Learn to use the web and social media to develop your personal brand, showcase your skills to potential employers and expand your network. From developing on online portfolio to finding internship opportunities through Twitter, you'll learn about tools and resources you can use to get a step ahead in your career. Hosted by Central Michigan University's Alpha Kappa Psi.
Presented on Feb. 1. 2012
Protection of Children in context of IHL and Counter Terrorism
Social Media for the Careerist: Navigating Social Media and Networking Resources
1. Social Media for
the Careerist
Rachel M. Esterline
Email: Rachel.M.Esterline@gmail.com
Twitter: @RachelEsterline
Web: www.rachelmesterline.com
Sponsored by Alpha Kappa Psi
Navigating Social Media &
Networking Resources
2. Who I am
Central Michigan
University alumna
◦ Integrative Public
Relations major
◦ Involved in PRSSA,
SGA, CM Life, PR
Central
Marketing &
Communications
Officer for the
Saginaw Community
4. Get a step ahead
Launch an online portfolio to
showcase your skills and
knowledge
Develop an effective social media
presence
Position yourself as a young
professional who is a thought leader
in your field
11. Set up an online portfolio
Try an easy-to-use website platform:
◦ Wordpress.com
◦ Wix.com
◦ Webs.com
◦ Weebly.com
Invest in your own URL
Consider including “testimonials” – two
to three sentence recommendations
about your skills and work ethic
Provide basic contact information
◦ Social media, email and phone (Google
13. Make an impression
Go with a clean, simple design
◦ Less is more
◦ Include a nice headshot
Make sure there are absolutely no
spelling or grammar errors
Work samples and/or class work
◦ Show only your best samples
Include link in your email signature, on
resumes and on your business card
15. Get started in the
blogosphere
Read and comment on relevant blogs
◦ Alltop.com
◦ Google.com/blogsearch
◦ Blogs.com/topten
Offer to guest post on other blogs
Launch your own blog to position
yourself as a thought leader and
showcase your writing skills and
knowledge
◦ Select a topic you are passionate about:
Greek Life, music, art, American Idol, cooking
20. Start tweeting
Search Twellow.com or
Search.Twitter.com to find people with
similar interests
Join Twitter Chats related to your major
(Full list: bit.ly/yc1pdR)
◦ #u30pro
◦ #BizForum
◦ #EntrepChat
Engage in conversations with other
students and professionals
Share relevant articles/blog posts
Fill out your bio and location“Twitter bird” by Mike Licht, Travelin' Librarian
22. Upgrade your Facebook
profile
Check your privacy settings
◦ Acquaintances who have already
graduated are now potential references –
and they likely can see all of your posts
Join relevant groups
◦ U30pro - http://on.fb.me/wy9W6S
“Like” the pages of companies that
offer internships/jobs that interest you
25. Link up with professionals
Connect with peers, professors and
professionals
Request recommendations, even from
your peers
Join “Groups” and join conversations
Use it for “interview recon”
“Linkedin Chocolates” by nan palmero
26. 1 of 3 employers reject
candidates based on
content found online
Source: Mashable
27. Avoid social media mishaps
Remove any embarrassing updates
from your timeline
Un-Like any controversial or
inappropriate pages
Limit your friends’ ability to tag you in
updates and photos
“Sweet Sorrow” by Caro Wallis
28. Nurture your network
Write thank you notes for
those who help, advise or
interview you
Email relevant articles to
professionals you know
Send congratulatory notes
Take them out for coffee
30. “social media, social networking, social computing tag cloud (#5)” by daniel_iversen
Notas del editor
Learn to use the web and social media to develop your personal brand, showcase your skills to potential employers and expand your network. From developing on online portfolio to finding internship opportunities through Twitter, you'll learn about tools and resources you can use to get a step ahead in your career.