Design can lead companies and organisations to avoid the trap of becoming evil. In this presentation I describe how, by defining the problems and suggesting a solution.
15. “Organisations focus so much on efficiency that
they fail to be effective.
Instead of their core goal, they pay attention to
cutting costs and reducing inconvenience to staff.”
— Charles Handy paraphrased in the Economist
How?
Through The Curse of
Efficiency
Jesper Bylund .com
16. The purpose of education is to prepare kids
for later life.
But visit most schools and you’ll find children
being prepared for exams.
19. In our struggle to do our jobs well, we
inadvertently start turning humans into things.
How?
Through Dehumanising
Jesper Bylund .com
20. Management:
“It would be easier to organise this company
if roles were clearly defined, and human
resources could be replaced when needed.”
21. Sales & marketing:
“It would be easier to work with segments
and aggregates to create pipelines and arrive
at average customer satisfaction numbers.”
22. General staff & Consultants:
“It would be easier to avoid arguments and
roll with the decisions already made, we can
fix it down the line, besides I’m to busy today.”