media for your own work
◦ Facebook
◦ Twitter
◦ Blogging
◦ Ethics
Run a social media campaign incorporating
all that you learn
4. Introduce you to the concept of social media
and the importance of utilizing it in
journalism
Help you understand different ways in which
social media can assist journalists
Show you some tools that can be used in your
work as a journalist
Guide you towards using these tools to
maximize your potential reach
5.
6.
7. Social Media:
◦ Social: Interaction between people; individuals,
communities and organizations
◦ Media: Means of communication
Social Media are a set of online software that
are used to communicate on the internet
Social Media tools make it easy for people to
communicate with each other and cover a
variety of different tools
11. 59.5% TV News
28.8% Newspapers
27.8% Social Media
18.8% Radio News
9.5% Other
6% Other Print Publications
Courtesy: Social Media Today
12.
13. A journalist is someone who collects
and disseminates information about
current events, people, trends, and
issues
A person who writes for newspapers or
magazines or prepares news to be
broadcast on media
14. “We use it to campaign “When truckers
and spread the word conducted a protest…
about protests. Hashtags (against) gas prices. Even
are invaluable in that though there were only
respect, and to share one or two dozen local
news quickly and Twitter users I could find,
efficiently, with our own you immediately saw
140-char commentary on several of them sharing
them, and subsequently their personal accounts
have conversations with of what was happening.
complete strangers. But One asked me for
most importantly, it information and I was
allows us to share on the able to immediately give
ground info.” it to him.”
Alya El-Hosseiny, Daniel Victor from The
Egyptian protester New York Times
15.
16. Finding and sharing information is easy
◦ Search
◦ Categorize
◦ Learn
◦ Disseminate
All this in less time than was previously
possible
17. Everyone is a journalist on the internet
◦ Learn about news from sources on social media
◦ Share their own personal experiences
◦ Learn about other people’s experiences
◦ Spread the information
How is this any different from a
journalist’s job?
18.
19.
20. Research
◦ Find news, stories and sources
◦ Follow the incidents and events as they happen
Publish
◦ Report the news
◦ Reach your audience everywhere
◦ Get people to trust your organization/channel etc
◦ Promote yourself
◦ Create an engaged audience
21. 55 % use social channels such as
Twitter and Facebook to find stories
from known sources
Digital Journalism Study by Oriella
22. 43 % verify existing stories using
social media tools like Twitter and
Facebook
Digital Journalism Study by Oriella
23. 26 % use social media to find stories
from sources they did not know
19 % verified work in progress from
sources unknown to them
Digital Journalism Study by Oriella
24.
25.
26.
27.
28.
29.
30.
31.
32. Over 50% of people have learned about
breaking news via social media rather than
official news sources.
46% of people get their news online at least
3x a week.
As of 2012, online news revenue has
surpassed print newspaper revenue.
Courtesy: Social Media Today
33. Social media accounts for over a quarter of all
sources
Facebook leads the way with almost 60% of all
news sources
Twitter (20%)
YouTube (12.7%)
Google+ (11.6%)
Since 2009 traffic to news sites from social media
has increased 57% and 9% of adults who get news
on a digital device use Facebook or Twitter to get
that news very often.
Courtesy: Social Media Today
34. 7,38,9680 Over 7 million
Over 2 million
Facebook YouTube
Twitter users
Users users
35.
36. Who is the most popular
politician in Pakistan?
Can someone tell me the usual process of reporting a piece of news? What steps do you follow? Do you collect the information? How do you do that? How to reach your sources? How do you verify information?Can you tell me some of the rules for journalism?Remember: Social Media is a TOOL. The ethics and rules for journalism do not change no matter what tool you use.
Optional: Video: Ghonim thanks facebookhttp://www.huffingtonpost.com/2011/02/11/egypt-facebook-revolution-wael-ghonim_n_822078.htmlAsk participants: One of these two people is a journalist. Which one?
I want you to think about it. Think of how the civilian journalist is different from the professional journalist. We will talk about this later during the day
A journalist’s job remains the same, but the tools she uses have changed. We will be talking more about journalism ethics in social media on Day 3
Today, journalists all over the world are using social media tools for different purposes during their work.Oriella PR Network, a global PR agency, surveyed 600 journalists for their Digital Journalism Study and found these results.