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Matching journalism education
 with changes in the media
        Ragnhild Kr. Olsen
        Assistant professor
                BI
BIs new Bacherlor‐program in media 
     development and journalism
• Updating BIs journalism education to meet the
  changes in the media business and the requirements
  of modern news operations.
• Empower the students in the new media landscape:
  – indepth understanding of the game changers and driving 
    forces of the media development.
  – thourough journalist training for web and print.
• Bridging journalism, media management and media 
  economy competencies at BI.
Three focus areas:
• Print and web journalism
• General economy and media economy
• Journalistic innovation and entrepreneurship




                                   Photo: Meta Mago , CC licence
First year
1. term                      2. term
Finance and controlling      Consumer behaviour
The business unit (intro)    Macro economy
                             Organisational behavious and 
Marketing                    management
News journalism              Statistics


 Second year
3. term                                4. term
Method and data analysis               Controlling
Investigative journalism               Feature and storytelling
Media econonomy and development        Journalistic innovation and entrepreneurship
Choice                                 Choice




 Third year
5. term                 6. term
Strategi
Journalistic projects             Bachelor assignment
                        The new media market
      Internship        Operative newsroom management
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Train accident in Belgium. @cdrik
provides the world with the first 
pictures from the site.
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
The sources will fill in where we 
used to need journalists

Everyone is now a journalist. 
You'll see an explosion in your 
craft, but it will cease to be a 
profession.

Dave Winer




                                     Foto: Josh Bancroft – CC‐licence
What happens to the gatekeeper?

”The professional longer 
 journalist can no
  justify a role simply
  processing content from 
  source to consumer

  Paul Bradshaw
  onlinejournalismblog



                             Photo: a4gpa ,CC-licence
Twitter has killed breaking news and
that is a good thing. Now journalism (on
the web) must refocus and concentrate
on value added journalism
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Jeff Jarvis, CUNY april 2008
Jeff Jarvis, CUNY april 2008
Jeff Jarvis, CUNY april 2008
Truth         Dialogue


Integrity      Speed


Watchdog


Diversity


Relevance


Presentation
Journalists must deliver more than information…
Journalists must deliver more than information…



 …They must do journalism
 Collect, fact check, analyse
The trusthworthy path finder




                     Foto: Fengschwing CC lisn
Journalists must deliver more than information…



 …They must do journalism
 Collect, fact check, analyse

 Investigate, challenge, guard
The dilligent
                                                          watchdog


                            Photo: jack berry CC-lience




”   It’s the privilege of the press to inform about what is 
    going on in society and reveal shortcomings and 
    problems that need to be remedied.
                                                   Code of Conduct, 
                                                   Point 1.4
Journalists must deliver more than information…



 …They must do journalism
 Collect, fact check, analyse

 Investigate, challenge, guard

 …in partnership with the users
 Conversate, coodinate, guide
The enganged sheperd




                 Photo by: Roby Ferrari under CC licence
The modern journalist’s role needs to move 
            above the content
Readers can access commercial and official sources online. 
Some journalists, then, need to collate , synthesise and verify
reaction from the blogosphere and other sources. They need to 
interrogate sources more, to challenge assertions more, and to 
investigate stories that are going unreported. 

Readers can produce opinion, analysis and reporting online. 
Some journalists, then, need to develop a community 
management role, to manage content – to bring together 
bloggers and sources, to set up aggregation, submission and 
collaboration systems, and to crowdsource stories that would 
otherwise be impossible to cover.
                                 Paul Bradshaw, onlinejournalismblog
Matching journalism education with changes in the media
’Brain’
’Voice’
’Ear’
’Accidental 
 journalist’
Matching journalism education with changes in the media
Matching journalism education with changes in the media
’Value 
adder’
Matching journalism education with changes in the media
’Crowd’
Matching journalism education with changes in the media
Contact details:
Ragnhild Kr. Olsen
+47 46410617
Ragnhild.k.olsen@bi.no
ragnhildo@gmail.com
Ragnhildo on Twitter
Ragnhildo/wordpress

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Matching journalism education with changes in the media