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Evolving Print Advertising

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Evolving Print Advertising

  1. 1. innovation Need of the hour = print media + digital media Trinetra Focus Communications
  2. 2. 92% of owners cannot get through a typical day without using their phones. Mobile phones are within arm’s reach 80% of your day. Handsets with Internet access are getting people to use their cell phones beyond making phone calls.. Social networking is helping to move mobile internet services out of early adopter mode and into the mainstream. Indian Mobile web users in the meanwhile has recorded 263 per cent (Y-o-Y) growth whereas total pageviews per user stands at 339. Facebook is now the most surfed social network on mobile web with yearly rise of 600% whereas Twitter is witnessing the fastest growth(+2800%) in usages. * source The Kelsey Group, Barclays Capital stats the
  3. 3. Mobile page-view growth since May 2009:  322.1% Unique-user growth since May 2009:  324.2% Mobile page views per user:  390 Data transferred per user (MB): 8 Data transferred per page view (KB): 21 stats the * source SMV report : Opera
  4. 7. May contain any information that you would like to put into it. When photographed by a mobile phone camera, it opens up to a particular web page in the phone’s Web browser. In order for consumers to read the code, they simply need three things: - Camera phone (any resolution) - QR or Bar code reader –This is freely available/inbuilt for all smart phones. - Internet Service <ul><li>Text </li></ul><ul><li>Website URL </li></ul><ul><li>Telephone Number </li></ul><ul><li>SMS Message </li></ul><ul><li>Email Address </li></ul><ul><li>Email Message </li></ul><ul><li>Contact Details (VCARD) </li></ul><ul><li>Google Maps Location </li></ul><ul><li>Social Networks </li></ul>
  5. 11. Focus ur camera here to know More info on apparel displayed in this ad
  6. 12. LIVE Example
  7. 13. How can we use it?
  8. 14. advertising + engagement
  9. 15. balanced combination results in ... a tech engagement advertising
  10. 16. leads word of mouth recall
  11. 17. thank you Rahul avasthy 2010