Rachel Macik

Houston, Texas Area United States

Director, Marketing Customer Success for CA Technologies

Technology / Software / Internet

I am a Marketing Director with two decades of professional experience, currently desiging adoption and renewal prediction using marketing tactics and customer success methodologies. My favorite position is when I get to be an advocate for end users and customers. Often times they are forgotten in our automated world of demand generation. The user journey is poised and ready to take advantage of the marketing automation ecosystem in place. With the right tactics and content, we can lead customers from "thanks for buying" to "here's how to work with our company...here's how to use your product... here's other folks just like you!" When we do this and do it right, we lead our customers to ...