What is Social Media and why is it critical for the future survival of business brands?
Introduction to Online Reputation Management.
9 ways a business could be using social media but probably isn't.
45. @Bigullak Social Media & Brands – by Rajaie Haddad
Social Media platforms present a completely new opportunity to
instantly deliver messages to millions of people. The impact on public
relations is simply ground shaking.
46. @Bigullak Social Media & Brands – by Rajaie Haddad
Traditional customer support has been viewed as a cost center, so Smart
brands are starting to use Social Networks to help offload their support costs
on a community of super users.
47. @Bigullak Social Media & Brands – by Rajaie Haddad
Having access to tens of millions of consumers who are openly talking
about their rational and emotional needs is a newly discovered goldmine for
market research.
48. @Bigullak Social Media & Brands – by Rajaie Haddad
Brand owners should humanize their brands. It is their jobs to make their
clients’ day a little better by enabling a social relationship with the brands.
Concentrate on the features of the products instead of focusing on the
brand’s name
49. @Bigullak Social Media & Brands – by Rajaie Haddad
Some of the most successful promotions have employed the power of Social
Media to create a fan base that didn’t exist prior to the promotion.
50. @Bigullak Social Media & Brands – by Rajaie Haddad
Brands should be leveraging the interaction capabilities within social
platforms to educate and motivate their consumers through discussion
boards, “ask the expert” buttons, threaded discussions and rich media
tools like videos, images and reference quotes.
51. @Bigullak Social Media & Brands – by Rajaie Haddad
This newly born ability to sell is starting to catch on… Integrated retail
applications can let you shop at a virtual fashion show, or download the
latest album for your favorite band… with the ability to integrate
transactions and revenue generating applications into Social Media
platforms.
52. @Bigullak Social Media & Brands – by Rajaie Haddad
There are several ways that Social Media can be used to directly impact
the product development process and enhance customers experience
(e.g. market research & engagement). SAP & Cisco have completed
programs to communicate with their crowds to identify new products and
innovative new directions for their companies.
53. @Bigullak Social Media & Brands – by Rajaie Haddad
One of the most interesting things about Social Media is the long strong
relationships with the brand audience. Social Media present an equally
powerful long term strategy for keeping customer relationships… the
same way list building was a major tactic for building inexpensive
platforms for marketing.
Just imagine what impact a persistent network of millions of fans could
have on a brand online reputation or relationships with customers.
Customer
Relationship
Management
C R M
54. @Bigullak Social Media & Brands – by Rajaie Haddad
@Bigullak Feel Free to Contact Me:
haddad.rajaie@gmail.com
Twitter.com/Bigullak
Linkedin.com/in/rajaiehaddad
Facebook.com/TheDigitalMarketingCafe