2. Contents
Introduction
Orale Skit
Multicultural Outreach
Mexican Independent Video
Residential Awareness Campaign
Community Events
Interview w/Orale Representative
Wrap Up Session
3. Mexican Independence
Day
Event: Mexican
Independence Day at the
Plaza Fiesta
Date: Sunday September
12th, 2010
Objective: To get the
word out of Orale! and
encourage voter
participation.
4. Talking Points
Over 80,000 people showed up to this
outside Free Festival.
Bronco who is a very famous Mexican
Band played at the event.
Mayor Kasim Reed was on Stage for a
special announcement of support.
Ivan and Rudy passed out a heavy
amount of the Orale campaign flyers and
we spoke to anyone that would listen.
Great Event but we learned it was not
easy finding a person who was
documented and that could vote….so we
encouraged many to visit the website and
to spread the word of supporting our
community.
6. Creative Thinking
Creating a logo to brand
the team and its efforts
Using the logo on T-Shirts
Creative thinking changed
our direction from
quantity of success to
quality.
Our new direction became
to create awareness .
7. Community Feedback
As a direct result of being an undocumented resident the
Latino Community is reluctant to use their voice for fear of
deportation. Not having the Latino vote can is devastating
to the community.
Observations
• Broken Families due to deportation.
• Inability to obtain financial assistance because
one or more parents are undocumented.
• Lack of consistently paying work
• Community needs go unheard
• Unable to get a Georgia Drivers License to
travel to work.
8. Residential Community Outreach
• Meet w/Leasing Office
Manager
• Obtain permission to display
ORALRE! Posters and book
marks.
• Create awareness by sharing
the goals of the ORALE 10
Campaign
• Organize residential meeting.
• Shake hands with attendants.
• Attempt to register 10 new
voters.
9. Plaza Fiesta
Event: ORALE Rally at the Plaza Fiesta
Date: 10/10/10
Objective: To Educate Latinos about their right to vote, or
if they cannot vote....to encourage their friends that can
vote. This was the Celebration Rally of the Orale 10
campaign.
10. Orale! DVD Interview
Event: An ORALE! interview on Atlanta’s Largest
Spanish TV Channel-WUVG34 Univision Atlanta.
Air Date:: Saturday October 30th at 6pm
Objective: To reach out to the entire Atlanta Latino
Population of Atlanta to tell them about the Orale! and
it’s importance to Vote and Act
11. Radio Interview
Event: An Interview on
Atlanta’s La Mejor 1130
AM Radio.
Date: Tuesday October 26th,
2010
Objective: To inform Latino
listeners about the
importance of the
upcoming election and the
Orale! campaign goals.
12. Hispanic Heritage
Event: 2010 Hispanic Heritage Month
Luncheon at Gwinnett Technical College
Date:: Friday, October 8, 2010
Objective: GALEO Latino Community
Development Fund partnered with the Georgia
Hispanic Bar Association for this year’s
Fundraiser. Luis Aguilar -Commissioner, U.S.
Securities and Exchange Commission was the
keynote speaker
13. Town Hall Meeting
Event: The Economics of an Arizona
law. What would it mean for
Georgia. Loudermilk Center
Atlanta
Date: September 28, 2010.
Objective: To invite community
leaders, politicians, and those
interested in our learn more about
just what an Arizona type law
would mean to Georgia
14. Registered Voter!
Event: A successful Orale! Candidate
Yuri Ramirez
Date: Nov 1, 2010
Objective: Find a US Citizens who was
not registered to vote and go
through the entire process with
them. One person tells 10!
15. Wrap Up Session
t
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a nd impleme session. We
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