1. Ethnotelling for user generated
eXperiences
rainwiz a.k.a. Raffaele Boiano
VII Europe’s Information Architecture Summit
Prague, 23-24 September 2011
sabato 1 ottobre 2011
2. June 5th, 2006
The science of desire
VII European Summit of Information Architecture - Praha, 22-25 September 2011
sabato 1 ottobre 2011
3. anthropology ethnography
applied anthropology commercial ethnography
business anthropology
cyberanthropology digital ethnography
nethnography
VII European Summit of Information Architecture - Praha, 22-25 September 2011
sabato 1 ottobre 2011
5. Discipline concept of culture
Comparative method
Process concept of field
Fieldwork
Product textual strategies
Put cultures in words
VII European Summit of Information Architecture - Praha, 22-25 September 2011
sabato 1 ottobre 2011
6. concept of culture
concept of field textual srategies
VII European Summit of Information Architecture - Praha, 22-25 September 2011
sabato 1 ottobre 2011
12. ANTHROPOLOGY
Fatal Exception Error: your achademic discipline has
passed on.
This science is no more. It has ceased to be. It has
committed it’s own role. It has expired and gone on
holiday.
Every ethnography is now history. It is over.
You may do any of the following:
o Reinstall “concept of culture” module.
o Install a new, fresh, lovely chaos theory and
repeatedly lie.
o Sit back, relax and enjoy the beautiful fictional
stories that ethnography brought to you in 100
years of activity.
If the problem persists, contact AAA tech support line.
sabato 1 ottobre 2011
13. participant
observation
VII European Summit of Information Architecture - Praha, 22-25 September 2011
sabato 1 ottobre 2011
20. Ethnography is not a tool but a toolbox
Reactive observation – observe people when you’re consciously
operating a influence (spur) over them.
Non reactive observation – observe people when you’re not
operating any influence (verbal, behavioural etc) over them.
Immersion – be in context, daily, and interact with people inside
their own environment.
Interview – hermeneutic, narrative, in depth, looking for the other’s
point of view towards the world.
Artifact analysis - collect products (text and other stuff) made by
people you’re interested in.
Performance - using theathre, performance, profound gaming to
create the context of a relation.
Auto-documentation – people have tools to create their own self
representation. Diary, documentary, fiction etc.
Storytelling – let’s see what it means.
VII European Summit of Information Architecture - Praha, 22-25 September 2011
sabato 1 ottobre 2011
