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Rachel Andrew
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Choosing the right Content Management System
1.
CHOOSING THE RIGHT
CONTENT MANAGEMENT SYSTEM Friday, 8 July 2011
2.
RACHEL ANDREW
@rachelandrew http://rachelandrew.co.uk http://edgeofmyseat.com http://grabaperch.com Friday, 8 July 2011
3.
WHAT IS A
CMS? (for the purposes of this presentation) Friday, 8 July 2011
4.
A TOOL FOR
CONTENT EDITING By non-technical users Via some kind of web-based admin Friday, 8 July 2011
5.
YOUR CMS IS
AN IMPORTANT PART OF YOUR SOLUTION Friday, 8 July 2011
6.
ONE-SIZE DOES NOT
FIT ALL. Friday, 8 July 2011
7.
WHAT DOES THIS
PROJECT NEED? Friday, 8 July 2011
8.
HOSTING Friday, 8 July
2011
9.
LANGUAGE
PHP, .NET, Ruby, Python ... Friday, 8 July 2011
10.
OTHER TECHNICAL
REQUIREMENTS Working with existing software, user logins Friday, 8 July 2011
11.
WHO WILL EDIT
THIS? Friday, 8 July 2011
12.
HOW MANY EDITORS?
and do they need protecting from each other Friday, 8 July 2011
13.
SKILLS
Not just technical skills Friday, 8 July 2011
14.
PREFERENCES
What do they love? What do they hate? Find and fix the pain points. Friday, 8 July 2011
15.
THE PROJECT SPEC
What requirements does this site have? Friday, 8 July 2011
16.
SIMPLE PAGE-BASED
An obvious hierarchical site map Friday, 8 July 2011
17.
BLOG-CENTRIC
Where a blog or blogs are the main feature Friday, 8 July 2011
18.
COMPLEX CONTENT
STORAGE REQUIREMENT A huge amount of content - not necessarily page- based Friday, 8 July 2011
19.
CMS SECONDARY TO
MAIN APPLICATION Used for editing bits of content in an app. Friday, 8 July 2011
20.
OTHER FEATURES
Galleries, news updates, e-commerce, calendars ... what else? Friday, 8 July 2011
21.
VISITOR NUMBERS
How busy do we expect this site to be? Friday, 8 July 2011
22.
WHAT EDITING
ENVIRONMENT DO YOU WANT TO PROVIDE? Friday, 8 July 2011
23.
WHAT BEST SERVES
YOUR DESIGN AND YOUR EDITORS? Friday, 8 July 2011
24.
YOUR CLIENT IS
(PROBABLY) NOT A COPYWRITER Friday, 8 July 2011
25.
YOUR CMS SHOULD
SUPPORT THE CONTENT STRATEGY Friday, 8 July 2011
26.
YOUR CLIENT IS
(PROBABLY) NOT A DESIGNER Friday, 8 July 2011
27.
YOUR CMS SHOULD
MAINTAIN THE DESIGN & TYPOGRAPHY Friday, 8 July 2011
28.
DEFAULT TO THE
SIMPLEST THING POSSIBLE Friday, 8 July 2011
29.
USERS SHOULD NOT
NEED TO UNDERSTAND THE DATABASE Friday, 8 July 2011
30.
THE SOLUTION TO
ONE PROBLEM IS NOT THE SOLUTION TO ALL. Friday, 8 July 2011
31.
THE CURSE OF
WYSIWYG Friday, 8 July 2011
32.
YOUR CLIENT IS
(PROBABLY) NOT A DESIGNER Friday, 8 July 2011
33.
ckeditor Friday, 8 July
2011
34.
Emoticons anyone? Friday, 8
July 2011
35.
Comic Sans please Friday,
8 July 2011
36.
BUT CLIENTS NEED
TO BE ABLE TO STYLE THEIR CONTENT! Friday, 8 July 2011
37.
DO THEY, REALLY? Friday,
8 July 2011
38.
WYSIWYG EDITORS
FOCUS ON HOW CONTENT LOOKS. Friday, 8 July 2011
39.
WYSIWYG IS A
FLAWED PREMISE Friday, 8 July 2011
40.
WYSIWYG CREATES
NON-REUSABLE DATA Friday, 8 July 2011
41.
This looks like
contact information Friday, 8 July 2011
42.
But is it
really? Friday, 8 July 2011
43.
WYSIWYG MIXES
CONTENT AND PRESENTATION Friday, 8 July 2011
44.
WYSIWYG PROMOTES
STYLE OVER CONTENT Friday, 8 July 2011
45.
SO WHAT SHOULD
WE DO? Friday, 8 July 2011
46.
STRUCTURED CONTENT Friday, 8
July 2011
47.
Contact information? Friday, 8
July 2011
48.
Add a contact Friday,
8 July 2011
49.
The Contact on
a web page Friday, 8 July 2011
50.
Contact mark-up Friday, 8
July 2011
51.
SUPPORT THE CONTENT
STRATEGY WITH STRUCTURED CONTENT Friday, 8 July 2011
52.
MAINTAIN THE DESIGN
- EDITORS ENTER CONTENT - NOT MARKUP Friday, 8 July 2011
53.
STRUCTURED CONTENT
removes the need for editors to think about how it looks. Friday, 8 July 2011
54.
STRUCTURED CONTENT
can promote the content strategy and offer help and advice in the form for novice copywriters Friday, 8 July 2011
55.
STRUCTURED CONTENT
allows you to store data in a way that describes what it is - so it can be easily reused Friday, 8 July 2011
56.
STRUCTURED CONTENT
prevents a mess of html ending up in your database, making it easier to re-present that content elsewhere Friday, 8 July 2011
57.
SIMPLE FORMATTING Friday, 8
July 2011
58.
MARKITUP
http://markitup.jaysalvat.com/home/ Friday, 8 July 2011
59.
WYSIWYM
What You See Is What You MEAN Friday, 8 July 2011
60.
PREVIEW Friday, 8 July
2011
61.
VIEW CHANGES IN
CONTEXT Friday, 8 July 2011
62.
“IN-CONTEXT” EDITING Friday, 8
July 2011
63.
ONLY WORKS FOR
VERY SIMPLE SITES Friday, 8 July 2011
64.
PROMOTES THINKING
ABOUT STYLE RATHER THAN CONTENT Friday, 8 July 2011
65.
REQUIRES JAVASCRIPT
AND MAY CONFLICT WITH SITE JAVASCRIPT Friday, 8 July 2011
66.
USE WITH CAUTION
http://allinthehead.com/retro/357/the-lure-of- on-page-editing Friday, 8 July 2011
67.
BE UNASHAMED TO
BE THE EXPERT Friday, 8 July 2011
68.
BUT, WHAT IS
THE RIGHT CMS FOR MY PROJECT? Friday, 8 July 2011
69.
A CMS THAT
DOES NOT FORCE YOU TO COMPROMISE Friday, 8 July 2011
70.
A CMS THAT
ENABLES EDITORS TO CONTINUE YOUR WORK. Friday, 8 July 2011
71.
A CMS THAT
PROMOTES EFFECTIVE USE OF CONTENT. Friday, 8 July 2011
72.
A CMS THAT
PREVENTS ACCIDENTAL DESTRUCTION. Friday, 8 July 2011
73.
A CMS THAT
DOES THINGS IN THE SIMPLEST WAY POSSIBLE. Friday, 8 July 2011
74.
DEMAND MORE FROM
YOUR CMS MAKERS Friday, 8 July 2011
75.
NEVER SETTLE FOR
‘GOOD ENOUGH’ Friday, 8 July 2011
76.
HIGHLIGHT GOOD
PRACTICE ...and file bugs and complain about outdated, crufty systems Friday, 8 July 2011
77.
THANK YOU
@rachelandrew Photos: http://www.flickr.com/photos/ongline/3131142818/ http://www.flickr.com/photos/ongline/3131143218/ http://www.flickr.com/photos/ongline/3131143024/ http://www.flickr.com/photos/ongline/3131142976/ Friday, 8 July 2011
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