1. what is
brand
personality?
hi

2. who am I ?
• Impeccably dressed
• Oozing confidence
• Stylish and sophisticated
• Intelligent and tough
• Proud to be British
• Top dog in a competitive
environment

3. who am I ?
• Impeccably dressed
• Oozing confidence
• Stylish and sophisticated
• Intelligent and tough
• Proud to be British
• Top dog in a competitive
environment

4. who am I ?
• Impeccably dressed
• Oozing confidence
• Stylish and sophisticated
• Intelligent and tough
• Proud to be British
• Top dog in competitive
environment

5. making an entrance / signage
• Impeccably dressed
• Oozing confidence
• Stylish and sophisticated
• Intelligent and tough
• Proud to be British
• Top dog in a competitive
environment

6. exterior signage / interior lumisty signage / animated lighting installations
visit: iColour Tiles animated lighting

7. wayfinding / glass manifestations / wall graphics

8. who am I ?
• Funny and energetic
• Warm and lighthearted
• Cheeky and mischievous
• Popular with the general public
• Appeals to both men and women
• Direct with no nonsense

9. who am I ?
• Funny and energetic
• Warm and lighthearted
• Cheeky and mischievous
• Popular with the general public
• Appeals to both men and women
• Direct with no nonsense

10. who am I ?
• Funny and energetic
• Warm and lighthearted
• Cheeky and mischievous
• Popular with the general public
• Appeals to both men and women
• Direct with no nonsense

11. Newsprinters
• Funny and energetic
• Warm and lighthearted
• Cheeky and mischievous
• Popular with the general public
• Appeals to both men and women
• Direct with no nonsense

13. wall graphics

16. who am I ?
• Making science cool
• Colourful and contemporary
• Informative and fun
• Approachable, connecting
with the younger generation

17. who am I ?
• Making science cool
• Colourful and contemporary
• Informative and fun
• Approachable, connecting
with the younger generation

18. who am I ?
• Making science cool
• Colourful and contemporary
• Informative and fun
• Approachable, connecting
with the younger generation

19. hoardings / a captive audience outside St Pancras station
• aking science cool
M
• olourful and contemporary
C
• nformative and fun
I
• pproachable, connecting
A
with the younger generation

20. The Francis Crick Institute hoardings

21. opposite St Pancras station

22. opposite St Pancras station

23. street entertainers

24. who am I ?
• Arthouse based
• Confrontational and
thought provoking
• Contemporary cool
• Challenges preconceptions
• Sharp and intelligent

25. who am I ?
• Arthouse based
• Confrontational and
thought provoking
• Contemporary cool
• Challenges preconceptions
• Sharp and intelligent

26. who am I ?
• Arthouse based
• Confrontational and
thought provoking
• Contemporary cool
• Challenges preconceptions
• Sharp and intelligent

27. Yahoo! Rolle headquarters
• rt house based
A
• onfrontational and
C
thought provoking
• ontemporary cool
C
• hallenges preconceptions
C
• harp and intelligent
S

28. news war vs peace
detail of image to the right

29. movies super hero vs super villain
detail of image to the right

30. lifestyle flats vs heels
detail of image to the right

31. finance bull vs bear
detail of image to the right

32. thank you
Simon Hutton
Managing Director
simon@tothepoint.co.uk
Kevin Cox
Creative Director
kevin@tothepoint.co.uk
Glenn Wood
Senior Account Manager
glenn@tothepoint.co.uk
tothepoint
5 Maidstone Buildings Mews,
72-76 Borough High Street,
London, SE1 1GN, UK
t +44 (0)20 7378 6999
f +44 (0)20 7378 7399
www.tothepoint.co.uk