How to Increase Website Ranking, Traffic and Sales on Your Website

1. Increase Website Ranking, Traffic
and Sales on Your Website
Presented By: RAGHAV RAAZ
SEO Executive, ACSIUS Technologies Pvt. Ltd.
Website Designing & Development | Search Engine Optimization| PPC | SMO
www.acsius.com

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3. It often happen even to the reputed sites that on
some fine day you get hysterical by not finding your
website in the top ten search results displayed by
major search engines. Not even in top twenty, thirty
or even forty results. Then what to do in such case?
Down trending website ranking can cause serious
damage to your traffic and sales proposition. But
before incorporating some major SEO tools, these
basic tips would surely help in improving the ranking
of your website.
Introduction
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4. There are terra bytes of document out there over the
internet that claims to give the accurate as well as
explicit guidelines to follow in order to improve the
ranking of your website. Though cannot be treated as
misguiding but at the general perceiving level it is too
much confusing. Following the ground level basic
rules is a key to accomplish your objective. While
striving hard for the ranking, there are two major
issues which should be taken care of immediately.
The first is to put the focus on the home page of the
website and second task is to do little research on
your keywords.
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5. 1. Well Organized Right Content
2. Keyword Density and its Proper usage
3. Keyword Density
4. Directories Submission
5. Meta Data
6. Effective use of Social Media
 STEPS to increase Website Rank
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6. 1. Well Organized Right Content
Since the past decade there has been a significant
change in the way in which Google crawls and index
the website. Presently it gives priority to the quality
rich content. Well organized and information rich
content is now the king and relatedInfographics
related to content serves as an add-on. Moreover,
the proper introduction of the website also puts
positive impact.
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7. The keyword of the website is two-way tool. Insincere
usage may put your website in spam list whereas
efficient usage allows your website to display in the
top ten search results. Some basic tips for efficient
usage of keywords are:
2. Keyword Density and its Proper usage
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•Including your target keyword in the domain
•Including your target keyword in the URL of the
website.

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•Using H1 (Header 1) Tags from your target
Keyword: While posting any article always
remember to include your target keyword in the title
of the article. But don’t stuff your article description
with keywords. Proper and grammatically correct
usage will promote your content in the right direction.
•Moreover, if you are using info graphics in your
content, then always try to put your target keyword in
the alt text description.

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3. Keyword Density
Major search engines look for the density of the
keyword in the content of the website. Deliberate
usage of keywords surely doesn’t help. Keep it
natural, meaningful and informative. There are tools
available over the internet to check the density of the
keyword. Long and complex keywords also put
negative impact, so always try to keep your keyword
short and simple. Maximum two words keywords are
effective and easy to search

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4. Directories Submission
It is one of the most effective and result oriented tool
to increase the ranking of the website. There are
millions of directory submissions sites which accept
URL and thus providing the most needed back links
to the website. It is however important to submit your
directory to the correct category. For example if you
are a travel package service provider then you must
submit your website to the travel category otherwise
it wouldn’t be helpful.

12. 5. Meta Data
Heading metadata is accountable for the page titles
exposed at the top of a browser window. Title
metadata is the most tag on your website. Apart from
Meta data, Description Metadata also is important. It
is descriptive information about your website that the
search engines search for. It can be assumed as
short information of the website. It should be concise,
informative and appealing and relevant to the
services and products of the website that you intend
to sale or deliver through the site.
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6. Effective use of Social Media
In today’s digital world, almost every person is
connected with social media. So what could be the
best way to advertise your site other than social
media? Regular activity and posts of your site on
these platforms would considerable increase the
ranking of your website in short span of time.

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Conclusion
The abo ve writte n to o ls are m o st e ffe ctive whe n use d
sim ultane o usly but in balance d pro po sitio n. Upg rading o r
do wng rading o f the ranking so le ly de pe nds o n the num be r o f
visito rs o f yo ur we bsite . O ffe ring vario us attractive packag e s,
disco unts and q uality se rvice as we ll as truste d partne rships
plays im po rtant ro le in the sam e .

15. ContaCt us
ACSIUS Technologies Pvt. Ltd.
52-A, 301-3rd Floor,Krishna Complex, Hasanpur,
New Delhi-110092, India
(+91) 11 4232 3241 / (+91) 98 9176 4802
info@acsius.com
Skype : acsiustech
GTalk : acsiustech
Yahoo! : acsiustech
MSN : sales@acsius.com www.acsius.com