A collection of FRS ideas for approvals by programmers

1. Network S&P
Ideas
from FRS

2. Network Promotion –
Two at Two

3. Two at Two
• The “Two at Two” is a national benchmark on air feature that runs across the First Radio
Network.
• The ‘Two at Two’ is a popular feature where a brand can attach themselves to a ‘two songs in
a row’ feature at 2pm (just after the 2pm news) over a two week period. A 10” sponsorship
credit is played at the start of the two songs, in between and at the end.
• This is supported with a pre recorded 60” competition read – driving listeners to visit the
station website to enter for a star prize. The online activity helps the brand to provide
detailed product information, push key messages and generate useful data capture for further
direct marketing with “clogging” up editorial content.
• As this is a national proposition – there will be one grand prize supported by smaller spot
prizes across regions – making this a high profile and tactical radio opportunity for any brand.
Campaign Delivery
10” sponsorship credit x 3 per day (top, in feature and tail)
60” pre recorded comp read x 1 per day
Online Activity with competition and data capture

4. Network Promotion –
Win at the Weekend

5. Win at the Weekend
• “Win at the Weekend” is a national syndicated benchmark feature across the First Radio Network. It’s a
“cut and paste” opportunity designed to provide brands with a tactical promotional feature at the start
of each day during the weekend.
• A pre-recorded 60” competition feature designed to put brands at top of mind of listeners at the start
of the weekend – perfect for driving weekend sales!
• Listeners are encouraged to go online to enter the networked promotion. As well as entering the
competition online, listeners will be able to engage with further key messaging and media (eg. Videos)
online about the brand.
• As this is a national proposition – there is one overall prize (eg. supported by smaller spot prizes across
regions) – making this a high profile and tactical radio opportunity for any brand wishing to speak to
weekend audiences (Eg. Retail, Cars, DIY, Leisure)
Campaign Delivery
6 x 60” pre recorded comp read – Sat / Sun 0600 – 1000
Online Activity with competition and data capture

6. Network Promotion –
The Triple Tune
Teaser

7. • The presenter plays out a montage of 3 well known songs – 5 seconds from
the chorus of each song.
• Listeners are then directed online to a branded micro site to register their
details and name the 3 songs.
• The online micro site can house more product detail and data collection is
available – listeners are given the option to opt in
• Able to sit in any day part across the day and songs chosen can relate to
specific sector – EG: “Born to be wild” for a motor brand
• The winner is revealed online at a specific cut off time on the Friday –
listeners are encouraged to check online to see if they are the grand winner
The Big Idea – Network Promotion – The Triple Tune Teaser

8. CUE 10 SEC JINGLE ( The Triple Tune Teaser with HMV.co.uk)
This morning on X we have X to be won with HMV – all you have to
do is listen carefully to today’s “Triple Tune Teaser” and then go
online to register
Here we go…
If you think you know all 3 and want to win X then go to X - have a
go with HMV - Great Prices and Offers on Music, Films and More.
CUE 10 SEC JINGLE
CLICK TO PLAY
EXAMPLE SCRIPT

9. Week 1 :
Monday – Sunday pre promotion with 6 x trails and 4 x live reads per day
Week 2:
6 x trails and 4 x live reads per day encouraging listeners to tune in at a specific time to play
1 x competition per day EG: 9:30 am for a Breakfast Show
Example Breakfast Delivery:
Impacts: 27897
Reach: 2778
OTH: 10
LAYDOWN AND COST – 2 WEEK PROMOTION

10. Marie Curie
AN FRS Network Event

11. Marie Curie are arranging two bike rides for people to help raise awareness and money for
Marie Curie
Listeners can sign up to ride the 842 miles from Lands End to John O’Groats Wednesday 27th
July – Sunday 7th August
A month of informing listeners of the charity, task and donation target through promotional
trails, reads and web presence.
Charity worker, celebrity supporter or accomplished cyclist to front the campaign.
Stations to ask the listeners to get involved in the campaign – donating, volunteering or
participating
Cycle ride event organised by Marie Curie

12. Station presenters could be asked to turn up to event as ride passes through the TSA of radio stations
Day 1 Lands End – Tavistock
Day 2 Tavistock – Bristol
Day 3 Bristol – Bewdley
Day 4 Bewdley – Oldham
Day 5 Oldham – Appleby in Westmoreland
Day 6 Appleby IW – Peebles
Day 7 Peebles - Kinross
Day 8 Kinross – Aviemore
Day 9 Aviemore – Brora
Day 10 Brora – John O Groats
Maybe a possibility to create some content with PA, Vox Pops, interviews etc
Lands End to John O Groats Bike Ride

13. Commercial Opportunity
A massive opportunity for a client to put their name to the network support of such a
great cause
Target Clients
Specialists: Halfords, Evans, Wiggle.com
Interest: National Trust, Tourism dept, Visit England
Grocery: Lucozade, Red Bull, Nutri Grain
Other: Bran Flakes to utilise Chris Hoy Link?
And of course the charity itself may want to pay for the media?
Clients

14. Weeks 1 - 3
Monday – Sunday pre promotion with 6 x trails and 4 x live reads per day
Pre promoting the event and general charity awareness messaging
Week 4/5
6 x trails and 4 x live reads per day encouraging listeners to tune in at a specific time.
2 x 10 credits either side of the event feature
1 x 60” feature per day including progress / diary of bike ride and influence in TSA
Proposed Laydown