6. Our Plan
• New features, reports
– How to access
– Brief overview
• GA “hacks”
• Q&A
7
7. Timeline
March 17, 2011
Google shared new GA with GAUGE attendees
April 20, 2011
New Google Analytics available to everyone
July 17, 2012
Old Google Analytics turned off
8
14. Navigation
Quick access to settings
Search & select from
all accounts
Search for accounts or profiles
Show visits
Star favorite profiles
+ expands to show other profiles
- closes to show fewer profiles
15
39. Should I Make a Mobile Site?
• Do you already get mobile traffic?
• How do visits for mobile compare to desktop?
• Let the data make your decision.
40
40. How Can I Track
File Downloads,
Interaction with Videos
or Dynamic Sites?
41
41. Event Tracking
• To get goals for these actions previously, needed
to use virtual pageviews
_gaq.push(['_trackPageview', '/downloads/pdfs/corporateBrief.pdf']);
• Now… Event Tracking!
<a href="#" onClick="_gaq.push(['_trackEvent', 'PDF', 'Download',
'Corporate Brief']);">Download</a>
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73. Social Reports
• Google’s goal with social media reports:
– Bridge the gap between social media & the business
metrics you care about
Use to get the value of
traffic from social media
sites;
how visits lead to direct
conversions or assist in
future conversions
74
83. Social Media Traffic Doesn’t Need to Convert
• “First click attribution more accurately captures
the impact of social media - increasing its value
by up to 94%.”
84
97. Report Freshness
• Reports are run, then cached
• Can be refreshed
• “Report generated” shows up below reports
• Why should you care? Faster experience
98
99. Flow Visualization
• Use to visualize & quickly find insights about
how visitors flow through site
100
100. Flow Visualization
• See where are visitors dropping out of funnel
• Drill deeper with segments
101
101. Flow Visualization
• Main difference between Visitors Flow & Goal
Flow
– Goal Flow report only uses steps configured in
conversion funnel
• Flow Reports:
– Visitors Flow
– Goal Flow
– Social Visitors Flow
– Event Flow
102
102. Stats on Site Speed
40% of people abandon a site
that takes more than 3 seconds
to load
A 1 second delay can result in a
7% reduction in conversions
103
103. Site Speed
“If you thought users would leave your site in a
blink of an eye, you would be wrong. They'll
leave even faster than that!”
– Avinash
104
105. Site Speed Analytics Report
• Measure Site Usage & Technical data related to
page load time
106
106. Site Speed Analytics Report
• Evaluate Performance for different time buckets
& regions
107
107. Site Speed Analytics Report
• How to set up – At launch, needed:
_gaq.push(['_trackPageLoadTime']);
• Now automatic
108
108. Site Speed Analytics Report
• Uses for Site Speed Reports
– Which landing pages are slowest?
– Which campaigns correspond to faster page loads overall?
– How does page load time vary across geographies?
– Does your site load faster/slow for different browsers?
109
110. Webmaster Tools Integration
• Need to connect GA with Webmaster Tools first
• Data from Webmaster Tools:
– Queries
– Landing Pages
– Countries driving traffic
– Google Property
111
111. Webmaster Tools Integration
• Not 100% accurate. Use for trends.
• Data from Webmaster Tools:
– Impressions
– Clicks
– Average Position
– CTR
• Sound familiar??
112
116. Google Analytics Real-Time
• Use Real-Time to View:
– Top referrals
– Traffic sources
– Active pages – current and last 30 minutes
– Keywords
– Locations driving traffic
117
118. Google Analytics Real-Time
• Real-Time reports can be filtered
• Filters show at the top of the page
119
119. Google Analytics Real-Time
• Keep in mind:
– Real-Time reports ignore filters on profiles
– The rest of GA still isn't real time
– Top Pages show campaign tracking as separate pages
– “Users” cannot see Real-Time
120
120. Google Analytics Real-Time
• Use Real-Time to:
– Test campaign tagging
http://www.demo.com/?utm_source=twitter&utm_medium=referral&utm_campaign=test
– Know when to re-engage users with content
121
130. Create Your Own Alerts
• Get notifications when site behavior changes
131
131. Sample alert recipes
• Bounce Rate – is greater than x%
• Visits – is less than 1
• Goal Conversions – Increase or Decrease [x% or
x] from previous day / week
• Visits from [Medium, Source, Keyword, etc.] –
Increase or Decrease [x% or x] from previous day
/ week
132
132. Do I Really Have to Make a
Brand New Custom
Report?
133
133. Working with Custom Reports
• Sometimes the standard reports just don’t cut it
– When you have to do forensic research
– When you need to look at unique visitors
– When you need a custom drill down path
134
134. EASY “Custom” Reports
• Customize existing reports to make your own
• Use to create improved versions of standard GA
reports
135
137. Shortcuts
• Shortcuts will save:
– Standard or custom report for context
– Currently viewed tab on the report
– Sort order
– Advanced segments
– Graphed metric
138
155. Favorite GA “Hacks” – Export Rows
• View & Export 500+ Rows
– Set “Show rows” from 10 to any higher number
156
156. Favorite GA “Hacks” – Export Rows
• Resulting URL now ends with:
• Replace “25” with any number up to 20K
• Hit enter – Wait while GA loads all rows
• Export
157
157. Favorite GA “Hacks” – Tag Clouds
• Tag Clouds are fantastic
• Only exist in Organic report
158
158. Favorite GA “Hacks” – Tag Clouds
• How can we get a tag cloud for Browser?
159
161. Favorite GA “Hacks” – Bookmark Reports
• Every report has a unique URL
• Visit the same reports daily?
– Open each report in a separate tab
– Chrome > Settings > Open a specific page or set of
pages > Set pages > Use Current Pages
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