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Part 2


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Part 2

  1. 1. Meaning, Symbolism&Psychologyof Color<br />
  2. 2. The power of colors stimulates our nervous system and evokes emotional states. The colors of our environment travels through our eyes to our brain causing various hormonal releases.<br />
  3. 3. Facts about colors<br />
  4. 4. Ads in color are read up to 42% more often than the same ads in black and white.<br />Color increases brand recognition by up to 80 percent.<br />Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone<br />
  5. 5. Psychology of color: RED<br />
  6. 6. Physical Effects:<br />Red color is commonly associated with fire, blood, war, danger, power, and even energy. When we think about emotions, we are looking at passion, desire, and most common one, love.<br />Red color is the very first color that babies recognize.<br />Increases enthusiasm<br />Stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate<br />Encourages action and confidence<br />Provides a sense of protection from fears and anxiety.<br />
  7. 7. Red in Business:<br />Red say's powerful, passion, love, heat & strength.<br />It is often used in restaurant decorating schemes because it is an appetite stimulant.<br />Virgin, Vodafone and Coca Cola all rely on Red to stand out. <br />
  8. 8. LOGO<br />
  9. 9. Advertisement<br />
  10. 10. Red is the ultimate cure for sadness.<br />
  11. 11. Red is the ultimate cure for sadness.<br />
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  16. 16. Psychology of color: Blue<br />
  17. 17. Physical Effects:<br />Calms and sedates<br />Cools<br />Aids intuition.<br />
  18. 18. Blue in Business:<br />the color of safety, truth & dignity. <br />It communicates a safe and secure place to place your money.<br /> A safe choice for a business building customer loyalty.<br />Financial institutions, Ford ,The Gap, IBM, Intel, Pepsi uses this color<br />
  19. 19. LOGO<br />
  20. 20. "I never get tired of the blue sky."<br />
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  22. 22. Psychology of color: Green<br />
  23. 23. Physical Effects:<br />Soothes<br />Relaxes mentally, as well as physically<br />Helps alleviate depression, nervousness, and anxiety<br />Offers a sense of renewal, self-control, and harmony<br />
  24. 24. Green in Business:<br />Natural, Healthy, Plentiful, fertility, freedom, freshness, healing, tranquility and jealousy.<br />Businesses use it to communicate status and wealth.<br />BP, Heineken, Starbucks, The Masters Golf Tournament, Rolling Rock, GarnierFructis, John Deere.<br />
  25. 25. LOGO<br />
  26. 26. "Green is the prime color of the world, and that from which its loveliness arises.”<br />
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  30. 30. Psychology of color: White<br />
  31. 31. Physical Effects:<br />Aids mental clarity<br />Encourages us to clear clutter or obstacles<br />Evokes purification of thoughts or actions<br />Enables fresh beginnings<br />
  32. 32. White in Business:<br />It portrays purity, cleanliness & lightness, truthfulness.<br />It's a neutral color that can imply purity in fashion and sterilization in the medical profession.<br />
  33. 33. LOGO<br />
  34. 34. not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black...God paints in many colors; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white." -- G. K. Chesterton<br />
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  38. 38. Physical Effects:<br />makes one feel inconspicuous<br />provides a restful emptiness<br />is mysterious by evoking a sense of potential and possibility<br />
  39. 39. Black in Business<br /> Power, Elegant, Secretive.<br />The color black can target your high-end market or be used in youth marketing to add mystery to your image.<br />
  40. 40. LOGO<br />
  41. 41. “Black is a color of power and strength, and to see all those players, with the captains linking their arms in front - it's a powerful picture." --Hayden Fry<br />
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  43. 43. Psychology of color: Purple<br />
  44. 44. Physical Effects:<br />Uplifts<br />Calms the mind and nerves<br />Offers a sense of spirituality<br />Encourages creativity<br />
  45. 45. Purple in Business<br />royalty, luxury, wealth, sophistication, authority .<br />In business it is upscale and works with artistic types. It is also feminine and romantic.<br />Crown Royal, 80's Purple, Purple Consultancy, Yahoo.<br />
  46. 46. PURPLE<br />