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Lush

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Lush

  1. 1. LUSH Fresh, natural cosmetics
  2. 2. Who Loves Lush?  IfLush were a person, they would be an educated, successful woman (18-45) who takes responsibility for her world. She is a metropolitan woman who enjoys the finer things without pretention.
  3. 3. Internet Marketing  Monopolizing keyword searches within our market as much as possible will give this strategy an edge.  Google AdWords campaigns utilizing keyword phrases such as “bath bombs” and “bubble bath” will provide a blanket of SEO coverage.
  4. 4. Mobile Strategy  Lushwill reach our audience on the go with mobile banner ads appearing on the mobile sites and popular apps such as Facebook and Pandora.  Pandora ads will be optimized to stations commonly chosen by our target audience.
  5. 5. Social Media  Socialmedia is vital in spreading brand awareness. By using social proof via social media contests, Lush will become even more well-known among our audience and their friends.  Photo sharing contests on Instagram, Facebook, and Twitter will integrate conversations and drive traffic to Lush content online.
  6. 6. Blogging • Guest blogging between Lush and supported charities will generate conversations to build the brand’s online presence. • The goal of this strategy is not to simply increase revenue, but to also bring the values and responsibilities of the brand
  7. 7. The Big Idea  Usingpro-social marketing messages within Lush content and social media contests will motivate our audience.  Sustainability creates better products and a better planet A shareable video showing the “Lush Lifecycle”  Ingredients to artisans, products to consumers, profits to charity
  8. 8. The Big Idea  Themulti-media approach will reach every possible digital avenue, ultimately leading back to Lush’s main website.
  9. 9. Key Performance Indicators  Increased site traffic  Improved search engine rankings  Expanded social media reach  Increased online sales
  10. 10. Budget  Anover-all budget for this strategy will run from $4,000-$6,000

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