Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Should you care about Lean and Customer Dev
1. Should you care about
Lean & Cust Dev ?
FROM MY EXPERIENCES AS AN INTRAPRANEUR, PRODUCT
MANAGER & ADVISORY ROLE TO FEW INDIAN STARTUPS.
ThiyagaRajan M, now – Sr PM Quickbooks Online, Fellow- iSPIRT, twitter.com/mtrajan
Previously – Intrapranuer, Innovation Leader (Intuit), Entrepreneur (Mobile), Engineer, Communities – LeanMantra, MoMoB.in
20. Number of Customers Reached
MinimumViableProductFidelity
low
high
few many
Customer Interviews
Paper Sketch
Paper Mockup
Concierge MVP
Working Software
Prototype
The Product
Video
Landing Page + Google
Adwords Campaign
Digital Wireframe(s)
Minimum Viable Product (MVP)
31. 3 takeaways
1. Lean / Customer Dev is a risk reduction tool in new product development.
◦ Changes mindset to learning instead of execution and focusses on customer immersion early in
cycle.
2. Customer interviewing & running experiments is a critical skill to build
and learn
◦ Practice interviewing through asking right probing questions and in experimentation in
understanding of interpreting of results.
3. Focus on key principles of build, measure & learn not process.
36. Think about market first
Consumer Small Business Enterprise
India Exploded Inflection around the corner Just germinating
Global Cultural Context a
barrier to leverage
Sweet
Spot
Accessible and
addressed
For Indian
Entreprenuer