1. Spectrum Consulting
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A Few tips to improve your
LinkedIn profile

2. Spectrum Consulting
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Dear Friend:
I am very sure that you are desirous of improving your, Social Media presence
in general and LinkedIn presence in particular.
Keeping in line with your objectives, Please find a document below which
contains details about the following topics
1. Professional photograph
2. Professional Elements of the Headline
3. Profile Summary
4. Skills and Expertise

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Profile Picture
• Invest in a Professional Photo
• Photo should be warm, friendly and inviting
• Head/Shoulder shot
• Wear your power outfit
• Professional you not personal you

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Example of Good Profile Picture
Can Improve Picture
Bad Profile picture
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Elements of a Professional Headline
•
•
•
•
•
•
•
On the profile page, the professional headline appears just below your
name.
It also occupies a prominent position in a number of other places across
the site
Search results display your professional headline alongside your name and
photo as well as ways to connect with them and common connections and
groups;
Within the Groups
Answers section of the site, when you ask a question or leave an answer
In your inbox
Externally to the site as well. Visible to those who find your profile via
Google.

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What should you put?
•
Two key Considerations
•
Profile has to give a very good idea about what we do and who we are.
•
Increase the probably of being found through the Search function.
1. Job title and company
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2. Descriptive keywords
An effective and simple way to convey to the readers what we do, through
descriptive keywords
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3. Description of your general offering
•
Description of the general offering
•
Could be the one that is being used in your website, or perhaps in your mail
footer or something that you have specifically designed for Linked In.
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4. Direct marketing offering
Push a “taster” for your product or service and highlight this as the key element in
the headline – while doing it “cleverly” can be nice, sometimes there’s no substitute
for plain speaking! Make sure that you back up what you are offering though.
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5. Push / Promote a particular product
Push something that it relatively easy to sell using a direct link to the relevant web
page. Make sure that the offering is spot on for who you are looking to attract to
your profile.
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11. Spectrum Consulting
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Essential tips for Summary
First impressions count and your LinkedIn Summary is the first opportunity, a potential
collaborator gets to find out, who you are beyond a photo and a job title. So, make
the most of those precious moments.
Follow these 5 essential tips to impress your prospective collaborator. Implement all 5
of these tips and your LinkedIn Summary will help that phone start to ring!
TIP #1: Never leave the Summary section blank!! How will prospective collaborators
know where to focus or what to concentrate on in your LinkedIn profile if you
do not point them in the right direction?
TIP #2: Use all 2,000 characters. If you do not take advantage of this opportunity to
write 2,000 characters about yourself, you are missing out on essential
keyword optimization. Although the MOST important spots for keywords are
your Professional Elements of the Headline and the Skills and expertise, your
Summary section counts too. Load it up with keywords that the next
prospective collaborator will be searching for! Using all 2,000 characters will
also give you an opportunity to implement TIPS #3, 4 and 5 below.

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Essential tips for Summary
TIP#3: Tell stories. Share your accomplishments. Make it interesting and
comprehensive so that it can attract collaborators on all fronts. Why
hope that they’ll make it far enough in your Experience section to
read about what you’ve done? The Summary is your first chance. Grab
it.
TIP#4: Articulate your competencies and the areas that you would like to
collaborate with your prospective collaborators.
TIP #5: Include your contact information. Make it easy for people to find you.
If you’re comfortable, include your phone number and e-mail. Or just
include your email.

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Examples of Summary

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Summary of Raghunath Ramaswamy
Educated in Pure Science, my professional journey has its roots in Software
Development, Marketing, Sales, Operations and Recruitment for 19 years
before I became an entrepreneur.
I am passionate about automating work flow enabled business processes
focused on instilling excellent work habits, articulating rules of engagement
leading to clear measures of performance of stakeholders resulting in
sustainable and scalable organization. As an entrepreneur, I have spent a
significant number of years designing and developing information systems
and learning management systems which can benefit enterprises. I have
rolled up my sleeves, invested my money developing, world class products
and have tried to contribute in my own small way.

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Summary of Raghunath Ramaswamy
As a professional, I have been lucky to be involved in diverse areas with rich
insights into business process.
My initiatives in Learning Management Systems has triggered forays into
Social Media. I am excited about Social Media and as a Social media
evangelist I have trained more than 1000 people on LinkedIn. IN addition I
have facilitated innumerable personal branding exercises and help improve
Organization's enhance their LinkedIn experience.
I am open to assignments where I can partner individuals, teams or
organizations in optimizing their initiatives in the areas of Digital
Marketing, Social Media and Recruitment as a forum for professional
enhancement and interaction.

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Summary of Raghunath Ramaswamy
Organizations may get in touch with me, if they are desirous of
Improving their Digital Marketing experience
LinkedIn, Twitter: Training & Consulting
Recruitment Related Advisory services
Educational Institutions may get in touch with me to improve their brands
and enhance the chances of placements of their students.
Individuals and students seeking Professional help may contact me for
Personal Branding and improving your Personal Branding through Linked In
Choosing, Changing, Positioning or Improving your career

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Summary of Project Manager
My Career has its beginning as an articled clerk. For a period of three
years, was involved in Company Audits which included scrutinizing the books of
Accounts for its accuracy. Meticulousness and rigor were imbued and have
been a part of my professional DNA since.
Recognizing that the world was getting flat, I leveraged my knowledge and skills
acquired as an articled clerk, and took a plunge into Testing of Accounting
Software product. The evolution from an individual contributor to a Program
Manager has been rewarding.
My demonstrable track record includes working in projects which demand
knowledge of all the aspects of the Testing Life Cycle, straddling different
domains including Health Care, Supply Chain, CRM and Accounting, and
different organizations including Products, Services, Captive Units and
MNCs, catering to stakeholders in disconnected geographies in the
Americas, Europe, Far East and Down Under.

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Summary of Project Manager
As a program manager, I have a grasp of the objective and status of my
projects in my program. I recognize the need to identify and manage crossproject dependencies, by providing insights into risk, issues, requirements,
design or solution to the Project Management office. My job is to ensure that
the outcome and the deliverable are in a timely manner to the complete
satisfaction of the customer.
Governance, Alignment, Assurance, Management, Finances, Integration,
Planning, Improvement, Infrastructure & Processes are my ten guiding
principles by which I run a tight ship and help me acquit my responsibilities as
a Program Manager

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Summary of Sales Professional Profile
I love Selling.
Over the last twenty five years, I have breathed and lived Sales.
My life has intersected the lives of innumerable number of people and I have
been enriched with every interaction.
There have been no ordinary moments in this journey. Every challenge has
represented with an opportunity to learn and evolve.
I have worked my way up the Sales Cycle, from doing the cold calling to the
door knocks; I have learned the nuts and bolts of Sales.
Over the last twenty six years, I have evolved into a consummate and a result
oriented Sales Warrior. Understand that there are no covers for the sales man.
Greater the effort, greater the results. The results cannot be an accident, it has
to be well thought, planned and executed.

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Summary of Sales Professional Profile
The devil is in the details, have learned to appreciate Customer Centric Selling.
By virtue of managing large teams and all the aspects of the Sales cycle, I have
been lucky enough to get a holistic Sales experience.
Extensive years of experience and a consistent track record with World Leaders
in Industrial Automation is a big endorsement for my ability to work with my
stakeholders productively.
I am driven by good old values and believe that there can be no compromise on
ethics.
With a pleasant disposition, rock solid value systems, great work ethic, proven
subject matter expertise and track record, I bring winning ways to the table.

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Summary of Ibrahim Rayan(Architect)
Equipped with a degree in architecture combined with extraordinary zeal to
shine in my chosen field I spent the first five years of my life learning the nuts
and bolts of my profession. I did get to float between diverse roles as an
Architect, Interior Designer & a Project Manager.
It was in the formative years, that I realized that there were incredible options
within the profession. I did get to work on building types from divergent
market sectors like residential, commercial, hospitality, institutions and retail.
I realized that Architecture was not a mere job, but a life style. The job just
grew on me.
I was excited to watch my projects getting built. It was wonderfully liberating
to present innovative solutions. This resulted in a definite sense of artistic
freedom, personal expression and ownership. I also recognized that the job
was constantly evolving and that Architecture is one of the few professions
that is never static. I continue to remain proud that architects created new
design concepts that push how modern day construction is executed.

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Summary of Ibrahim Rayan(Architect)
With this kind of clarity, I was destined to become a first generation
entrepreneur. There has been no looking back. We have since executed an
impressive 1200 projects. I continued to invest in a Post Graduate degree to
improve my understanding of the progress made in Real Estate Development
and braced myself to the demands of a fast expanding market.
Since 2010, we have scaled our operations and currently one of the largest
architect firms in India. We have also opened up offices in Singapore. And in
the process, doubling our target year on year in our chosen areas and have
executed nearly 1.5 million square feet of projects every year.
I believe that the love for my profession combined with my commitment to
the customer brings winning ways to the table.

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Summary of Mechanical Engineer
Profile
Fostering Experience
I have been lucky.
I had an education as a Mechanical Engineer and also had the opportunity to
practice as a Mechanical Engineer.
The initiation began as Hands On engineer. A thorough grounding for the first five
years has laid a solid foundation for my career.
My stint opened the doors to understanding the expectations of the stakeholders.
I was introduced to the rigours of a production environment. The importance of
process compliance was dinned in from the early days. The virtues of working in
teams, keeping costs down, productivity improvement, value engineering and
continuous quality improvement became constant companions in this enriching
journey.
My journey has taken me far and wide from the early days in Chennai to other
parts of the country in Daman and Bhavnagar and later on to Fiji and Saudi Arabia
giving me an opportunity to explore diversity and learn the best practices from
the denizens across the world.

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Summary of Mechanical Engineer
Profile
Fostering Experience
I believe that my evolution as a professional and a person matured with my
stint at Tube makers and Roof mart where I had the opportunity to
consolidate my skills and expertise. I was responsible for the profitability of
the organization and was instrumental in a 250% growth over the five years
that I was associated with the organization. I was predominantly involved in
two major projects which involved new product development and therefore
strategically very significant for the organization.
Was responsible from conceptualization to execution where all my knowledge
and skills as a Mechanical Engineer was put to test.
An ample testimony to my drive and commitment. With a good old fashioned
approach to work, armed with demonstrable track record, I look forward to
collaborate with individuals who are desirous of utilizing my services.

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Examples of Skills and Expertise

26. Spectrum Consulting
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Examples of Skills and Expertise

27. Spectrum Consulting
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Examples of Skills and Expertise

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Reference SlideShare documents
• Spectrum Consulting Social Media Workshop
• Maximizing ROI on Social Media
• Are you leveraging linkedin adequately?
• Endorsements: The hidden perils of your network
• LinkedIn for education: An Implementation Aid
• Spectrum Consulting Social Media Workshop Participants Feedback
• Spectrum Consulting Social Media Workshop Participants Analysis
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Thank you
Enquiry:
Raghunath Ramaswamy
09840925155
raghu@spectrumconsultingindia.com
Prasath
09840921431
prasath@spectrumconsultingindia.com
Jackson
09600596308
jack@spectrumconsultingindia.com