http://www.pragmaticlearning.in A quick presentation about the offerings by Pragmatic Learning. For questions and queries, please call Raj at +91 - 971 724 0021

1. TM
www.pragmaticlearning.in
presents

2. Outbound Marketing
is FAST
becoming “Irrelevant”

3. Making a Marketer’s
JOB
Really “Challenging”

5. TRAI ‘s Do Not Call Registry continues to SWELL

6. PRESS

7. More than 500 TV Channels

8. Google Reader .
iGoogle

9. SPAM Filters

10. STOP Pushing
START Attracting

11. Podcasts
Customers are looking for you and your products, here
facebook
YouTube

12. Pragmatic Learning Pvt. Ltd.
Education, Research and Training
company with a focus on Web 2.0
and Social Media
Higher
Businesses Educational
Institutions

13. Agenda
• Products and Services
– LinkedIn Company Page Services
– LinkedIn Class
TM
– Socially Sales
• Our Team
• Our Web 2.0 Presence & Engagement
• Next Steps

14. LinkedIn Company Page Services
For a Powerful Business Presence on LinkedIn

15. Why a LinkedIn Page ?
• Qualified Professionals as Prospects
• Decision-Making Audience
• Real Recommendations for your Products
• Persona Power

16. LinkedIn – The Community
Members ( in Million )
India Rest of World 77% members above age of 25
Average household income > $ 100K USD
15, 10%
135, 90%
Source : LAB42

17. LinkedIn – The INDIA Community
14,234,701 as on 27th February, 2012
2.3%
4.4%
4.8%
5.2%
5.5%

18. Myth - LinkedIn Company Page
It is ONLY
about
in the

19. Our Approach – Integrated
Your LinkedIn Existing LinkedIn
Company Page Assets
Approach
Existing Web Key Company
Presence Leaders

20. The Methodology
Diagnostic Planning Implementation Implementation
3 Weeks 4 Weeks 4 Weeks
As-Is Assessment Objective Setting Build Maintain
• Secondary Research • Case Studies • LinkedIn Presence • Post Content
• Study Existing Web • Interviews • Set-Up Integrated Process  Inhouse
Phases
2.0 Efforts • Record Aspirations & for Updates and Activity  Purposeful #
Questionnaire Design Commitment • Team – Roles and  Repurposing
• Define Objectives; Responsibilities • Respond / Acknowledge
detail them • Initial Communication • Campaigns
• Expectation Statement • Training
• Create a Program to
Source Content
Manual # Content – Scope of Pragmatic Learning
Deliverable • Imagery
• Sourcing
• Creative Posting
• Repurposing
• Acknowledgement

21. Agenda
• Products and Services
– LinkedIn Company Page Services
– LinkedIn Class
TM
– Socially Sales
• Our Team
• Our Web 2.0 Presence & Engagement
• Next Steps

22. LinkedIn Class

23. LinkedIn Class
A hands-on Skills Upgradation
and Training Program to
maximise the professional Human
Sales
potential of LinkedIn. "LinkedIn Resources
Class“ helps Organisations,
Professionals and Students Corporate
understand the application Functions / Students
potential of LinkedIn and use it to CXO
achieve professional goals
effectively.

24. LinkedIn Class – Course Structure
Use Case Content and Class Coverage
Establish Professional Reputation  Outstanding LinkedIn Profile
 Strong Online Professional  Managing Connections
Presence  Applications : To showcase professional work
Establish Professional Reputation  LinkedIn Status Update and User Homepage
 Build a Reputation  LinkedIn Today : Everyday Learning and connecting to cutting-
edge market information
 LinkedIn Groups : Understand and Use Groups to engage with
community, participate in industry discussions and follow
thought leaders
 LinkedIn Answers : Seek and provide answers
Recruitment : High Quality,  Advanced Candidate Search Function
Credible and Cost-Effective  Reference Search
 LinkedIn Company Pages : Seamless Recruiting Tool
Specific
 LinkedIn Recruiting Solutions : An Overview Sessions
Improve Leads and Maximize  Increase Lead Generation Organically
Conversions with LinkedIn  LinkedIn Polls and Events
Marketing and Sales  LinkedIn Sales Solutions : An Overview
 LinkedIn Company Page : The Power of Personas and
Recommendations
 LinkedIn Ads
Personal Productivity and Privacy  LinkedIn Apps on the Go
 Toolbars
 Understand and Apply Privacy Settings

25. LinkedIn Class – Course Structure
Use Case Content and Class Coverage
Establish Professional Reputation  Outstanding LinkedIn Profile
 Strong Online Professional  Managing Connections
Presence  Applications : To showcase professional work
Establish Professional Reputation  LinkedIn Status Update and User Homepage
 Build a Reputation  LinkedIn Today : Everyday Learning and connecting to cutting-
edge market information
 LinkedIn Groups : Understand and Use Groups to engage with
community, participate in industry discussions and follow
thought leaders
 LinkedIn Answers : Seek and provide answers
Recruitment : High Quality,  Advanced Candidate Search
Credible and Cost-Effective  Reference Search
 LinkedIn Company Pages : Seamless Recruiting Tool
 LinkedIn Recruiting Solutions : An Overview
Improve Leads and Maximize  Increase Lead Generation Organically
Conversions with LinkedIn  LinkedIn Polls and Events Function
Marketing and Sales  LinkedIn Sales Solutions : An Overview
 LinkedIn Company Page : The Power of Personas and
Specific
Recommendations Sessions
 LinkedIn Ads
Personal Productivity and Privacy  LinkedIn Apps on the Go
 Toolbars
 Understand and Apply Privacy Settings

26. Agenda
• Products and Services
– LinkedIn Company Page Services
– LinkedIn Class
TM
– Socially Sales
• Our Team
• Our Web 2.0 Presence & Engagement
• Next Steps

27. Socially Sales

28. Socially Sales
TM
A hands-on Skills Upgradation
and Training Program in Web 2.0
that helps B2B and B2C Generate
Increase Sales
Relationship Business Teams Quality Leads
leverage Web 2.0 and Social
Media, the right way, to Generate Engage Optimize
Leads, Engage Customers and Customers & Marketing
Grow Sales. Prospects Costs

29. Socially Sales - Course Structure
TM
Category Tools Use Case Content and Class Coverage
Introduction Why Web 2.0 and Social Media  Inbound Vs. Outbound Marketing
for Sales?  Google
 People want to Buy
Presence – Get Found  LinkedIn Profile
 LinkedIn Recommendations – In and Out for Network and Companies
 LinkedIn Status Update
 LinkedIn Today
Find and Engage  Managing Connections
 LinkedIn Groups
 Answers
LinkedIn
 Signal
 LinkedIn Company Page
 LinkedIn Polls
Personal Productivity and  LinkedIn Apps on the Go
Privacy  Toolbars
 Understand and Apply Privacy Settings
Social
Use Premium Sales Solutions  LinkedIn Sales Solutions
Networking
Presence – Get Found  Understand Google+ interface
 Complete Profile
 Google+ Stream
Google+ Find and Engage  Google+ Circles for sharing and tracking interests
 Use Google+ searches for cutting-edge information
Personal Productivity and  Privacy Settings
Privacy  Google+ on the Go
Presence – Get Found  Facebook Profile
 Status Update
 Facebook Pages and Groups
Facebook
Find and Engage  Use Facebook Groups to Engage Customers and Generate Leads
Personal Productivity and  Understand Privacy Settings
Privacy  Facebook on the Go

30. Socially Sales - Course Structure
TM
Category Tools Use Case Content and Class Coverage
Presence – Get Found  Twitter Profile and Landing Page
 Purposeful Tweets
 Build a Following
 Search
 Follow
Social  List Building
Twitter Find and Engage
Networking  Build relationships with Media
 Hashtags
 Demonstrate customer engagement and service
Personal Productivity and Privacy  Privacy Settings
 Twitter Analytics
 Twitter Mobile
Blog Online Presence and Thought  Maintain a Quality Blog
Leadership  Integrate with Social Media
Image Presence  Understand and Identify Image Sharing Tools
Sharing  Integrate with Social Media and Tag effectively
Online
 What to Publish?
Publishing
Online Video Presence  Getting Started with YouTube
with  Create a Channel
YouTube  Get your Videos Found
 What to Publish?
Location-Based Location Establish Presence  Understand Foursquare, Google Check-Ins, Facebook Check-Ins
Services Sharing  Identify most appropriate tool based on prospects and mobile phone availability

31. Agenda
• Products and Services
– LinkedIn Company Page Services
– LinkedIn Class
TM
– Socially Sales
• Our Team
• Our Web 2.0 Presence & Engagement
• Next Steps

32. TM
Web 2.0
Enthus

33. Our Sessions

34. www.pinterest.com/pragmaticlearn
google+
BLOG - www.pragmaticlearning.in/blog
www.linkedin.com/companies/pragmatic-learning Newsletter
www.pragmaticlearning.in
facebook
www.facebook.com/pragmaticlearning
YouTube
www.youtube.com/pragmaticlearning
www.twitter.com/pragmaticlearn
www.slideshare.net/pragmaticlearning

35. www.pragmaticlearning.in
raj@pragmaticlearning.in
(+91) – 971 724 0021
TM
© 2012 Pragmatic Learning Pvt. Ltd.

36. TM
Next Steps